I am an Ambassador for Women's Enterprise Scotland. WES' vision is for Scotland to be world leading in its approach to supporting women business owners, enabling equal access to resources and opportunities as they develop successful and sustainable businesses. In this role, I write and speak on the challenges facing female entrepreneurs and am particularly passionate about providing appropriate role models for young people and children as early as possible, so they see others like them founding… Show more I am an Ambassador for Women's Enterprise Scotland. WES' vision is for Scotland to be world leading in its approach to supporting women business owners, enabling equal access to resources and opportunities as they develop successful and sustainable businesses. In this role, I write and speak on the challenges facing female entrepreneurs and am particularly passionate about providing appropriate role models for young people and children as early as possible, so they see others like them founding and running their own businesses. Show less

I am Co-Founder and Co-Managing Director of Rationale, a strategic brand and content agency. We work with clients in regulated markets to define, articulate and amplify what matters most to their audiences. Our collaborative approach to creating meaningful brand narratives and dynamic, creative campaigns sees us working with a range of clients in the USA and UK - across financial services, tech, education, the third sector, and more. We produce brand and content… Show more I am Co-Founder and Co-Managing Director of Rationale, a strategic brand and content agency. We work with clients in regulated markets to define, articulate and amplify what matters most to their audiences. Our collaborative approach to creating meaningful brand narratives and dynamic, creative campaigns sees us working with a range of clients in the USA and UK - across financial services, tech, education, the third sector, and more. We produce brand and content, employer brand and comms, across three service lines - insight and strategy, visual and narrative storytelling and content delivery. www.wearerationale.com Show less

Keystone Women is an online business programme for enterprising women.Keystone’s holistic approach combines world-class teaching with wellness rituals, powered by a nurturing community to help you and your business thrive.

As Group MD of Editions Financial, I achieved the following:• Almost doubled the agency’s top-line revenue and greatly enhanced profit outcomes• Grew agency team of 30+ to 50+ in three years• Set up and drove growth of New York office, managing a client base across New York, San Francisco, Toronto and Boston• Tripled the size of the creative studio team, establishing an internal video studio• Put in place a leadership team and restructured account teams to drive client… Show more As Group MD of Editions Financial, I achieved the following:• Almost doubled the agency’s top-line revenue and greatly enhanced profit outcomes• Grew agency team of 30+ to 50+ in three years• Set up and drove growth of New York office, managing a client base across New York, San Francisco, Toronto and Boston• Tripled the size of the creative studio team, establishing an internal video studio• Put in place a leadership team and restructured account teams to drive client service and quality of output (average 9/10 client satisfaction score)• Put in place an insight and analytics discipline• Put in place an editorial team, headed up by a Director of Editorial Strategy, who increased the agency's global freelancer database and improved onboarding process• Established a London office with CSD and Content Strategist• Expanded the client base to include the world’s leading financial services brands, also increasing client retention levels• Created the role of Creative Culture Guardian, leading initiatives such as a ‘Buddy System’ mentoring programme; an enhanced diversity and female leadership development approach; a focus on Mental Health and Wellbeing; and creating a new start onboarding pack• Enhanced marketing output, including oversight of a rebrand, and driving thought leadership campaigns on the 'Gender Lens' in finance and Women and Wealth• Keynote speaker at events in London and New York, including Gramercy and the CMA, presenting on subjects from nurturing female talent and diversity in leadership, to taking inspiration from David Bowie.I was focused on enhancing the overall performance of the agency; directing and progressing the ongoing business plan/strategy; reporting into parent group, Communisis, supporting the divisional MD; financial forecasting, budget management and accuracy; people management and talent retention; client service; and new business development. Show less

I managed a dynamic and creative team within Editions Financial, a strategic content marketing agency with a roster of blue chip clients across the financial services sector. I supported my team in producing content of exceptional quality - across digital, print, video and other channels - with part of this role also dedicated to formulation, presentation and delivery of content marketing strategies to underpin client business objectives.

I wrote for and edited a wide variety of publications, across digital, print and other channels.

For six years I ran a writing, editing and publishing consultancy, Bird Morrison. I produced editorial strategy and wrote and edited a variety of materials on a range of subjects - in particular finance and business - but also film, fashion, family, health and leisure.I was Editor and Publisher of the Chartered Institute of Bankers in Scotland's Scottish Banker magazine (now Chartered Banker magazine). I worked on a number of significant reports, projects and conferences with Health… Show more For six years I ran a writing, editing and publishing consultancy, Bird Morrison. I produced editorial strategy and wrote and edited a variety of materials on a range of subjects - in particular finance and business - but also film, fashion, family, health and leisure.I was Editor and Publisher of the Chartered Institute of Bankers in Scotland's Scottish Banker magazine (now Chartered Banker magazine). I worked on a number of significant reports, projects and conferences with Health Scotland, particularly in relation to mental health, and was regularly commissioned to provide features to publishing and advertising agencies. For three years I provided 'deals' reports to the Young Company Finance newsletter.I also proofread book manuscripts for publishing houses.I wrote the monthly column 'Toddling in Heels' for No1 magazine for three years, about balancing life as a mum with running a business. I also provided the monthly 'How to' column in I-ON Edinburgh and Glasgow. Show less

Editing and Project ManagementI taught a weekly class of 25 third-year Napier University publishing students, covering writing, editing, interviewing and project management. I have also taught these subjects as a visiting lecturer.

I was with ICP for three years, starting as a writer and sub-editor supporting a team of publishing managers on a portfolio of customer publications. While at ICP I also managed, wrote and edited Go, a health and leisure magazine produced quarterly for Edinburgh Leisure; Z, a regular newsletter for the Zero Tolerance charitable trust; and I co-edited and wrote for Ignite - a vibrant magazine encouraging student entrepreneurship.Other experience gained at ICP:Contributing… Show more I was with ICP for three years, starting as a writer and sub-editor supporting a team of publishing managers on a portfolio of customer publications. While at ICP I also managed, wrote and edited Go, a health and leisure magazine produced quarterly for Edinburgh Leisure; Z, a regular newsletter for the Zero Tolerance charitable trust; and I co-edited and wrote for Ignite - a vibrant magazine encouraging student entrepreneurship.Other experience gained at ICP:Contributing features to the Group's flagship business magazine, InsiderInterviewing Business developmentDeveloped eye for designSub-editing and design Show less