Benjamin Roussel Email & Phone Number

Paris, Fr

Paris

Paris

-Communication/marketing : élaboration de la stratégie marketing/communication - mise en œuvre du plan 360-Media : définition et coordination des plans media – suivi et analyses des performances – gestion et optimisation des budgets de diffusion-Social Media : élaboration des plannings éditoriaux des réseaux sociaux - animation des communautés-Influence/Presse : coordination des activités presse et influence en lien direct avec les agences externes.-Event : gestion et suivi de tous les évènements de la marque-Management : pilotage du pôle communication composé de 2 collaborateurs

SOCIAL MEDIA MANAGEMENT :Developping and increasing the brand's online visibility by :-Conceiving social media editorial strategy-Producing social media dedicated content (videos, Facebook Canvas, videos and live videos, Instagram/Snapchat stories, GIFs, hyperlapses, boomerangs ...)-Managing the planning and scheduling social media posts (Facebook, Instagram, Snapchat, Pinterest)-Monitoring media investments on social media platforms (SMO)-Developping social influence marketing strategies and setting up partnerships with social media influencers (ePR)-Lead acquisition-Measuring performances and reporting on social media KPIs (engagement, reach, fanbase growth, traffic driven, conversion, ROI, etc)-Benchmarking and reporting on social media trends & developping optimizations according to findingsE-COMMERCE / DIGITAL DEDICATED CONTENT PRODUCTION :Managing the whole production and post-production process for e-commerce and digital dedicated photo, video and editorial content, which includes :-Drafting specifications and coordinating the service providers-Conceiving artistic guidelines and set designs along with Artistic Director and Image Coordinator in observance of the brand image and DNA-Location and model scouting, casting of the models-Establishing optimized procedures for castings, photo and video shootings-Following-up and optimizing of the dedicated budget-Following-up of the post-produtcion process-Operational coordination of the shootings on and off setE-MERCHANDISING :Insuring an optimal highlight of the collections online, within a double objective of brand image and conversion by :-Guaranteeing the online availibility of the product catalog-Optimizing time-to-market of the products-Monitoring the drafting of product descriptions and translations-Being a force of proposals regarding highlighted online product selections and thematic-Carrying out e-visual merchandising and cross-selling ; optimizing it on a daily basis

Région De Paris, France

SOCIAL MEDIA MANAGEMENT:- Defining Claudie Pierlot's ton of voice on social media platform- Managing the planning and scheduling social media posts (Facebook, Instagram, Snapchat, Pinterest)- Briefing the creative teams- Moderating the social pagesCONTENT PRODUCTION MANAGEMENT:- Monitoring the production of digital dedicated photo and video shootings Sourcing and booking of the creative teams (photographers, stylists, models, MUAH)- Copywriting digital content (social media, CRM, on-site)- Managing post-production processes- Managing e-commerce catalog- Carrying out e-visual merchandising and cross-selling

Région De Paris, France

E-MERCHANDISING & PRODUCT CATALOG MANAGEMENT (B2C & B2B) :-Implementing & lauching the collections (men & women RTW, accessories & downloadable products – 3000 SKU/season)-Merchandising & animating the collections with the CMS tool (Magento) on a B2C & a B2B platform-Managing returns & restocking following sales analysis & merchandising guidelines-Shadowing buying process & measuring e-Commerce performances through KPI’sCUSTOMER EXPERIENCE & DIGITAL FUNCTIONALITIES :-Improving the online customer experience : user journeys, UX & UI challenges, conversion tunnel-Overhaul of the menu tree structure and the checkout for the 3 eshops (FR, US, JP)-Developing, testing & launching a mobile version of the e-Commerce website fully responsive on iOS and Android devices-Redesign of the transactionnal emailsDIGITAL CONTENT MANAGEMENT :-Participating to the e-Commerce editorial & visual content creation (shooting schedule, e-Commerce related social media posts, newlsetters elaboration & homepages implementation) under the direction of the Digital Content Manager and the Webdesigner-Monitoring the pictures of the e-Commerce product catalog (B2B & B2C)E-COMMERCE LOGISTICS & CUSTOMER SERVICE :-Monitoring warehouse e-Commerce activity-Follow-up of shipments and deliveries of the orders, and managing several suppliers-Dealing with the demands of worldwide clientele and offering high-end after-sales services-Developing analysis and reports of client services & taking specific actions according to findings-Managing the return, repair & refund processings for e-Commerce customers

Paris Area, France

2e BUREAU is a Paris Based PR agency in Fashion and Culture. With an extensive client base they represent designers, Festivals, Galleries and Trade Fairs.My role was to assist the director of the fashion department for the following clients:AZZEDINE ALAÏA, PREMIERE VISION, BORIS BIDJAN SABERI, STEPHANIE COUDERT, MAKE'UP FOR EVER, ON AURA TOUT VU, RYNSHU, JEANPAULKNOTT, OKAÏDI, INTERNATIONAL FESTIVAL OF FASHION AND PHOTOGRAPHY IN HYERES, GALERIES LAFAYETTE, CELINE METEIL, BIJOUX DE FAMILLE, CLEMENTINE HENRION, ART/C, KENTA MATSUSHIGE, LITTLE SHILPA, ART PARIS ART FAIR.-Interface between the international media and clients-Development of communication strategies and their realisations-Writing & translating press packs-Follow up press releases and contact journalists-Press Reviews-Setting up the showroom for press days-Processing the performance of designers and the feedback

Paris Area, France

Part time student job

Master'S Degree

Master 1 (M1)

Bachelor Of Laws (Ll.B.)