Roxana Hernandez Email and Phone Number

Designed and executed global social media strategy acrossFacebook, InstagramDeveloped voice and social presence for “It’s a Jane” braceletsthrough engagement with followers and customersRaised followers by 57.2%, profile visits by %710, impressions by26%Continuously create robust creative content on shooting days tosave time on manual work each week, editing remotelySchedule up to two weeks of content and deploy social media plan on a weekly basis

Successfully trained department/superiors to work remotely from homeDevelop creative merchandise and business strategies for retail, fashion and related industries, advising clients on big-picture consumer shifts, color and trends, sourcing, fashion direction and merchandising concepts across all classifications and price rangesfor women’s Better, Bridge, Contemporary, Young Contemporary, Moderate and Junior Dresses

Point of contact for international (Latin) clients, responsible for their affiliate activities across mulitple accounts in several markets Coordinate, support and guide buyers to ensure market and open to buy targets are metUnderstand business objectives in order to execute their strategy Focus on business needs in order to present the right solutionDrive communication and share trend and market knowledgeVerbal and written translation from English to Spanish and Spanish to… Show more Point of contact for international (Latin) clients, responsible for their affiliate activities across mulitple accounts in several markets Coordinate, support and guide buyers to ensure market and open to buy targets are metUnderstand business objectives in order to execute their strategy Focus on business needs in order to present the right solutionDrive communication and share trend and market knowledgeVerbal and written translation from English to Spanish and Spanish to English Show less

Instruct parent-Child classes for toddlers aged between 4 months and 3 years, developmental gymnastics for pre-K children aged between 3 years and 5 years.

Promoted to Associate

Oversaw the production of samples, efficiently analyzing tech-packs, PP/TOP samples met requirements and set deadlines. Handled all purchase orders; providing product, promotion and pricing information, white space opportunities as well as planned assortments and forecasts with Sales Manager. Developed and managed production schedule by determining clients inventory fulfillment needs and advising over-seas factories. Overall responsibility of all social media platforms.

Set up showrooms and ensure all pieces are laid out for fittingsAssist with the set-up of story and color boardsSource and cut fabrics under the direction of the head designerStore and file patterns and artworkAssist with costing and spec sheetsCheck Purchase orders and Measure Pre-Production and Top of Production SamplesKeep Vertex Data UpdatedEmail Vendors about order deadlinesPhotograph samples and clean up images for a line sheetsHelped with Entertainment… Show more Set up showrooms and ensure all pieces are laid out for fittingsAssist with the set-up of story and color boardsSource and cut fabrics under the direction of the head designerStore and file patterns and artworkAssist with costing and spec sheetsCheck Purchase orders and Measure Pre-Production and Top of Production SamplesKeep Vertex Data UpdatedEmail Vendors about order deadlinesPhotograph samples and clean up images for a line sheetsHelped with Entertainment for Collection XIIX Gives Back Charity Event Committee Show less

Public Relations:Served as main information source for all media contacts requesting data and insights. Worked closely with the marketing to develop creative and integrated programs to support product introduction and services offerings. Established processes to generate steady volume of pressSocial Media:Ensured a superior quality of communication and project delivery is provided at all times. Coordinated the planning of social media campaigns, ensuring customer acquisition and… Show more Public Relations:Served as main information source for all media contacts requesting data and insights. Worked closely with the marketing to develop creative and integrated programs to support product introduction and services offerings. Established processes to generate steady volume of pressSocial Media:Ensured a superior quality of communication and project delivery is provided at all times. Coordinated the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolio. Monitor and implemented innovative social media trends. Show less

Experience writing topics in fashion, NYC nightlife, and NYC lifestyle with consistency in content qualityCompletion of articles on time with deadlinesEdit stories for grammatical correctness for other writersWrites feature stories on celebrities, events, controversial topics, photo galleriesCovers New York City’s social sceneWrites fashion stories: style file, fashion files, technology files, Fashion/relationship how to’s and tipsSearches the web for related information… Show more Experience writing topics in fashion, NYC nightlife, and NYC lifestyle with consistency in content qualityCompletion of articles on time with deadlinesEdit stories for grammatical correctness for other writersWrites feature stories on celebrities, events, controversial topics, photo galleriesCovers New York City’s social sceneWrites fashion stories: style file, fashion files, technology files, Fashion/relationship how to’s and tipsSearches the web for related information and dataSearches for the keywords useful to achieve excellent “search engine optimization” of websiteTag photos and articles Show less

Assist multiple publicists with various beauty and fashion projectsPrep press releases and pitch lettersArrange product send-out requests for Editor’s reviewPrepare product packages properly using FedEx and UPS web-based mailing systemsResearch client competitors, gathering press and media releases about most current activitiesVerify client’s product placement in magazines, save placement files for client reviewAssist with event organization and set up including managing… Show more Assist multiple publicists with various beauty and fashion projectsPrep press releases and pitch lettersArrange product send-out requests for Editor’s reviewPrepare product packages properly using FedEx and UPS web-based mailing systemsResearch client competitors, gathering press and media releases about most current activitiesVerify client’s product placement in magazines, save placement files for client reviewAssist with event organization and set up including managing guest list Show less

Prepare marketing and sales team client contact listsApply cordial and professional phone etiquette to speak to event attendees, delegates and sponsorship contactsExercise effective verbal communication skills to obtain and verify correct contact informationUtilize tact and excellent customer service skills to inform clients of events for which they will receive informationUpdate the “Sky” data system with confirmed client contact information to generate mailing listsPerform… Show more Prepare marketing and sales team client contact listsApply cordial and professional phone etiquette to speak to event attendees, delegates and sponsorship contactsExercise effective verbal communication skills to obtain and verify correct contact informationUtilize tact and excellent customer service skills to inform clients of events for which they will receive informationUpdate the “Sky” data system with confirmed client contact information to generate mailing listsPerform reception duties as needed, including call transfer, email and office mail distributionGreet and meet visitors, screen visitors and callers Show less