I work with land owners, land managers, councils and governments to create new and, maintain existing mountain bike and walking trails. Connecting people to nature, engaging communities and growing regional economies throughout Australia. We understand how mountain bike and walking trails can transform communities, economies, and wellbeing. We put in place the project management and governance structures to create new trails, and maintain existing trails. Reducing risk, increasing safety, and delivering sustainable quality outdoor experiences.

A design leader that applied a human centred design process to enable businesses to have the confidence to make positive change and create value for their customers. Actively lead and undertook design development across the innovation process.Delivered face to face and online learning and development programs.

Systems ThinkingProduct Usability

Embedded a User-Centred framework and challenged clients to create the right product aligned to their customer needs and business objectives.Designworks evolved from a boutique design service to a nationally recognised consultancy,​Responsible for new business development and strategy.Established new relationships across industry organisations and stakeholders.Commonwealth Games Queens Baton - Strategy design and deliveryLead the design team through research and synthesis to create the underpinning narrative from which to ideate and iteratively prototype.As a part of the Designworks team that delivered to Her Majesty The Queen a baton that created a unique experience for 1.4 billion people around the Commonwealth. The design process fortified careful negotiations through levels of authority and between major stakeholders to deliver a risky solution within a highly conservative environment. Clarks Shoes – How to solve the back-to-school mayhem, Europe / AustraliaCustomer and stakeholder research, interviews, personas, journey maps and empathy mapping identified opportunities for innovation that addressed frustrations experienced by children, parents, staff and suppliers. Generated new ideas that reached across products, stores, and digital possibilities. New adjacent business ventures, and brands were discovered. Communicated to executives in three global markets.Pelican Cases - New future horizons​ Europe, Australasia, USACustomer research, trend analysis, synthesised inputs to create future product scenarios. Identified disconnects in brand messaging through distribution networks. Communicated new value propositions and product pathways to global executives.

Industrial Design services, and design strategy. ​Mountain bike coaching business. Applying user centred design principles to develop and deliver training courses that helped riders build skills, confidence, and enjoyment.

Ensure resources, client expectations and business demands were balanced. Initiated Design Thinking practices during the global financial crisis that stimulated new business and a shift to user inspired design solutions. ​Led multidisciplinary teams to commercialise large-scale innovative solutions. Extensive customer journey mapping, role playing, behaviour analysis, observational analysis, empathy mapping and cross industry pollination. Back Liberator – Lumber traction device. Project managed the research, development and launch within a Therapeutic Goods (TGA) environment. I undertook user testing, prototype iteration, and tooling for manufacture. Client and stakeholder communications.Ansell condom packaging – User centred solutions for condom packaging.Led a team of designers through user research for Australian, Asian, and US markets to explore and create new product opportunities. Undertook prototype trials and design for high volume manufacture.