Michael Routh Email & Phone Number

Remote, Us

Chicago, Illinois, Us

Led Cadillac social overseeing all organic and paid initiatives while leading a team responsible for transforming how the brand shows up on social. By selling in a new social strategy, clearly defining audience / channel goals, and optimizing content creation process Cadillac went from outdated and irrelevant on social to positively shifting key brand perception metrics and having a clear purpose across all social channels.- Partnered with strategy and analytics teams to deliver overarching social strategy for organic / paid audiences. Revised strategy led to content that consistently outperformed existing measurement benchmarks. - Led yearly planning process in partnership with Director-Level Clients to define priorities and plan budgets. - Managed all social content creation ranging from quick turn shoots, multi-million dollar social-first productions, and capturing social content alongside TVC productions. Improved content creation process allowing for more consistent and engaging content while optimizing production investment.- Launched Cadillac V-Series Instagram channel dedicated to racing and performance sub-brands. Established channel and audience specific goals and content creation process. Grew channel with consistent 20x growth in followers monthly using only organic content.- Acted as mentor for junior account team members providing day-to-day guidance and long-term career planning.

Atlanta, Georgia, Us

Managed a team embedded at Coca-Cola’s Global HQ in-house social agency responsible for guiding all social efforts for the most culture forward brands in the company's portfolio: Sprite, Fanta, vitaminwater, smartwater.- Launched “Sprite Way” social music initiative which transformed brand social platforms into a community powered, brand funded, artist development network supporting over 40 emerging hip-hop artists.- Led Coca-Cola’s only real-time social content team consisting of data analysts, strategists , and creatives tasked with the daily creation of bespoke social content based on trending social conversations among vitaminwater target audience. - Guided the social re-brand of Fanta which included innovative use of AR technology via partnership with Snapchat to create interactive OOH placements, featured in Adweek.

Culver City, California, Us

Responsible for digital strategy and daily operations for Tillamook, an AOR account with $1MM in billings. Led planning and strategy process with Client, defined goals and objectives, determined budget allocation. Managed a high volume of projects spanning various deliverables, timelines, and scale including daily website updates, product launches, consumer email program, analytics reporting, and strategy

Los Angeles, California, Us

Guided a team responsible for cultural programming at SONOS Studio experiential space. Bespoke events connected music fans and cultural leaders with SONOS products resulting in 25K+ event attendees, 80M social media impressions, and 1.7B media impressions.

Established in-house creative department, guided all yearly marketing activities, and launched e-commerce website for renowned, multi-location, Los Angeles based luxury home furnishing retailer.

Santa Monica, California, Us

Supported numerous new business pitches with strategic and creative insight while leading the agency’s longest running account, H.D. Buttercup increasing monthly account billings 50%.

Los Angeles, Ca, Us

Red Bull account lead for motor-sports, action sports, culture, collegiate, and sampling projects. Responsible for managing promotion, creative development, and on-site branding execution for large-scale experiential events drawing upwards of 80K spectators (Red Bull Flugtag, Soap Box Race, Air Race).

Client: Texas Instruments / DLP