An award-winning, full service employee engagement consultancy on a mission to build a better world of work. With offices in London and York the market-leading teams partner with some of the worlds biggest brands, offering expertise across a number of disciplines including creative, content specialists, behavioural science and cultural anthropology, all helping brands thrive through better people engagement. Clients include Sony Interactive Entertainment, Coca-Cola, EY, Chivas Brothers, and Europacific Partners.SA received investment from private equity firm LDC in December 2022.

After many years as a marketer advising some of the world's biggest brands, and as a CEO building businesses, I have witnessed one enduring universal truth: embracing humanity fuels successAt Sister we are on a mission to make brands more human. Using brand story-telling, we design, deliver, and embed human-centric brand and culture-change strategies, to build growth through more meaningful Customer and Employee relationshipsI launched Sister to help brands of any size deliver truly transformational human-centric growth - because when brands are more human, businesses, people and culture thrivehttps://www.sistercommunications.com/

A business transformation initiative to realise the projected value from Dentsu’s significant M&A activity in the Creative space. Delivering revenue growth and unlocking cost efficiencies via the strategic, operational, and cultural alignment of 8 diverse global Creative agency brandsUniquely broad creative output included; Coca-Cola’s coveted Xmas TVC. Dr Julie’s Sunday Times best-seller, Why Has Nobody Told Me This Before. A partnership with Tesco launching Mrs Hinch branded product ranges, TV shows including Channel 4's The Great Garden Revolution for Ronseal, record-breaking direct-from-social product sales for Next, the largest newsstand Food and Drink magazine in the UK for Waitrose, the no 1 Spotify podcast Finding Ghislain - now in production as a Scripted Series in Hollywood and an ice sculpture installation in St Moritz containing Gucci Vault’s Winter collectionAchievements-Working in collaboration with the DC EMEA CEO, devised, implemented, and delivered the business transformation strategy -Devised and delivered efficiencies via a new consolidated org design -Leadership of multiple Creative and Strategy teams to collaboratively manifest the ‘Modern Creativity’ vision as a single, integrated product range-Working with EMEA COO, led implementation of the organisation’s first central cloud-based Resource and PM system, and alignment of legacy processes -Brokered the first cross-service-line data partnership with DDL (Dentsu Data Labs) to solve for significant data gaps in the DC proposition-Led the vision, design and build of the first Creative proprietary live content performance dashboarding tool-Designed and built a new central growth function including new business and marketing teams-Part of Global Executive team launching Dentsu Creative at Cannes Lions 2022 with Wendy Clarke and Ryan Reynolds-Awarded Cannes 2022 Agency of the Year alongside a Titanium, 3 Grand Prix, 2 Gold Lions, and 3 Silver Lions for The Unfiltered History Tour

Invited to devise and lead the business transformation of a network of creative content agencies in; London, San Francisco, Boston, Helsinki, Cape Town, Dubai, Singapore & Hong Kong. The transformation strategy included a brand-new vision; including a reimagined strategic and creative proposition, a streamlined organisational structure, and a rapid pivot to a new operational model worldwideAchievements-Despite significantly challenging Covid-related operational and market conditions, within 10 months the business was back in profit-Achieved fastest-growing agency brand at Dentsu in both 2021 and 2022, with consecutive increases in overall revenues of 49% and 23%-Delivered 62% margin growth in 2021-Increased conversion rate to 66% in 2021, with 19 wins and 10 new global accounts-Delivered the highest TRR (client satisfaction) scores in the UK&I network -Recorded the highest increase in staff engagement ratings in the UK&I network

Having been promoted to Chief Exec by Seven's new corporate owners, I devised, led, and delivered a bold transformation initiative to modernise the legacy custom publishing business, building out a new contemporary digital content marketing offering around the existing creative talent-Implementation of the business strategy drove the transformation of talent, offering, positioning, operational approach, marketing and growth strategy-Progressive culture initiatives were at the very heart of the SevenC3 transformation plan, and positive culture ratings subsequently tripled YOY-Operational efficiencies transformed the cost base delivering c15% saving-A supercharged new business function increased the pitch conversion rate from 23% to 93%, quadrupling new business revenue YOY

A key role in the core ELT team that led the process around the successful sale of Seven to Burda Media GmbH, from inception to completion. This delivered on a long-term business goal to exit our longstanding Private Equity relationship and move into a new and more strategically valuable corporate ownership structure.-Strategic valuation planning-Business plan, marketing materials, and IM preparation-Due diligence process planning & preparation-Pitch rounds-Deal negotiation & closingAs MD this hands-on board-level role included responsibility for the delivery of all agency revenues across the media sales teams, existing clients, and new business

A high-pressure commercial role leading the media sales department to deliver stretching revenue growth and yield targets from brand-owned media estate