- Championed the establishment of a digital product team within the organization, raising the bar of the brand's online sales channel performance. - Successfully launched a revamped e-commerce platform.- Platform load times slashed by over a half, pushing the e-commerce performance to double the market's average conversion rate.

- Built a new, stronger Digital team broadening the agency’s catalog.- Added a whole range of new services such as research for digital products, UX/UI design, product management as a service and product culture consultancy.- Acquired the first Tier 1 client on a Digital Product Design as a service model.

- Built a product team from scratch to a 30-person team.- Led a product mindset transformation within the company.- Led the product strategy and alignment of the teams responsible for deliveries that helped the business make more than 20% increase in conversion rate.- Promoted a continuous product discovery process within the organization.

- Rolled out a universal linking strategy that drove a 10+% increase in traffic YoY.- Set up the platform to enable remarketing campaigns through Facebook Dynamic Ads and Criteo Dynamic Retargeting.

- Launched a new fully rebuilt iOS app 10x faster than the previous one.