Rotem Cohen Vider Email & Phone Number

Israel

Tel Aviv, Israel

• Establishing and building the digital sales department.
• End to end management and supervision over the sales team and goals, including digital sales and media managers.
• Manage relationships with strategic clients and accounts in order to reach the best solution for the success of both clients and the company.-- Co-creator of a Google-backed loyalty program (Google's GNI 2020).
• Creating native content tools for both digital and newspaper as an additional income source for the Group.
• Marketing and business development for the digital assets.
• Ongoing data analysis as a main tool to maximize profit.

Tel Aviv Area, Israel

• Created and built the website strategic plan through a broad, systemic view of the various departments in the organization (content, sales, technology and marketing).
• Constructed and actively supervised work-plans and budgets in scopes of millions of Shekels (unable to elaborate due to a non-disclosure agreement).
• In charge of full integration between the various departments in Tel-Aviv and Jerusalem.
• Initiated and collaborated with external sources with the goal of content promotion, traffic generation and income increase. Through these collaborations, I came up with creative solutions which were specifically.
• Led the establishment of the unique mobile News platform: "360, HaTmuna HaMelea": All the way from supplier selection, interviews, characterization and full assimilation of the challenging change in the organization. I.

• Managing the Digital Transformation of the organization.
• Characterized and established the new digital department of Makor Rishon Media Group in parallel to print.
• Monitored and characterized new work processes while ensuring full implementation through the staff.
• The activity was held in the Beta stage due to the purchasing of Maariv Newspaper.
• In Maariv: Business development, sales and sourcing and utilizing new income opportunities, creation and retention of collaborations, taking solidifying decisions regarding the website and the digital activity of the.
• Building and managing the video crew.

• Compiled and executed strategic-marketing plan both for the organization and subsidiary brands.
• Negotiating and closing agreements with external collaborators and business partners.
• Ongoing management of the organizational marketing activity.
• Produced company events and conferences for advertisers.
• Wrote and produced creative content for campaigns and marketing activities

• Project management under the business development and marketing departments.
• Reporter Coordinator at the News Desk- a 24/7, dynamic, ever-changing environment.

Master'S Degree, Political Science

Bachelor'S Degree, Communications And Management