Shoshana (Shani) Bauminger Email & Phone Number

New York, Ny, Us

New York, New York, United States

Another position, more launches! I am currently working on the second of two launches for a metastatic colorectal cancer medication, this time a global launch. Our US launch wrapped up at the end of last year. I am brand lead across the copy team for both global and US. Previously at Biolumina, I spearheaded the award-winning market-shaping disease awareness campaign for a breast cancer drug with a forthcoming new indication, with my headline being selected for both the US and global launch campaigns. I also led the global copy team, as well as the conventions copy team—and our team produced some epic (and one award-winning) conference experiences.The work includes narrative writing, white paper development, concept development, market research, and campaign implementation (across print, digital, and social). Additionally, I have contributed to brand shaping, including belief maps, message maps, brand identity, and client workshops. Clients: Novartis, Takeda. Clinical focus: (metastatic) breast cancer, metastatic colorectal cancer

New York, New York, United States

Greater New York City Area

Call me the launch whisperer. I joined as lead writer on an HIV PrEP launch, and a year later, pivoted to lead writer on a COVID drug launch, encompassing HCP and patient work. Along the way, I have mentored more junior writers, written more messages than I can remember, participated in a concept photo shoot, concepted concepted concepted, crafted myriad headlines and taglines, traveled to the client (remember those days?), held my own against tough PRC groups, and provided many a sarcastic quip. My talents know no bounds.

Greater New York City Area

I headed up a team of writers across client work comprising multiple brands on an all-digital account, and directly supervised 2 junior writers. I was second in command and right-hand man to the creative director. I handled resourcing for my brands, as well as reviewed briefs and timelines, and contributed to digital strategic and tactical planning. Devoted a lot of time to working on perfecting the art of the banner ad.Client: Sunovion. Clinical focus: respiratory and neurology.

Greater New York City Area

Part writer, part wrangler: I led the copy team on a global brand, coordinating an ever-rotating cast of characters, including art directors and freelance copywriters, to ensure consistency and quality across all our deliverables. A winning campaign headline? I wrote one. And conducted a successful brand launch, recognized by the client as one of the most successful launches, as well as leading the launch of the follow-up indication. I worked across print and digital media, HCP and DTC, including multidimensional print pieces, videos, websites, and tablet detailing programs. Client: Eli Lilly. Clinical focus: psoriasis and psoriatic arthritis (autoimmune).

New York, Ny

Working on a Pfizer/BMS copromote DTC brand with a new indication imminent (ELIQUIS), I created the OPDP submission brochure, collaborating with internal agency departments and two groups of clients. Once we received feedback, I implemented the copy across different channels, including web and print. Additionally, I concepted on patient testimonials for the brand, helped to rework our existing desktop and mobile sites, and created multichannel pieces for both indications.

Trying my hand in e-commerce for a monthly subscription clothing rental service for women’s sizes 10-32, I craft web copy for marketing initiatives to drive both engagement and conversion. These include weekly and sporadic, feature-specific emails, as well as ads spanning across Google AdSense, Facebook, Twitter, and sponsored collaborations. I built and maintain the style guide for copy across all materials, and copyedit all product descriptions and e-mail communications.

New York, Ny

Moving into the digital sphere, I concepted and developed strategic multichannel tactics ranging from websites to banners, from rich media to CRM. My work spanned across HCP and DTC as well as company accounts, including a launch insulin brand [Novo Nordisk], hypertension medications [Daiichi Sankyo], and facial aesthetic treatments [Allergan], and into new business pitches for Novartis and Gilead.

Greater New York City Area

I had the exciting opportunity to help craft a brand from the ground up, as an HCP writer on a launch for a new Novo Nordisk insulin. This has allowed me to tap into my previous knowledge of the diabetes disease state and expand my scientific knowledge to new areas. Our work for the brand spans across US and global clients for professional, patient, institutional, and digital landscapes, allowing me to participate in strategic planning and conceptual work across a great variety of tactics. I spearheaded the global pieces in coordination with our global clients and saw them through the review process through completion. I concepted with the team for the complete rollout of our new concept into every aspect of branding, including conventions, printed pieces, microsites, iPad utilization, and direct mail.

Moving into copy allowed me to hybridize my many years of technical knowledge with my creativity and enduring love of writing. I began working on the HCP campaign for TOVIAZ immediately prior to concepting and rebranding. To this end, I compiled all our messages and worked with the client to narrow down appropriate messages for market research. I concepted with my art partner and pitched our ideas to the creative directors, and participated in the refinement of the selected concepts for many rounds of client review. I participated in creating a Pfizer CUE (tablet PC) presentation on both the front end—writing and layout review—and the back end—factory development and functionality testing. I wrote sections of the accompanying Implementation Guide, as well as other targeted pieces, both rep focused and physician focused. I contributed to and participated in tactical planning for presentation to the clients. I navigated my team through an entire IEM as the sole writer on the account, executing various projects, including two CUE presentations and numerous print jobs.

As a cornerstone member of a newly full-time editorial department at a small high-science pharmaceutical advertising agency, I was helping to build the department into a strong presence within the company. I had great input into process and full control over my team, and was integral in navigating the day-to-day responsibilities and interaction within my team. Since the company was small, I also worked across brands, which included a first-in-class rheumatoid arthritis medication (Actemra) and an osteoporosis treatment (Boniva). I also began training under a copy supervisor and was moved onto a brand team.

I was the lead editor on a launch brand of a new class of drug, requiring me to craft a new style guide and help lead the team through the intricacies of starting from scratch on a brand, including DDMAC submission. On a daily basis, my position required me to copy edit and proofread advertisements and educational materials for spelling, grammar, style, and consistency, as well as fact check everything that was included in these pieces. I also liaised with the creative and production teams to ensure the accuracy of the copy. I worked across a number of brands and disease states, from type 2 diabetes (Victoza) to cardiovascular (Lipitor and Caduet) to rheumatoid arthritis and Crohn's disease (HUMIRA) to invasive fungal infections (VFEND and Eraxis).

I copy edited and proofreading manuscripts for social science and medical journals.

I copy edited and proofreading manuscripts for social science and medical journals and books, as well as trade books.

Publisher of two psychiatry journals, as well as enduring material programs in the CNS market.This position required me to coordinate with the Editor-in-Chief to solicit guest editors for special issues; correspond with guest editors and selected authors to ensure prompt adherence to deadlines; traffic manuscripts through peer review and the revisions process until they were accepted for publication; and copy edit and proofread special projects (handbooks, issues of Primary Psychiatry) for spelling, grammar, and style.

Collaborating with two in-house editors as well as acting as primary liaison between our out-of-house editor and the company, I also acquired manuscripts; coordinated correspondence and sending out and receiving of articles as Managing Editor of the Encyclopedia of Aging, 4th Edition; acquired and edited Modell’s Drugs in Current Use and New Drugs four years in a row; composed promotional copy for back of book covers and promotional material; solicited book endorsements from practicing professionals; prepared gerontology manuscripts for production and presented them at meetings; “tickled” authors for progress updates on manuscripts; drafted contracts for approval and sent and received them from authors; updated and maintained four different logs for proposals and contracted books; represented the company at professional meetings and conventions; acknowledged and declined proposals, mailed contracts and author guidelines; executed the routing of back cover text and cover art; and also dispatched book shipments to authors and contributors

I copy edited and proofreading manuscripts for social science and medical books, as well as trade books.