Seo Manager
Current- Recommend onsite tactics necessary to achieve the targets, and brief these to the web development team - Provide full reporting and analytics on search campaigns and use the analytical findings to make key business decisions and further optimise future strategies- Optimised landing pages, conversion tracking, split testing - Stay on top of current search engine news, trends, SEO- Practices and tools, and emerging items of interest - Work closely with all clients to understand their business objectives and goals, and in doing so, create clear search engine marketing goals and implement strategic plans to achieve them- Create integrated search marketing plans and work closely with other specialists within the company to ensure best practice is being rolled out across the board, e.g. Social Media, Website development- Ensure that all websites have been technically optimised to attract and engage those visitors that closely match the agreed profile of the target audience- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic- Research and implement search engine optimisation recommendations- Research and analyse competitor advertising links- Develop and implement link building strategy
