Design Strategist
Brisbane
Embedded a User-Centred framework and challenged clients to create the right product aligned to their customer needs and business objectives.Designworks evolved from a boutique design service to a nationally recognised consultancy,Responsible for new business development and strategy.Established new relationships across industry organisations and stakeholders.Commonwealth Games Queens Baton - Strategy design and deliveryLead the design team through research and synthesis to create the underpinning narrative from which to ideate and iteratively prototype.As a part of the Designworks team that delivered to Her Majesty The Queen a baton that created a unique experience for 1.4 billion people around the Commonwealth. The design process fortified careful negotiations through levels of authority and between major stakeholders to deliver a risky solution within a highly conservative environment. Clarks Shoes – How to solve the back-to-school mayhem, Europe / AustraliaCustomer and stakeholder research, interviews, personas, journey maps and empathy mapping identified opportunities for innovation that addressed frustrations experienced by children, parents, staff and suppliers. Generated new ideas that reached across products, stores, and digital possibilities. New adjacent business ventures, and brands were discovered. Communicated to executives in three global markets.Pelican Cases - New future horizons Europe, Australasia, USACustomer research, trend analysis, synthesised inputs to create future product scenarios. Identified disconnects in brand messaging through distribution networks. Communicated new value propositions and product pathways to global executives.