Rowan Bradley Email & Phone Number

Fort Collins, Co, Us

Palo Alto, California, United States

At DeepLearning.AI I drive product marketing and go-to-market initiatives and lead go-to-market strategy for all new products. I lead product messaging initiatives, driven by data and backed by qualitative experience directly with our target audience. I surface product feedback to the product team, and serve as the conduit between product, marketing, engineering and customers. I also manage brand positioning, creative direction, design, and messaging for the business.

San Francisco Bay Area

• End-to-end ownership of product cycle, including strategy, roadmapping, development, and delivery• Data-informed approach to understanding and improving user acquisition, experience, and engagement• Manage effective sprints to ensure increased velocity of the team and consistent delivery • Write product specifications to ensure every stakeholder understands priorities • Represent the voice of the end-user throughout the development and delivery process, conducting user interviews as necessary, to deeply understand the user requirements and communicate those requirements to cross-functional stakeholders. • Use analytics, user research, and funnel data to inform and guide opportunities and optimizations• Build trust with cross-functional partners and foster highly collaborative design processes to execute the product vision and strategy • Define, maintain and prioritize the product backlog consistently• Regularly communicate sprint releases and accomplishments to the wider team• Direct and support execution of brand & content strategy via communications and media actions on all channels for multiple brands• Map and own the customer experience journey, including programs, media interactions, sales, support, B2C ecommerce, and alumni experience• Translate brand strategy into brand/marketing plan and go-to-market strategy• Be the brand champion by ensuring brand integrity in all respects, and be the go-to resource for a brand’s products, storytelling, customer base, and value proposition• Set and own brand positioning and messaging in partnership with key stakeholders• Facilitate cross-functional and cross-departmental collaboration across projects. Keep team aligned on brand strategy and goals.• Analyze brands of competitors, consumer trends and buying behaviors• Collaborate with founders to understand brand DNA/history, gain input on key strategies, and gain alignment on founder content strategy

• Responsible for end-to-end podcast production, including scheduling, recording, assembling, and publication of episodes• YouTube series development and live event production• Copywriting and proofreading for multiple social media brand accounts and email newsletters• Identifying, contacting, booking, and scheduling with podcast interview guests and talent reps• Creative direction and business strategy for podcast and video development• Facilitate remote content production environment for podcast and video series• Communicate with podcast team and project manage assets in production pipeline• Creating and editing interview excerpts for social media promotion• Creating and editing interview transcripts for accessibility and blog content• Owning the podcast and video products, driving content innovations, running meetings, evaluating workflows, and driving goals• Video editing for creation of marketing and student development assets

Portland, Oregon Area

• Brought all projects to fruition, from client pitch to delivered product• Managed deliverable timelines, production schedules, and project management• Script writing, editing, and creative direction• Audio editing and mastering for podcast production• Producing for professional photo and video productions• Direction for videographers and contract crew• Copywriting and editing for social media, website, and collateral• Digital marketing strategy, including paid advertising and content strategy for clients• Managed all client communications and inquiries• Project management for all client projects• Project and workflow management for business development

Portland, Oregon

• Copywriting and editing for email newsletter• Content development for e-commerce campaigns, including social media, podcasts, video, and email newsletters• Initiated podcast advertising, which had highest ROI out of all marketing campaigns• Wrote, edited, and published case studies for blog, newsletter, and social media• Developed all in-house product photography, including creative direction, styling, shooting, editing, and publishing• Created and maintained editorial calendar for social media, blogs, and email newsletters• Directed in-house graphic designers and contractors for developing cross-channel marketing campaigns

Portland, Oregon

• Assisted customers in developing their websites and providing high-level customer support• Maintained customer satisfaction rating of over 93%

Portland, Or

• Brought new product to market, lead the team in branding, communications, and marketing• Designed and developed company website, including copywriting, design, photography, and video• Developed and executed digital marketing campaigns, including SEO, PPC ads, and social media

• Assisted Tier 1-level advisors with positioning, procedures, and technical troubleshooting • Consistently in top 10 percent of performance metrics and KPI’s• Set customer expectations, and maintained over 90% customer satisfaction • Retained ownership and was the final point of contact for customers • Provided advanced troubleshooting with high-level customer support, excellent positioning• Coordinated with Apple retail stores, Apple authorized service providers, site support engineering, and other departments to resolve a wide variety of issues• Communicated with a high degree of professionalism and clarity with customers, engineers, and other advisors over telephone, email and instant messaging• Updated and maintained team intranet to further develop senior advisor resources and communication• Developed and presented content in team meetings to ensure consistency and focus among advisors• Empowered to make decisions on behalf of Apple management to ensure customer satisfaction• Proven good judgment and excellent positioning and listening skills • At-home environment demanded self-direction with minimal supervision

• Assisted customers with multiple Apple products; specialized in Mac OS X support • Developed excellent communication skills, including active listening, confidently guiding customers to resolve problems, and the ability to provide technical information and instructions simply