Marketing Team Lead
Current• Improved efficiency and cost control by driving data-driven decision-making through systems for collecting, analyzing, and visualizing relevant metrics for all aspects of business.• Increased lead generation year-over-year through strategic planning and management of multiple marketing channels, including PPC, social media, direct marketing, and SEO.• Boosted customer retention and engagement by developing and testing SMS marketing campaigns while maintaining compliance with applicable regulatory standards.• Maintained business flow and grew sales during COVID-19 pandemic by designing and rolling out backend infrastructure for new virtual business model to replace in-person operations.• Initially hired as office generalist, then promoted to manage marketing department and IT infrastructure.