Rowan Avis (D.Mba) Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Lead a diverse team of circa 20 designers, across a spectrum of design capability including Strategic Design, Service Design, UX, UI, Content strategy & production.• Work across Westpac Group, servicing both Consumer and Business needsOur Vision• We create iconic customer experiences that empower individuals and businesses to thrive.• We shape experiences that go beyond transactions, by promoting financial health, wellbeing, inclusion, and help build financial success for… Show more • Lead a diverse team of circa 20 designers, across a spectrum of design capability including Strategic Design, Service Design, UX, UI, Content strategy & production.• Work across Westpac Group, servicing both Consumer and Business needsOur Vision• We create iconic customer experiences that empower individuals and businesses to thrive.• We shape experiences that go beyond transactions, by promoting financial health, wellbeing, inclusion, and help build financial success for all.• We are leading a cultural transformation where the customer's voice ignites our path, and where the experiences we create are a testament to our deep understanding of their needs.What we offer1. Shape experiences which anticipate individual and business needs.2. Drive continuous improvement and pain point resolution.3. Articulate a ‘customer centric’ future vision of tomorrows banking services.4. We are the ultimate advocate for All our customers, considering vulnerability and diversity in everything we do.5. We empower our teams to achieve Design Excellence and deliver Customer Centric experiences. Show less

Sydney, New South Wales, Australia

CEB Design is a division within Westpac Consumer & Business banking. We use human-centered design techniques to improve and transform the customer, employee and business experience; to effectively support the end-to-end ‘life’ journey of all Australians; meeting both their personal and business needsCEB Design helps direct the transformation requirements of ‘Cash & Transaction Banking’ to:a) Attract new customersb) Retain and grow our relationships with existing… Show more CEB Design is a division within Westpac Consumer & Business banking. We use human-centered design techniques to improve and transform the customer, employee and business experience; to effectively support the end-to-end ‘life’ journey of all Australians; meeting both their personal and business needsCEB Design helps direct the transformation requirements of ‘Cash & Transaction Banking’ to:a) Attract new customersb) Retain and grow our relationships with existing customersc) Lead the market in ensuring ethical delivery of risk and complianced) Invent and design ‘future banking services’ which answer the needs and expectations of tomorrows customersOur vision is to deliver a streamlined and digital first experience across all lifecycle moments, to help ALL Australians with their payments, savings and transactional banking requirements, supporting both consumer and business needs Show less

Sydney, New South Wales, Australia

We use human-centered design techniques to improve and transform the customer, employee and business experience; to affectively support the end-to-end ‘life’ journey of all Australians

Sydney, New South Wales, Australia

I work within the 'Customer Experience and Service Innovation' division (CXSI) and my role is to provide the following services across the Westpac Group:1. Reimagine end-to-end service experience2. Optimise end-to-end customer and employee journeys3. Drive & deliver ‘Service Design’ capability across the organisation4. Innovate to create new services that are meaningful to everyday life

Sydney, Australia

IBM IX -Global 2020 Essential Awards: "Pan Asia Innovation that matter for our company and the world”Working with clients provide the following "Human Centred Design" services:ENVISION: Help clients Envision their future and determine how to respond to the disruption they are facing. Run Envision workshops to co create an aligned vision and value propositionDISCOVER: Undertake discovery and ethnographic research, together with running Enterprise Design Thinking Workshops… Show more IBM IX -Global 2020 Essential Awards: "Pan Asia Innovation that matter for our company and the world”Working with clients provide the following "Human Centred Design" services:ENVISION: Help clients Envision their future and determine how to respond to the disruption they are facing. Run Envision workshops to co create an aligned vision and value propositionDISCOVER: Undertake discovery and ethnographic research, together with running Enterprise Design Thinking Workshops to articulate the ‘end users’ current state experience and future state needs, desires and expectations. This activity creates a backlog of improvement and transformation ideas and initiativesIDEATION: Work with clients to review and evaluate their backlog of ideas in the following manner: - Map ideas/initiatives to identified pain points - Review ideas/initiatives against DVF framework (Desirable, Feasible, Viable) - Evaluate ideas/initiatives against potential business value creation - Plot ideas/initiatives against horizon map VISUALISE: Design current state murals, blueprints and process maps, to articulate current state experience. Visualise future state experience through immersive experiences utilising motion film, murals and interactive engagementsTEST: Work with clients to determine what hypothesis to test, what test model to utilise, what KPI’s to apply and how to measure and track success BUILD: Design and build conceptual prototypes, test and iterate with end users to proove its ‘value’ and ensure the experience meets the exact needs of the end users. For proven conceptual prototypes, break down concept into features and user stories hand over to tech teams to implement and deployBUSINESS CASE: Work with clients to help craft a ‘business case’ which communicates the business need, proposed solution and business value it will create. Show less

Sydney, Australia

Provide digital consultancy and communication strategy services across the Paykel business group. - This includes working with Red Engine: a Strategy, Content and Creative agency. Here my role is to deliver 'Content Led' strategies for clients, inspired through the insights and capabilities Neural science, Data and Technology can provide. The aim is to provide compelling and relevant content experiences, designed for the individual, delivered at scale. Secondly, work with Paykel an independent… Show more Provide digital consultancy and communication strategy services across the Paykel business group. - This includes working with Red Engine: a Strategy, Content and Creative agency. Here my role is to deliver 'Content Led' strategies for clients, inspired through the insights and capabilities Neural science, Data and Technology can provide. The aim is to provide compelling and relevant content experiences, designed for the individual, delivered at scale. Secondly, work with Paykel an independent media agency and provide digital media and social strategy services. Finally support the digital requirements of regional businesses also housed within the group. Show less

Sydney, Australia

Drive integrated digital strategic solutions for DDB's key clients. Continue to grow and develop DDB's digital offering which is in-bedded into the core of the agencies service offering

Singapore

Worked as Regional Digital Director for IBM across Asia and growth markets. My role was to lead and drive forward the digital agenda for IBM across the region

I ran the digital media division of Ikon Communications (New Dialogue) and grew the division from 4 to 27 dedicated digital media experts within 18 months. I worked closely with the traditional media teams, to fully integrate digital communication into the entire communication strategic approach and provide clients one integrated solultion

Mindshare Worldwide (London head office) Ran the international digital media requirements for portfolio of clients including HSBC, Rolex, BP and Ford Motor group. Team consisted of 14 international digital media experts. We provided digital consultancy, strategy and digital planning for clients needs across the globe

D.Mba, Business Design, D.Mba

Ba Honors, Business Studies

BA Business Studies