Part of two-person team that created the digital strategy and activation group within the marketing partnerships division at MSG. Key areas of focus included:-Development of the division's digital content sales strategy-Collaborating with internal digital/marketing teams to create sellable digital content opportunities-Overseeing digital activation for all marketing partners- including Chase, Anheuser-Busch, Pepsi, Squarespace, and Royal Caribbean.

-Responsible for the strategy, communication, and activation of MSG’s multi-platform marquee/signature partnerships with Chase, Anheuser-Busch, and DraftKings. -Key platforms developed/activated include: Chase Knicks/Rangers Anniversary Season, Bud Light One Night Only, and the DraftKings Bar at MSG-Co-Leader of the MSG B2B Council

-Key member of account team focusing strategy and activation for MSG signature partnership with Coca-Cola and Lexus- leading all sports/entertainment activations. Key activations include: Launch of Coca-Cola mini-cans at Radio City Music Hall, Fuse Presents concerts pres. by Coca-Cola, and the NY Rangers Dream Skate Sweepstakes, launch of Lexus Terrace Level at newly transformed Madison Square Garden.-Lead account planner of MSG marketing partnerships with Foxwoods, North Shore LIJ Hospital, and ESPN Radio

-Key member of team managing MSG's partnership with American Express, helping to oversee the strategy/activation of assets across the New York Knicks, New York Rangers, Radio City Christmas Spectacular, and live entertainment venues.-Primary account planner for partners of the Radio City Christmas Spectacular- jetBlue, Hilton Garden Inn, Lincoln-Mercury, and Hallmark Channel