Roxana Baciu, Mba

Roxana Baciu, Mba Email and Phone Number

Shopper & Consumer Insights | Marketing @ Good Days Therapy
Roxana Baciu, Mba's Location
Bucharest, Bucharest, Romania, Romania
Roxana Baciu, Mba's Contact Details

Roxana Baciu, Mba work email

Roxana Baciu, Mba personal email

About Roxana Baciu, Mba

Experienced professional with solid background in market research, retail audit, customer & shopper insights in retail, FMCG, IT&C, banking / finance, medical, insurance. B2B marketing & communication, business development, key account management, publishing. Proven record of growing teams and businesses.

Roxana Baciu, Mba's Current Company Details
Good Days Therapy

Good Days Therapy

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Shopper & Consumer Insights | Marketing
Roxana Baciu, Mba Work Experience Details
  • Good Days Therapy
    Brand Manager Vitavea Sante
    Good Days Therapy Jan 2024 - Present
    Bucharest, Romania
    www.vitavea.roVitavea Sante is the leading brand of Havea Group, European leader in the natural healthcare industry.
  • Mednet Marketing Research Center
    Executive Director
    Mednet Marketing Research Center Jan 2020 - Dec 2023
    Bucharest, Romania
    Act as consultant for clients' marketing & research departments as to translate business objectives into research objectives, make actionable recommendations to maximize research investments and ROI.
  • Gfk
    Market Insights & Retail Manager
    Gfk Jul 2018 - Dec 2019
    Bucharest
    Responsibilities for the local team development, business & clients development and P&L; Clients' facing role: directly responsible for yearly contract negotiations, supervise regular and on demand reports development and presentations, manage daily relationships; enroll new clients, cooperate with global accounts to broaden the international client base with the local footprint; Operational responsibilities: liaison with the local and international data processing departments to improve data… Show more Responsibilities for the local team development, business & clients development and P&L; Clients' facing role: directly responsible for yearly contract negotiations, supervise regular and on demand reports development and presentations, manage daily relationships; enroll new clients, cooperate with global accounts to broaden the international client base with the local footprint; Operational responsibilities: liaison with the local and international data processing departments to improve data quality and ensure timely and accurate data delivery; Liaison with global and regional functions to adapt and implement global and regional initiatives, new research products and services Show less
  • Retailzoom, Market Research Agency
    General Manager
    Retailzoom, Market Research Agency Jul 2014 - Jun 2018
    Bucharest
    Services and business development: identify new clients and business opportunities, develop current services, expand services portfolio; Supervise client service & data processing departments operations; Permanent improvement of processes and operations; P&L, balance sheet and cash flow reporting; Yearly budgeting; HR: recruitment, induction, training, team development & well-being; Represent the company in relation to external stakeholders: public and private institutions, media; Active… Show more Services and business development: identify new clients and business opportunities, develop current services, expand services portfolio; Supervise client service & data processing departments operations; Permanent improvement of processes and operations; P&L, balance sheet and cash flow reporting; Yearly budgeting; HR: recruitment, induction, training, team development & well-being; Represent the company in relation to external stakeholders: public and private institutions, media; Active participant & speaker to industry events;www.retailzoom.net Show less
  • Pangram, Member Of Grupo Colussi
    National Key Account & Business Development Manager
    Pangram, Member Of Grupo Colussi Jan 2013 - Mar 2014
    Bucharest
    Overall responsible for modern trade (MT) channel performance (> 60% of company turnover); Yearly budgets for MT channel; Responsible for clients’ profitability objectives and duly payments; Manage the company’s product portfolio in MT by analyzing SKU performances and propose portfolio optimization accordingly; Negotiate and supervise annual contracts with modern trade chains; Elaborate and implement yearly promo plans and supervise their in-store roll-out; Sales analyses and forecast… Show more Overall responsible for modern trade (MT) channel performance (> 60% of company turnover); Yearly budgets for MT channel; Responsible for clients’ profitability objectives and duly payments; Manage the company’s product portfolio in MT by analyzing SKU performances and propose portfolio optimization accordingly; Negotiate and supervise annual contracts with modern trade chains; Elaborate and implement yearly promo plans and supervise their in-store roll-out; Sales analyses and forecast volumes at SKU and client level; Implement, monitor and adapt in-store execution; Identify growth opportunities in new or existing categories; Manage a team of nine Key Account Representatives: set targets and objectives, follow their achievement; Supervise cooperation with merchandising services provider; Follow chains weekly orders and manage relation with DCs; Monitor competition. Show less
  • Retailplus Joint Venture With The Nielsen Company
    Business Development Manager
    Retailplus Joint Venture With The Nielsen Company Jan 2012 - Dec 2012
    Bucharest
    Brand and sales development for multinational company specialized in auditing market execution of FMCG brands at the point of sale. Retailplus provides a technology based audit system – Retail Track - to measure brands activities in-store.Develop a strong portfolio of clients for company’s services in POS execution audit in Romania, Bulgaria, Serbia, Croatia, Bosnia-Herzegovina; Prepare customized projects according to client’s portfolio and distribution structure; Supervise inception and… Show more Brand and sales development for multinational company specialized in auditing market execution of FMCG brands at the point of sale. Retailplus provides a technology based audit system – Retail Track - to measure brands activities in-store.Develop a strong portfolio of clients for company’s services in POS execution audit in Romania, Bulgaria, Serbia, Croatia, Bosnia-Herzegovina; Prepare customized projects according to client’s portfolio and distribution structure; Supervise inception and roll-out of audit projects before handing over to client service; Prepare regular presentations for client’s management boards, based on audit results; Promote R+ services as speaker at retail and FMCG conferences and trade shows, organize meetings to promote R+ offers, contribute to FMCG magazines in SE countries with articles and case studies; Show less
  • Nielsen Romania
    Marketing & Communication Manager
    Nielsen Romania 2010 - 2011
    Manage communication and prepare regular reports and trade presentations for various internal and external stakeholders; Ensure clients transition, following Nielsen acquisition of main competitor; Act as liaison with RetailPlus – a new JV with Nielsen: handle communication between companies, set up business meetings to present RetailPlus and its services to Nielsen clients; Monitor and analyze competition activity; Cover communication with mass-media; Prepare regular media coverage reports and… Show more Manage communication and prepare regular reports and trade presentations for various internal and external stakeholders; Ensure clients transition, following Nielsen acquisition of main competitor; Act as liaison with RetailPlus – a new JV with Nielsen: handle communication between companies, set up business meetings to present RetailPlus and its services to Nielsen clients; Monitor and analyze competition activity; Cover communication with mass-media; Prepare regular media coverage reports and trade presentations; Represent the company at conferences, industry meetings, events; Contribute regularly to specialized media with comments on FMCG markets dynamics; Facilitate communication between departments and functions; Support overall activity of the company with the aim to increase revenue; Show less
  • Cmg Romania
    Editor In Chief, Magazinul Progresiv
    Cmg Romania Dec 1999 - Oct 2010
    Bucharest
    Editor in Chief of the leading retail & FMCG magazine in Romania. Developed Progressive Magazine as the most trustful publication in the retail and FMCG industry in Romania. Build the most successful industry conferences as www.conferintaprogresiv.ro and www.trt.ro.Nurture a strong network of contacts and relationships in the retail, FMCG and market research companies in Romania and abroad.
  • A&C International
    Editor Maxcad
    A&C International 1998 - 1999
    Develop a magazine for promoting AutoCAD solutions.
  • Mediafax
    Editor
    Mediafax 1994 - 1998

Roxana Baciu, Mba Skills

B2b Fmcg Market Research New Business Development Retail Customer Insight Marketing Research Key Account Management Business Planning Marketing Sales Management Brand Management Public Relations Market Analysis Strategy Trade Marketing Online Advertising Competitive Analysis Negotiation Team Management Forecasting Marketing Strategy Sales Operations Market Planning Marketing Management Business Strategy Business Development Strategic Planning Advertising Product Development Marketing Communications Key Account Development Brand Development Segmentation Product Marketing Pricing P&l Management Shopper Marketing Management Brand Equity International Business Pricing Strategy Business To Business Fast Moving Consumer Goods Organizational Effectiveness

Roxana Baciu, Mba Education Details

  • Conservatoire National Des Arts Et Métiers, Paris
    Conservatoire National Des Arts Et Métiers, Paris
    Master Of Business Administration - Mba
  • Faculty Of Journalism And Communication Sciences
    Faculty Of Journalism And Communication Sciences
    Mass-Media, Public Relations

Frequently Asked Questions about Roxana Baciu, Mba

What company does Roxana Baciu, Mba work for?

Roxana Baciu, Mba works for Good Days Therapy

What is Roxana Baciu, Mba's role at the current company?

Roxana Baciu, Mba's current role is Shopper & Consumer Insights | Marketing.

What is Roxana Baciu, Mba's email address?

Roxana Baciu, Mba's email address is ro****@****hoo.com

What schools did Roxana Baciu, Mba attend?

Roxana Baciu, Mba attended Conservatoire National Des Arts Et Métiers, Paris, Faculty Of Journalism And Communication Sciences.

What are some of Roxana Baciu, Mba's interests?

Roxana Baciu, Mba has interest in Public Relations, Retail And Fmcg, Trade Marketing, Market Research Publishing, Market Research, Events Organization, Market Researchpublishing, Publishing.

What skills is Roxana Baciu, Mba known for?

Roxana Baciu, Mba has skills like B2b, Fmcg, Market Research, New Business Development, Retail, Customer Insight, Marketing Research, Key Account Management, Business Planning, Marketing, Sales Management, Brand Management.

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