Eric Rowe Email and Phone Number

Content Lab is anewly formed team within the larger Sinclair Corporate apparatus with an eye for innovation that explores new methods of storytelling to adapt to the continuously evolving nature of audiences and how they consume content across all platforms.Provide continuous analysis of the larger media environment, excavating industry trends, threats, and opportunities, with the intent of launching new formats, content-types, or channels (digital or linear) that can grow Sinclair’s media profile above and beyond news.

Optimized promotional strategy for Sony's suite of domestic networks through data-oriented insights and deep knowledge of contentAssisted with multi-year content strategy centered around all three distinct brands, identifying the key drivers and opportunities for expansionDeveloped and implemented a robust assortment of programming strategies to cultivate a dedicated audience with the aim always towards extending reach in the process.Identified short-term and long-term business strategies for all three brands, in terms of both linear and non-linear business models.Collaborated in scheduling and content optimization on each channel, identifying the content mix best suitable for satisfying the core viewer and expanding the potential audience.Collaborated with Marketing on optimization of both OOH and digital ad spending on a national, regional, and local level.Administered collection, analysis, and distribution of all regularly scheduled ratings reports Provided competitive analysis of media including both industry wide and specific trends as it pertained to all three networks.Collaborated to optimize digital properties through SEO, SEM and social media analytics surrounding the Domestic Network brands.

Administer collection, analysis, and distribution of all regularly scheduled ratings reports, including daily, weekly, monthly, quarterly and yearly tracking.Monitor historical performance of potential targets on other cable or broadcast networks for Acquisitions.Helped develop and implement various programming strategies (stacking, stunting, podbusters, etc.) to drive/sustain viewers on the network.Provided competitive analysis of Television landscape including both industry wide and specific trends as it pertained to Ovation.Provided Ad Sales Support by analyzing the compatibility of Ovation’s audience to potential advertisers.Gather and provide statistical research of Ovation programming to help identify trends and growth opportunities for Ovation.Track website and social media (Facebook, Twitter, Youtube) activity surrounding the Ovation brand.Provided administrative support to Vice President of Research such as coordinating output of various reports, scheduling, formatting, and database management.

Created Director's lists for potential projectsScript Development (Treatments and Scene breakdowns)Script Analysis (Coverage and Screenwriter notes)

Created Director's lists for potential projectsScript Development (Treatments and scene breakdowns)Script Analysis (Coverage and Screenwriter Notes)

A subsidiary of National Association of Home Builders provides resources for clients of the commercial residential market to assist in responding to changing needs of the home building industry. Quantitative Analysis (Developed online advertising studies for new product developmentAnalyzed online trends in construction industry using web-based applications with the intent of creating more exposure for marketing new products Produced cost comparisons in support of new and current product developmentPrepare and market assessments for construction industry products Collected, analyzed, and interpreted data relative to marketing and distribution of building products

An Atlanta based firm that provides custom-designed market research specializing in areas of healthcare, brand and product development, and home and garden Plan, develop, coordinate and participate in various marketing research activities to identify customer preferences and attitudes and to enhance products and services. Develop marketing plans and strategies; formulate long range plans for marketing activitiesCreate strategies for the introduction of new goods and the expansion of existing productsParticipate in overall departmental market planning activities Conduct market research to determine consumer needs and impressions of department goodsDesign survey instruments and coordinate collection of data, compile information, analyze results and prepare reportsAnalyze trends and suggest marketing recommendations and conclusionsMeasured the effectiveness of marketing, advertising and communications programs and strategies Gathered data on competitors to determine marketing execution Monitored industry statistics and followed trends in marketing literaturePerformed other related duties incidental to other departments