Roxana Florea Email & Phone Number

Bucharest, Bucharest, Romania

Develop and implement comprehensive brand strategies aligned with overall business goals on the local market following the brand’s guidelines. Currently I am the Brand Manager for Helena Rubinstein( Loreal’s Ultra-Premium Skin Care brand) and multiple masstige and mass fragrances from Tailored Perfumes, INCC, Lalique Beauty.Define brand positioning and.

Bucureşti, România

Bucureşti, România

• Trade Marketing and Brand Management activitiesIn complete charge of supervising all steps necessary for production and supplying of Trade materials (inserts, FSU, BS I-Bar, DM-shelving system, Hotspots, temporary.
• Understand clients needs and promo calendar, the allocated space and period, and other specific metrics in order to produce the adequate POSM; Closely collaborate with CEE team in order to approve materials respecting.

Bucharest, Romania

Bucharest, Romania

• As a marketing analyst, I was in charge with delivering internal (on request, daily, weekly, and quarterly) analysis on Avon categories performance for planning purposes to support the business growth. I have provided.
• As a research coordinator, I was in charge with collecting data on competitors, consumers, and marketplace, consolidating the findings into presentations and reports. Specific activities meant: monitor and report main.
• I also coordinated all research projects from the beginning(pitch, price negotiation, contract signing) until the end(created research summaries and deliver/presented main insights and recommendations to management)

Bucharest, Romania

• Provided periodic analysis and reports on the customer retention process, measure the retention rate and total disconnections for the main products: Voice, TV and Internet. I was also responsible for television product.
• Gathered information about customer profile from the field and from the Research Department in order to provide accurate feedback to the Product Division, developed new reports and presentations based on existing.
• Worked with Collection Division to resolve various problems, improve operations and provide exceptional customer service.
• Monitored social media and online sources for industry trends.
• Managed very large databases for easy access.

• Daily, weekly and monthly reports regarding volumes, prices, comparisons of budgeted products, bag/bulk rate regarding market prices, on request graphs and maps;
• Customer segmentation, gathering information for prospects with the help of sales people;
• Quarterly price analyses based on regions/segments/cement types;
• Annual Marketing Plan, analysis regarding profitability/geography based and segment based attractiveness;
• Periodically reports and commercial analyses, forecast and target;
• Performing on request market analyses based on information provided by the sales team or market studies;

Master'S Degree, Marketing Strategies

Bachelor'S Degree, Marketing Policies

Computer Science