Rouhith Ganesan Email & Phone Number

Bengaluru, Karnataka, India

• Handled over $3M Media Spends for clients on Search, Social & Programmatic Channels to drive KPI goals• Surpassed benchmark goals on key KPIs by 140% through strategic mix & optimization to improve efficiency• Enhanced efficient channel strategy through product – channel, channel – model & market - channel fit strategy• Increased value of targeted users by 15% by utilizing NPV / tROAS based marketing strategy to build sustainability• Enhanced conversion rates through precise… Show more • Handled over $3M Media Spends for clients on Search, Social & Programmatic Channels to drive KPI goals• Surpassed benchmark goals on key KPIs by 140% through strategic mix & optimization to improve efficiency• Enhanced efficient channel strategy through product – channel, channel – model & market - channel fit strategy• Increased value of targeted users by 15% by utilizing NPV / tROAS based marketing strategy to build sustainability• Enhanced conversion rates through precise targeting & LIFT model to lower distraction & build clarity of USPs• Strategized Media Spends by effectively arriving at tipping points on benchmark CPAs for various budget scenarios• Through a mix of symmetric messaging, campaign restructuring, and optimizations at an audience, keyword, location level, improved CPAs by 50% & lowered CPCs by over 70% across search, display & Pmax channel on Google• Expanded growth & enhanced retention by more than 30% through value driven AAARR marketing funnel model• Lift in funnel volume through reduced drop-offs by 29% through Landing Page & Form optimization utilizingbehavior analysis, symmetric targeting, AHA moments, competitor insights, & higher page speed• Hyper personalized targeting for drop-offs across various funnel stages to improve funnel volume & low drop-offs• Automation of reports using Supermetrics & Report Garden to drive team efficiency & focus on strategic initiatives Show less

Throughout my 8-week Growth Hacking course, I gained valuable insights into identifying the One Metric That Matters (OMTM) and leveraging the North Star Metric (NSM) for focused business growth.I acquired advanced techniques in optimizing email marketing campaigns to improve email delivery rates, open rates, and click-through rates. I also mastered the use of tools such as Usability Hub and Clarity for capturing qualitative and quantitative user data, enabling a deeper understanding of… Show more Throughout my 8-week Growth Hacking course, I gained valuable insights into identifying the One Metric That Matters (OMTM) and leveraging the North Star Metric (NSM) for focused business growth.I acquired advanced techniques in optimizing email marketing campaigns to improve email delivery rates, open rates, and click-through rates. I also mastered the use of tools such as Usability Hub and Clarity for capturing qualitative and quantitative user data, enabling a deeper understanding of user behavior and preferences. Implementing data-driven strategies, I successfully tested and refined headlines and CTAs, enhancing overall click-through rates and funnel optimization.Additionally, I demonstrated proficiency in creating dynamic and engaging landing pages using Swipe Pages and optimized page speed through efficient image and video management. My expertise in implementing symmetric messaging fostered user confidence and trust, complemented by the strategic application of the LIFT model to drive user urgency and validation through social proof and associative messaging.These comprehensive skills have equipped me with a robust toolkit and strategic mindset, poised to drive data-centric growth strategies, contributing significantly to business expansion and user engagement. Show less

Following were the contributions as a part of Parivartan Cell -• Prayaas 3.0, the social responsibility competition(Part of our flagship fest, Agnitraya7.0):- As a POC for the event, engaged with students from within and outside campus to increase participation and coordinated with all stakeholders to ensure successful progress and completion of the event. The event witnessed 800+ participation of students from premier institutions like IIMs, IITs, BITS Pilani, etc. The case study for… Show more Following were the contributions as a part of Parivartan Cell -• Prayaas 3.0, the social responsibility competition(Part of our flagship fest, Agnitraya7.0):- As a POC for the event, engaged with students from within and outside campus to increase participation and coordinated with all stakeholders to ensure successful progress and completion of the event. The event witnessed 800+ participation of students from premier institutions like IIMs, IITs, BITS Pilani, etc. The case study for the competition helped bring innovative ideas which could limit animal-human ruckus in the Uttarakhand region of India.• Pitch Karo, the pitching competition - As a POC for the event, coordinated within the campus to gain reach and to bring innovative ideas towards CSR activities from the corporate's perspective. The competition showcased over 50+ participants within the campus.• Cloth Donation Drive - As a part of our annual initiative to offer winter clothes to needy people on and around campus, our club reached out to the fraternity to donate spare clothes with them. We were able to donate jackets, sweatshirts, rugs, gloves, and woolen blankets to 40+ people around the campus. Show less

Bangalore Urban, Karnataka, India

• Analysed attrition under various parameters – compensation, strategy, implementation, culture, etc. in AppDynamics (an SBU of Cisco) from the quantitative and qualitative data derived by interacting with over 70 stakeholders in the firm.• Analyzed the business operations of AppDynamics and how it strategically aligns with Cisco's vision and strategic plans.• Explored various quantitative data – attrition reports, headcount data, engagement reports, etc. to understand trends and… Show more • Analysed attrition under various parameters – compensation, strategy, implementation, culture, etc. in AppDynamics (an SBU of Cisco) from the quantitative and qualitative data derived by interacting with over 70 stakeholders in the firm.• Analyzed the business operations of AppDynamics and how it strategically aligns with Cisco's vision and strategic plans.• Explored various quantitative data – attrition reports, headcount data, engagement reports, etc. to understand trends and patterns in attrition within the business unit.• Interacted with site leaders – Director, Site Head, and HR division – L&D, Engagement, HRBP, Compensation team from the Indian site to gain perspective on the bottom-line issues.• Conducted stay interviews with 50+ employees in the SBU of Cisco across various roles to identify pain points from the employee's perspective.• Showcased the findings with Indian Site leaders, Global Heads and HR division (Indian & Global) to validate the pain points.• Presented to the team on how the attrition problem is leading to loss of revenue and growth of the SBU.• Proposed 50+ recommendations across strategy implementation, the flow of work, compensation, recruitment, and modifications to conventional Cisco processes to reduce attrition and build employee morale. Show less

Gandhidham

Handled entire chartering operations of more than 135 voyages carrying bulk & break-bulk cargoes across different parts of the world - India, US, UAE, Australia, China, Vietnam, Italy, UK, etc. Attained profits of $35,000 to $40,000 per voyage through effective management of the operations and close coordination with the stakeholders.Have been preferred for handling sensitive cargoes & shipments involving complex ports that require a well understanding of nature/contract terms… Show more Handled entire chartering operations of more than 135 voyages carrying bulk & break-bulk cargoes across different parts of the world - India, US, UAE, Australia, China, Vietnam, Italy, UK, etc. Attained profits of $35,000 to $40,000 per voyage through effective management of the operations and close coordination with the stakeholders.Have been preferred for handling sensitive cargoes & shipments involving complex ports that require a well understanding of nature/contract terms and conditions with the ship owners & the cargo owners and due diligence round the clock for smooth operations.Roles that were taken up include -• Maintaining coordination with internal and external stakeholders; company departments (legal, finances and accounting, logistics, fixing team), shipping agent, the shipmaster, port authority, port handling company, shipbroker, marine surveyor, supercargo.• In charge of vessel operations: optimization of transport capacities regarding booking notes, packing lists, and vessel stowage plan in coordination with the shipping agent at loading ports and the shipmaster per instructions given.• Establishing voyage calculation vessel turnaround trip for the best performance and efficiency; ensure the monitoring of the rotation to reduce the operating charges and expenses.• Bunker management: monitoring bunker consumption and ensuring proper replenishment of bunkers in line with the contract terms.• Control all voyage documents - bill of lading, a notice of readiness, statement of fact, timesheet, survey report.• Negotiate shipping agency & handling charges at respective ports.• In charge of issuing and approving the hire final statement following the provisions of the charter party.• Ensure proper disbursement of funds(debit & credit) - freight from cargo owners, vessel hire, agency & other payments involved for a smooth shipment. • Ensure compliance with local and international maritime regulations in force and standards. Show less

Master Of Business Administration - Mba

Master Of Business Administration - Mba (Dual Degree Programme), Oil & Gas Management

Bachelor Of Engineering (B.E.), Petroleum Engineering, Distinction With Merit

Education record

Education record