Rotem Baum Email & Phone Number

Israel

- Responsibility for the development of new services and compliance with business goals for the company - Developing packages and bedding for all business customers- Managing marketing channels and activities in conjunction with knowledge of the consumer and competitors- Managing BTL communication with customers regarding content - digital, and internal - communication - Managing all marketing activities and business models in conjunction with knowledge of the consumer and competitors

 Providing design solutions to all digital activities, as well as taking the lead in the management of advertising campaigns in traditional media, while sharing and communicating the developments to the IQOS brand internally to the company’s employees simultaneously. Reviewing customer messaging & communications, in-store design and visibility, new product design & messaging, as well as managing internal product communications, all according to the brand guidelines & tone of voice of IQOS.

Tel Aviv Area, Israel

 Formed and executed an annual NIS 13M media strategy budget for an entire client base Actively managing, monitoring, and analyzing campaigns by optimizing performance to ensure KPI delivery and high ROI for the clients Identifying, evaluating, and negotiating new media buying opportunities