Rowena Rivera Email & Phone Number

San Francisco, California, Us

Emeryville, Ca, Us

San Francisco, Ca, Us

Alameda, California, Us

• Manage multi-channel ecommerce strategies across paid search, display, programmatic, affiliates, influencer and content marketing, and paid social media.

Burlingame, Ca, Us

• Lead cross-channel (paid search, display / programmatic, affiliates, paid social media, and email) marketing campaign strategies and optimizations that resulted in 27% YoY average increase in visits, 16% increase in bookings and 14% increase in revenue.• Actively identify high potential channels to test and incorporate into our acquisition plan: introduced a new affiliate marketing program via Commission Junction, added retargeting display vendors (Steelhouse, Resonate, Bazaarvoice, VE Interactive), created Facebook custom audiences, Facebook retargeting, Google Dynamic Remarketing, and Gmail Sponsored Promotions. • Develop media plans with Brand & Loyalty Marketing departments to drive traffic customer acquisition and new market awareness.• Own Virgin America’s web analytics (Adobe SiteCatalyst 15); identify trends in traffic & sales through data analysis (flown revenue, ticketed revenue, forward bookings) for optimization.• Collaborate with ecommerce and developer teams to drive continuous improvement and A/B testing to web using Optimizely.• Introduced abandon cart emails through VE Interactive, quicker email production with Movable Ink, new email template designs and new tracking and reporting that increased YoY email revenue by 15%.• Mentor and manage a team of 2 responsible for email marketing and web analytics. • Manage agency partnership and budget to drive ecommerce revenue.

San Francisco, California, Us

• Managed a team of 2 associate marketing managers.• Developed a comprehensive online marketing strategy geared towards direct revenue, lead generation, customer acquisition and customer retention by leveraging direct response channels such as email marketing, SEO, SEM, social media and affiliate marketing.• Developed and managed forecast and budgets that achieved and exceeded quarterly revenue and traffic targets. • Oversaw RFP process and transition of 3 new agencies that resulted in an ROI and conversion increase.

New York, Ny, Us

• Recruited, mentored and managed a team of 3 responsible for traffic growth and web analytics for 4 sites: MarthaStewart.com, MarthaStewartWeddings.com, WholeLiving.com and Emerils.com. • Partnered with cross-functional teams to execute on core business objectives. Provided thought leadership, identified trends and implemented best practices for all digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification.• Collaborated with product/developer teams to drive continuous improvement and testing to web and social experience. Results were a 38% YoY increase in Visitors and a 45% increase YoY in Monthly Unique Visitors.• Guided the sites’ SEO strategy, identifying sites’ strengths and weaknesses and was an advocate for site enhancements to improve SEO rankings. Designed a keyword strategy aligned with marketing goals and continually worked with the editorial team to optimize content and develop link building strategies to increase rankings for targeted terms.

New York, Ny, Us

• Hands on management of all SEM efforts that drove cost-effective traffic and page views. Defined SEM strategy; created, implemented, tracked, analyzed, and optimized new customer acquisition campaigns across all programs. Reviewed and optimized keyword coverage, account structure, negative keyword strategies, bid strategies, ad copy messaging, landing page experience, and conversion flows. Designed and executed A/B tests on ad copy & landing pages to optimize performance.• Drove email strategy and execution of all campaigns. Continually tested: A/B test email flows, template designs, and copy to maximize customer engagement. Analyzed behavior and conversion funnels to uncover new opportunities for engagement. Analyzed lifetime value of email registrants and determined optimal customer contact strategy.• Instrumental in growing the email marketing program. Grew the number of newsletters from 5 to 20 which accounted for 20% of the weekly visits to the sites.• Developed test plans to acquire economically-viable email registrants through external media sources (co-registration, online media, etc.), resulted in YOY list growth.

New York, Ny, Us

• Instrumental in launch and marketing of MTV Networks first digital music service, which grew to over 50k active subscribers with an email distribution list of over 375k in one year.• Managed email/newsletter programs to include refining registration paths and up sell opportunities.• Managed SEO / SEM with search engine vendor to drive new traffic to site.• Implemented and administered sweeps, contests and other efforts with MTVN Channels.• Helped develop and market URGE’s live concert series, URGE Nights. Managed planning, logistics, and marketing materials for all URGE live events.

Ba, Geography

Education record