Celina E. Roth Email & Phone Number

Nashville, Tn, Us

Franklin, Tennessee, United States

Nashville, Tennessee, United States

Franklin, Tn

Oversee the development and implementation of new technology and apps to improve the consumer buying experience and automate retail processes at Nissan North America. ❒ Managed development and implementation of an app that automates vehicle maintenance and captures service records at dealerships.❒ Responsible for UI/UX, testing, reports, vendor management, and training. ❒ Launched pilot of a new app across three states and received a 75% participation rate to enhance user interface, data automation, and reporting. ❒ App functionality reduced dealership’s manual labor by 50% and improved customer satisfaction. ❒ Accelerated new digital retail pilot program leveraging new financial technology solutions, sales training, and best practices in customer experience and retail operations.

Nashville, Tn

Directed a diverse team and managed program strategy, process improvement, and operations for HIMSS' products and services including testing, education, and events in the health IT industry. Experienced with Electronic Medical Records (EMRs), HL7, CDA, and FHIR. Transformed $1.3 million health IT testing event by developing new landmark operations and best practices.❒ Expanded product line 3x in 4 years to engage new market segments and increase industry awareness.❒ Aligned 7 disparate business units to execute event and reduced costs by 15%.❒ Achieved average 48% or $55,000 year over year increase in event registration revenue while minimizing staff administration.Direct diverse team of staff, contractors, and hundreds of committee volunteers to share a common vision and eclipse goals.❒ Guided staff through StrengthsFinder exercises to re-align responsibilities based on strengths which increased staff job satisfaction.❒ Implemented new time management system to measure team efficiency; analyzed data analytics to improve processes and attain higher performance.

Chicago, Il

Managed multiple health IT programs and transformed program strategy into action-based plans to achieve organizational goals. ❒ Developed new payment and contracting terms that decreased accounts payable by 45% over two years. ❒ Advanced event badge registration from manual operations to online, automated systems.❒ Developed innovative multimedia marketing campaigns to elevate program awareness and secure recognition by U.S. Government.

Himss

Worked with staff, board of directors, and hundreds of international volunteers to ensure the proper execution and delivery of health IT projects. ❒ Reported to Board of Directors and five international committees; accountable for committee schedules, minutes, rosters, and meeting planning. ❒ Analyzed committee procedures and implemented new processes to improve staff productivity.

Chicago, Il

Designed and executed new telemarketing campaigns - which increased program conference registration by 20% and generated a record-best $15,000 in revenues in 1 month.

Cleveland, Ohio

Established role as sales leader in the staffing industry. Managed three recruiters, who supported 50 accounts, including one of the fastest-growing companies in America. ❒ Expanded quarterly sales 67% over tenure and grew weekly sales 500% in first year. ❒ Secured new client and within 5 months grew sales to hold the company’s number one revenue-generating account. ❒ Tenure showcased ability to “hit-the-ground-running”; quickly transformed district’s flat-line performance, established team synergy, improved operational efficiencies, and led team members to record-best achievements.

Macedonia, Ohio

Designed and led seasonal promotions and marketing campaigns including a new promotional sales concept that increased annual revenues by $30,000.

Health Coaching

Mini Mba Certificate, Business Administration And Management, General

The Loyola mini-MBA is a comprehensive management development program that provides cutting-edge business skills, coaching and leadership.

Bachelor Of Science (Bs), Business Administration And Marketing Management

Graduated Cum laude, Dean’s List, University of Akron Scholarship, University of Akron Marketing Department Scholarship, and National.