Rouhith Ganesan Email & Phone Number

Bengaluru, Karnataka, India

• Handled over $3M Media Spends for clients on Search, Social & Programmatic Channels to drive KPI goals
• Surpassed benchmark goals on key KPIs by 140% through strategic mix & optimization to improve efficiency
• Enhanced efficient channel strategy through product – channel, channel – model & market - channel fit strategy
• Increased value of targeted users by 15% by utilizing NPV / tROAS based marketing strategy to build sustainability
• Enhanced conversion rates through precise… Show more
• Enhanced conversion rates through precise targeting & LIFT model to lower distraction & build clarity of USPs

Throughout my 8-week Growth Hacking course, I gained valuable insights into identifying the One Metric That Matters (OMTM) and leveraging the North Star Metric (NSM) for focused business growth.I acquired advanced techniques in optimizing email marketing campaigns to improve email delivery rates, open rates, and click-through rates. I also mastered the use.

• Following were the contributions as a part of Parivartan Cell -
• Prayaas 3.0, the social responsibility competition(Part of our flagship fest, Agnitraya7.0):- As a POC for the event, engaged with students from within and outside campus to increase participation and coordinated with.
• Prayaas 3.0, the social responsibility competition(Part of our flagship fest, Agnitraya7.0):- As a POC for the event, engaged with students from within and outside campus to increase participation and coordinated with.
• Pitch Karo, the pitching competition - As a POC for the event, coordinated within the campus to gain reach and to bring innovative ideas towards CSR activities from the corporate's perspective. The competition.
• Cloth Donation Drive - As a part of our annual initiative to offer winter clothes to needy people on and around campus, our club reached out to the fraternity to donate spare clothes with them. We were able to donate.

Bangalore Urban, Karnataka, India

• Analysed attrition under various parameters – compensation, strategy, implementation, culture, etc. in AppDynamics (an SBU of Cisco) from the quantitative and qualitative data derived by interacting with over 70.
• Analyzed the business operations of AppDynamics and how it strategically aligns with Cisco's vision and strategic plans.
• Explored various quantitative data – attrition reports, headcount data, engagement reports, etc. to understand trends and… Show more
• Explored various quantitative data – attrition reports, headcount data, engagement reports, etc. to understand trends and patterns in attrition within the business unit.
• Interacted with site leaders – Director, Site Head, and HR division – L&D, Engagement, HRBP, Compensation team from the Indian site to gain perspective on the bottom-line issues.
• Conducted stay interviews with 50+ employees in the SBU of Cisco across various roles to identify pain points from the employee's perspective.

Gandhidham

• Handled entire chartering operations of more than 135 voyages carrying bulk & break-bulk cargoes across different parts of the world - India, US, UAE, Australia, China, Vietnam, Italy, UK, etc. Attained profits of.
• Maintaining coordination with internal and external stakeholders; company departments (legal, finances and accounting, logistics, fixing team), shipping agent, the shipmaster, port authority, port handling company.
• In charge of vessel operations: optimization of transport capacities regarding booking notes, packing lists, and vessel stowage plan in coordination with the shipping agent at loading ports and the shipmaster per.
• Establishing voyage calculation vessel turnaround trip for the best performance and efficiency; ensure the monitoring of the rotation to reduce the operating charges and expenses.
• Bunker management: monitoring bunker consumption and ensuring proper replenishment of bunkers in line with the contract terms.
• Control all voyage documents - bill of lading, a notice of readiness, statement of fact, timesheet, survey report.

Master Of Business Administration - Mba

Master Of Business Administration - Mba (Dual Degree Programme), Oil & Gas Management

Bachelor Of Engineering (B.E.), Petroleum Engineering, Distinction With Merit

Education record

Education record