Roxana Campos Email and Phone Number

Coordinating Nokia’s awareness and thought leadership marketing campaign efforts for IP routing, IP network automation and IP network security portfolio of products and solutions- Delivering communication plans for the portfolio and main technology topics, executing content plan around our marketing program’s key topics.- Ensuring positioning and messaging is targeted and optimized for target audiences - Driving program execution across an extended team: Communications and Social Media, Web, Events, Analytics and external agencies

Client: T-Mobile Enhancing internal and external communications in the Technology department by updating Standard Operating Procedures and customer impact messages directed to different levels of the organization during major incidents.

Led team that increased commercial leads in more than 20% for PwC Advisory and its 13 lines of service through CRM and events:- Supported the development and implementation of digital marketing strategy (SEO, SEM, social media and e-mail marketing) and commercial digital publication calendar for each sub-line of service, including digital advertising.- Created content for digital marketing campaigns, website, newsletters and e-mail marketing.- Planned, coordinated and executed various events for the different sub-lines to create market awareness of their services resulting in +220 commercial leads from premium customers.- Managed public relationships with national and international chambers of commerce such as the American Chamber of Commerce (AMCHAM), Bogota and Barranquilla Chambers of Commerce amongst others to expand brand awareness.

Led commercial strategy to increase awareness and sales of customer’s subscriptions to the association. Increased revenue for APD by more than 30%.- Created 40 monthly customer leads and surpassed my yearly sales quota in less than 5 months.- Coordinated the digital marketing strategy (SEO, SEM, social media and e-mail marketing), including digital advertisement and content creation. increasing social media growth: LinkedIn community 120%, Facebook 90% and Twitter 50%. - Planned and executed the implementation of academic programs alongside business schools and Universities to train 31 senior executives in soft skills.

Managed the Food Preservation category sales budget by implementing a commercial strategy for 30+ products in the distribution and retail channels, that included sourcing and procurement, pricing, product launches and creating marketing material for each product. Increased sales by 30% in volume and 17% in value at the end of 2016 compared to the previous year.- Met the sales budget of the refrigeration and freezers product portfolio in Colombia by selling $1,600,000 per month.- Coordinated commercial strategies and deliver key business metrics for distribution channels, positioning 4 freezer references amongst most sold in Colombia according to GfK.

Researched and approached market prospects to expand the group´s presence in Latin America as a growth opportunity for their franchise department, whose core business is being INDITEX’s exclusive franchisee in Central America. Developed business plans to lead the company’s expansion through franchising or corner concessions for their department stores and presented them to the Regional Franchise Department Director. Four new brands were added to the department store´s portfolio: Vero Moda, Only, Do it! And Zippy.- Established business contacts with over 20 international brands to create business opportunities for the holding in the form of franchising or department store suppliers and negotiating commercial terms and pricing.- Performed market prospects and 10 financial models to present to Senior Management for the evaluation of franchise acquisitions in Colombia, Panama and Peru.

Provided the Ministry with a market analysis of the Food/Beverages and Apparel sectors for trade promotion on a global and local scale and decision making for these strategic economic sectors.- 2 Market studies for the Apparel sector, 10 country and product profiles per year.- Communicating change in international trade regulations and trade opportunities for El Salvador through 8 publications on the Ministry´s website and 4 trade conferences.