Rowena Blanchard-Heal Email & Phone Number

United Kingdom

Brighton, England, United Kingdom

As Group Account Director, I owned the relationship with one of the agency's largest clients, managing an annual media budget exceeding $11.5 million. I was responsible for leading and managing multi-channel digital strategies across my teams’ portfolio, which covered Financial Services, B2B, and SaaS businesses, with KPIs randing from awareness.

As the first Senior Account Director at the agency, I supported a large and varied client portfolio covering Sports Nutrition, Car Insurance, Pet Food and Retirement Homes.My team and I were known for ensuring operational excellence and had a reputation for strong project management and onboarding within the agency, often being called upon to manage.

Transitioning from the Creative Team, I moved into an Account Director role to pursue my passion for working directly with clients and contributing to broader marketing strategies. In this position, I managed a diverse portfolio of clients spanning Specialist Food Services, Car Finance & Leasing, and Childcare.My responsibilities were vast and varied.

Alongside responsibilities within the Content and Creative teams, I managed RocketMill’s marketing. I oversaw the Paid Media strategy, managed the website and social channels, owned external PR and creation and submission of award entries. During my time in the role, I secured the agency seven award wins and 21 shortlists.

Working closely with the Creative Director, I reviewed clients' creative briefs to recommend an approach aligned to their objectives, proposing relevant creative expertise within the team, including copywriting, UX and ad design. I led the operational and editorial responsibility of the team through briefing, resourcing, QA and final approval of.

Following a promotion, my role expanded to include line management of a team of four Content Strategist, as well as representing the agency's content offering in new business pitches. I was responsible for the editorial direction of my clients and oversaw the content strategies managed by my team. Team development and coaching was a key part of my role, as.

As I progressed within the Content Team, I worked with clients to create content strategies that boosted website traffic and engagement, optimised user experience and improved onsite conversion. Analysis tasks included keyword research, website content audits, competitor gap analysis and persona creation. This was used to build robust content strategies.

I created SEO-friendly, digital content for brand websites and publications, for a diverse range of clients and industries, including Air Transportation and Events.

Using review scores and customer sentiment, I presented comprehensive reports to the C-Suite and Department Heads in weekly trading meetings that were used to encourage positive internal changes to improve brand sentiment and boost sales. I was responsible for implementing new methods to generate reviews and was the main point of contact between the.

I pitched and wrote travel features for online publications to raise awareness of the brand. I managed a team of Executives, who worked closely with commercial and SEO teams to promote priority destinations and support traffic and sales targets.

I posted content to the UK social pages, delivered training to other members of the team and spoke on a Travel Mole panel about the importance of customer service on social.

Professional Coaching Diploma (Icf Accredited - Level 2)

Ncfe Level 3 Diploma In Life Coaching

Ncfe Level 3 Diploma In Counselling Skills

Bachelor'S Degree, Multi-Media Journalism, 2:1

Accredited by the NCTJ, BCTJ and PTC, the course covered journalism across platforms, including print, online, radio and TV. I passed NCTJ.

A Levels, English Language, Media Studies And Sociology, Aab

Gcses, 11 Gcses A* - C

Activities and Societies: Revamp Radio - I helped set-up and launch the school’s first station and was taught to use professional.