Saul Edmonds is the creative director at Roundhouse and a specialist in website and app design and development, illustration and brand development, strategy and design. With over 20 years experience in design and marketing, Saul has extensive knowledge of consumer buying patterns and digital behaviour, and a thorough understanding of the role design plays in purchase decisions. Over the last two decades, Saul has helped some of Australia's most iconic brands including the Australian Government, Telstra, Allianz, Tourism and Events Queensland, Belle Property and Asthma Australia continue to develop strong corporate identities that are recognisable and respected in the marketplace through leading print and digital design.With a passion for both the conceptual and development components of web and app projects, Saul combines creative ideas with strategic business insight to help both large and small businesses capture attention, engage audiences and increase conversions. Having a strong desire to give back to the design industry, Saul was a judge in the AIMIA (Australian Interactive Media Industry Association) AMY Awards which reward digital brilliance. He is also an industry partner for Think Education, actively supports QUT Creative Industries design students through internships and was a sessional lecturer in illustration at the Griffith University Queensland College of Art.