George Roumanis Email & Phone Number

Global Agency Compensation and Relationship Management expert with over 25 years’ experience working with clients and their agencies to optimize their marketing investments.Former marketing procurement executive known for cultivating, negotiating, and managing complex, high-profile, global agency and supplier relationships.Extensive experience in the strategic sourcing and agency relationship management of advertising, media planning and buying, public relations, brand design, and digital agencies with advanced, in-depth knowledge of contract law and agency financial management principles.Additional knowledge and wide-ranging experience with other categories, such as demand generation, direct marketing, event marketing, promotions, design, collateral, and sponsorships.Specialties:Benchmarking & Assessment• Rates• Staffing Plans• Contract t’s and c’s• Fee-to-media analysis• Processes / Ways of Working• Organizational structure (internal and external)Incumbent Negotiations• Rates• Fees• Staffing Plans• Scopes of WorkProcurement & Marketing Team Counseling & Education• Best Practices / Strategy• Agency Compensation• Agency Contracts• Holding Company Overviews• Agency Capabilities Assessments• Agency Models workshops and testingOngoing Agency Relationship Management• Best Practices• Brief and SOW templates• Agency Performance Evaluations• Incentive Compensation Programs• Staff Reporting, Tracking and ReconciliationAgency Search & Selection• Needs Assessments• Agency Long List / RFI• Agency Brief Development• Agency Short List / RFP• Finalist Selection & Negotiations

Listed skills include Cross Functional Team Leadership, Contract Negotiation, Program Management, Marketing Communications, and 35 others.