Rowen Dickson Chong Chen Seng Email & Phone Number

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

• Managed CRM Platforms: Utilized CRM platforms such as Citrix to orchestrate comprehensive email marketing and communication campaigns across diverse customer journeys.• Campaign Execution: Directed day-to-day execution of broadcast and triggered consumer communication campaigns, ensuring the delivery of relevant and timely messages.• Content Development: Designed and scheduled segmentation-focused email marketing content and managed communication through various available platforms.• Calendar Management: Developed and maintained a seasonal email marketing calendar and other communication schedules based on data analysis and channel priorities.• Email Optimization: Created and refined email templates, conducted customer journey mapping, and performed A/B testing to enhance campaign performance and segmentation accuracy.• Marketing Automation: Configured, adjusted, and deployed marketing automation journeys aligned with customer lifecycles and CRM objectives.• Performance Reporting: Compiled and analyzed reports on CRM and loyalty campaign performance, providing actionable insights and recommendations for optimization.• Loyalty Program Execution: Collaborated with key stakeholders to implement and manage loyalty program initiatives and mechanics.• Segmentation and Recommendations: Developed personalized segmentation databases and provided recommendations based on loyalty program data analysis.• Program Improvement: Assessed loyalty program features, suggesting improvements and prioritizing feature development to enhance program effectiveness.• Vendor Coordination: Liaised with vendors to manage and coordinate the rewards fulfilment process, ensuring timely delivery of redeemed rewards.• Mobile App Management: Oversee mobile app functionalities including product uploads, error prevention, notification scheduling, and benchmarking against CRM platform standards.

Puchong, Selangor, Malaysia

Project Management for Hire Purchase and Leasing ProductsWork closely with business stakeholders, external consultants and vendors to achieve project deliverables and outcomes.• Sales Tracking and Reporting: Prepared and maintained Sales Tracking Reports to monitor performance and identify growth opportunities.• Dealer Agent Liaison: Acted as a point of contact and liaison with dealer agents to facilitate communication and partnerships.• Product Training: Conducted product training in collaboration with Allianz Partnership to ensure agents were well-informed about current/new products and services.• Process Optimization: Streamlined new reporting templates and process flows to improve efficiency and accuracy. Established a successful collaboration with brand partners to create a seamless customer entitlement letter journey.• Financial Product Development: Collaborated with Account Managers to develop and launch new financial products.• Performance Reporting: Design and communicate monthly performance reports for dealer agents, providing insights for informed decision-making.• Sales Planning: Prepared comprehensive Sales Plans for monthly pricing committee meetings to guide strategic pricing decisions. Support in sales forecasting and agent target & incentive scheme.• Campaign Management: Developed and managed monthly campaign workings and campaign papers to support marketing efforts.• Pricing Expertise: Took charge of creating pricing strategies for Step-Up Agility+ to optimize product profitability.• Statistical Analysis: Conducted ad-hoc statistical analysis to derive insights, aiding in data-driven decision-making.

Selangor, Malaysia

• Lead AP-team with Employee-Claims approvals and payments with reviewing entertainment claims approvals within company policy.• Reviewed and generated Supplier Reconciliations and Bank Reconciliations.• Collaborate with seniors in General Ledger Posting for month closing.• Responsible for vendors Purchase Order matching, processing invoices and Credit Note.• Collaborate with Finance Manager in generating and reviewing Sales Reports to resolve discrepancies issues.

Bachelor'S Degree, Accounting, Current Cgpa: 3.24

Matriculation Certification, Science Module 2

Achieved MUET Band 4