Responsibility for all market channels including Food Service & Retail.

Selected to expand $40MM Ecce Panis business into new geographies (beyond saturated NE US market), into new / extended product lines (e.g., bake-at-home), and into new channels (into mass and convenience).* Leveraged pre-existing relationship with Walmart to persuade to collaborate on new artisan format, Ecce Panis “Bake- at- Home”, after their management team had decided to pursue private-label strategy. Successfully averted loss of $5MM in revenue. * Built upon foundational work to further expand In-Store-Bakery Ecce Panis artisan bread line, maintaining branded presence while sustaining pre-sale revenues.* Partnered with brokers to secure three independent accounts through Lowe's, Tops/Acosta, and Inspired Foods/A&P representing projected revenue of $1.5MM to $2MM through a total of ~500 stores.

Oversaw all strategic and operational sales planning for premier small-batch, homemade artisan bread brand. Developed and managed team of four regional managers plus one marketing manager.* Exceeded aggressive AOP plan for both F’12 and F’13. Expanded existing Walmart relationship and developed Ecce Panis’ first mass channel, foodservice relationship by winning RFP with Wawa (relationship subsequently terminated due to strategic corporate decision to not manufacture private label or corporate brand products).* Based on IRI reports, Ecce Panis dollar share increased by 32% and unit share by 35%, outperforming all major competitors.* As one of two senior executives retained post-acquisition, mentored team to expand partnerships into US West, SE, and Midwest as well as Puerto Rico, successfully balancing losses due to lack of corporate commitment to private label products.

Recruited to lead sales and product marketing for $40MM national manufacturer & distributor of premium artisan bread products. Charged with growing brand to position for acquisition within five years. Developed sales strategies, annual budgets, and broker relationships.* Led dynamic growth leading to purchase by Campbell’s Soup. Increased EBITDA to 30%, market share to 23%, and ACV to 42% by 2009. Achieved these improvements with lowest trade spending per cent for category* Developed and executed strategic plan to expand business from traditional retailers and club to growing segments of business such as mass and food service. Gained chain-wide distribution in Walmart Supercenters. * Built strong, lean sales force of four that brought disciplined category management approach to In-Store-Bakery sales. Partnered with customers to design bakeries and planograms, applying center-store concepts to perimeter bakery department, and used syndicated data (e.g., Spectra, IRI, Mintel, Nielsen) to target appropriate partners. * Designed and executed marketing programs both retailer-driven and market-wide to bring focus to In-Store-Bakeries. Initiated shopper marketing programs such as Catalina programs, Meal Deals, and Drive Time Radio.* Successfully executed launch of a new line of rolls and line extensions of dipping oils under Ecce Panis label.

As direct report to owner/CEO of privately-held perishable and grocery products marketer and manufacturer of corporate / national brands. Led ~$240MM in private label and corporate brand sales as well as marketing for US, Canada, and the Caribbean. Managed four direct reports plus national network of branded and private label brokers.* Developed strategic plan to expand from strictly traditional retailers and geographic focus in the NE to growing industry segment (club stores, mass merchandisers, and limited assortment formats) on nationwide basis. Also integrated diverse chilled juice business acquired in 2004. * Managed customer service and marketing, including interface with all outside suppliers and agencies. Added at least eight targeted customers to portfolio:… Ahold, USA: obtained private label yogurts for 100% of chain and private label/branded chilled, aseptic and branded yogurt for 75% of chain.… A&P (America Choice): secured all yogurt and chilled juice system-wide, decreasing suppliers from 16 to 1.… Wegman’s Food Markets: secured distribution of all corporate brand chilled juice.… Aldi, Inc.: secured 50% of business for yogurt and chilled juice after three-year initiative to develop formulas and packaging formats. … Walmart: secured the majority of distribution centers for private label juice.… H-E-B and Publix: secured full distribution of Sabor Latino yogurt and chilled drinks.… Costco: developed a club pack format for and obtained distribution of La Yogurt in three divisions.

Advanced within TETLEY USA, INC. to VP of Sales after holding regional, division, and district-level Manager roles. Restructured brand’s go-to-market position to promote profitable share growth. Represented Field Sales on Category Management Task Force and Coffee Growth & Expansion Steering Committee.* Led $100MM in sales delivered via Direct Account Managers and Sales & Marketing agencies. Reduced operating expenses 15% by consolidating agencies while restructuring and improving effectiveness of sales force. Managed critical transition from direct sales force to broker managed sales organization.* Directed implementation of sales plans for tea bags, coffee, ready-to-drink and iced tea mixes. Achieved volume growth in declining category (7% on tea, 18% on coffee). Oversaw introduction of 16 new products, growing core business at rate exceeding category performance. * Managed $15MM promotional and operation budget for 10 brands in four categories across all distribution channels. Developed relationships in key markets with major accounts (e.g., Wakefern, Grand Union, and Giant) that selected Tetley as a preferred supplier.* Improved sales performance through enhanced technology (enabling proficiency with full disclosure planners and presentations driven by category management); implementing account team structure; focusing sales efforts on key growth customers; and implementing accrual-based, simplified trade promotion.