Using my deep expertise in marketing, customer insight and sales to drive the product strategy forward. I connect product, operations, sales and marketing to lead the product assortment strategy from line plan through launch to clearance, across our channels and across the world.

Leading marketing and cross-channel experience for the company that makes the best pants in the world. I oversee marketing strategy and operations, omni-channel and product marketing.

Leading brand, marketing and cross-channel experience for the company that makes the best pants in the world. I oversee creative, omni-channel marketing, communications and ecommerce, direct the customer experience across our flagship and wholesale stores, and lead special projects including product campaigns and collaborations, overseas distribution and retail expansion.

We create clothes that marry fashion and function for an active life - so you can do all that you do in a day, in style. As Director of Marketing and Customer Experience and part of the executive team, my responsibilities include leading marketing, ecommerce and retail departments. My focuses are on on leadership and strategy; customer acquisition across ecommerce, retail and wholesale; brand, content and storytelling; and experience, ops and sales optimization across our direct channels.

We create clothes that marry fashion and function for an active life - so you can do all that you do in a day, in style. Responsible for developing and overseeing the execution of an omnichannel marketing strategy covering retail, ecommerce and wholesale. This includes brand development, PR/IR and communications, content production, B2B and B2C event strategy and execution, advertising, digital marketing, and social media.Acting Director of Ecommerce. Year 1 Milestones:Launched a retail storeTook a Kickstarter 546% to goalRelaunched 3 websitesBuilt a PR and ambassador programDeveloped 2 brand booksCreated 6 cataloguesProduced 3 trade showsDoubled the size of the marketing teamYear 1 Results:Increased monthly traffic by 225%Increased social following by 350%Increased monthly direct sales by 300%Increased monthly ecommerce sales by 400%

Leading the digital team (advertising, social media, content marketing, email, CRM and data) in strategy, execution and analysis for all Flight Centre Canada leisure & corporate brands.Highlights include:Overseeing data alignment project, integrating 12+ data streams and enabling conversion analytics, customer segmentation and business intelligence.Leading email segmentation program to drive three demo-based segments in addition to existing geo-segmentation, resulting in lift across all primary engagement metrics.Bringing on new contesting platform to enable turn-key campaigns that link directly with advertising, enabling better segmentation and personalization of creative in media buys.Reviewing all vendor relationships, resulting in a reduction in expenses of more than 25% annually.Initiated new content marketing program - building out travel expertise through on-site destination portals (currently more than 25 are live.)Brought an internal program showcasing in-destination travel tips to the public, by overseeing the rebuild of web portal and the migration of videos to YouTube.

Strategy and storytelling for your local food movement - leading marketing, design and event teams in supporting 6 cities and 3 brands. Online and offline marketing, creative development, content strategy, social media and media relations. Highlights include: Building a marketing plan to launch the Edmonton location - PR, influencer outreach, direct mail, and print and digital advertising - resulting in enough new customers to hit weekly delivery goals within five weeks post-launch. Overseeing a customer referral program that resulted in a 216% increase in customer acquisition over previous referral periods. Developing a communications strategy - social media, public relations, ambassador programs, and content strategy - resulting in a 103% increase in average weekly web traffic over four months. Hitting a quarterly stretch goal of new customer acquisition within 8 weeks. About SPUD: SPUD is an online green grocer, bringing the best in produce and grocery from local and sustainably-minded farmers, growers, bakers and artisans to your doorstep. Currently serving Vancouver, Vancouver Island, Edmonton, Calgary, San Francisco and Los Angeles.

Working with the executive team to lead the marketing and media strategies that built brand awareness of the custom menswear brand and drove ecommerce and in-store sales. Key responsibilities included: Leading media initiatives throughout North America, targeting top business, technology and retail publications. Strategies include pitch and story development, media tours and events, the production of original content, and media relations. Secured coverage in Lifehacker, Esquire, BC Business, The Vancouver Sun, Bloomberg TV, Time Out, BuzzFeed, USA Today, The LA Times, Details, Business Insider, Mashable, The National Post, Businessweek and more.Managing influencer marketing program - identifying top fashion and style bloggers, seeding with product, and securing follow up coverage and partnerships.Producing VIP events for 75-150 media, influencers and high-value customers in key markets for Indochino's Traveling Tailor. Event management including guest list generation, asset creation, invitation process and management, event logistics (catering, photography, partnerships, sponsorship, staffing), hosting and follow-up. Events produced in Seattle, Vancouver, Orlando, San Francisco, New York, Chicago and Toronto.Creating media and marketing assets including the Traveling Tailor video - identifying and hiring partners, scripting and approving shot-lists, overseeing production and approval process.About Indochino: Indochino is changing the way men get dressed. Frustrated by experiences of ill-fitting suits and stores that treated them like second-class citizens, Indochino's founders used technology to make custom clothing accessible. Today, men anywhere can go through a simple online process and personalize a suit that will be made to their measurements. The pop-up stores are designed to create a comfortable and inviting shopping experience personalizing men’s custom clothing to their individual lifestyle and needs, while complementing the online experience.

Partnered with the SVP Marketing to drive inbound leads within a Fortune 500 targeting market. Approach included leading with thought leadership backed by strong client and corporate PR and a premium brand experience.Joined Blast Radius in 2010 as a marketing generalist and rose to a global communications role and subsequent director of marketing role. Public relations programs included communications strategy; management of 4 international PR agencies and a network of writers and support staff; writing and distribution of press releases and other press materials; media relations including pitches and nurturing programs; management of briefings and interviews, and corporate awards programs. This resulted in over 20 million annual impressions in targeted industry publications including the New York Times, Mashable, Marketing Magazine and more.Additional responsibilities included management of brand platforms (rebuilding corporate website and creating assets such as agency reel and corporate presentations), event management, analyst relations, corporate communications, content strategy and social media.

Responsible for supporting partner program - soliciting participation, managing relationships and executing marketing campaigns with dozens of hotel and activity partners in Metro Vancouver.Marketing initiatives included: multi-channel advertising campaigns (print, TV, radio, outdoor) and digital marketing activities (primarily email and online advertising.) Additional areas of responsibility lay in producing content for social media channels, writing and distributing 5 consumer newsletters monthly, and managing CRM initiatives.

Copywriting for 11 niche websites, managing extensive PR program, creating and managing email campaigns, as well as strategy support for product development and branding.