Rowena Tan Email & Phone Number

Singapore

Singapore

Singapore

Media and Influencer Relations• Assist in monitoring campaign performance and reporting• Craft communication messages and produce weekly style-related content• Assist in planning and managing influencer initiatives• Provide the team with support in the development and execution of communications campaigns• Identify suitable influencers for specific campaigns• Campaign coordination and planning• Assist in campaign rollout and follow upsSocial Media• Assist Head of Social Media in daily tasks• Planning of social calendar during mega campaigns• Compiling weekly and monthly social media reports• Conceptualize and brainstorm new social ideas for mega campaigns• Create social media content for ad-hoc campaigns

Singapore

• Created and managed all social media content, branding and engagement for eCommerce brand• Developed and executed digital marketing and communication strategies • Monitored and optimized the success of campaigns using data analytics• Filmed and edited video content using Adobe Premiere Pro• Conducted market research on competitors

Singapore

• Organised and executed incentive events overseas and locally• Liaised with suppliers and clients, handled freight shipments for overseas events• Prepared event collaterals, crafted and presented proposals for potential event activities, gifts, locations and suppliers

Singapore

• In charge of several campaigns to increase brand awareness, designed hiring and promotional posters to put up around campus• Managed social media accounts i.e. Facebook, Instagram; negotiated with new business partners and designed e-vouchers for a collaboration

Bachelor Of Business Administration - Bba, Marketing

Tourism And Resort Management, Business

Activities and Societies: Student Coordinator at Business and Accountancy Orientation Convention Student Facilitator at Tourism and Resort.