Roxana Iulia Oprea Email & Phone Number

Bucharest, Bucharest, Ro

Bucharest, Romania

Bucharest Metropolitan Area

• Professional Leadership and Development• Strategic Innovation Management• Strategic Brand Direction• Portfolio Ownership and Growth Strategies:• Innovative Core, Packaging, and Pricing Strategies• Price Positioning and Monitoring• Purpose-Driven Brand Content CreationMain Highlight: Transforming a brand from challenger to market leader in less than 10 months

Bucureşti, România

• Successfully managed over 300 products across 9 categories within the Cris-Tim products and Ready Meals portfolio.• Developed annual brand plans & aligned strategies with brand purpose and business objectives.• Conducted data analysis using tools such as Qlick (actual vs. plan: volume/value sales, profit) and Nielsen Retail Audit (market share, distribution, price, competition) to identify gaps and propose actionable solutions.• Conducted in-depth consumer behavior research, monitored market trends, and assessed brand fit and competitor activity.• Led category management efforts, overseeing product lifecycle management, new product development (NPD), and rebranding initiatives from ideation to market launch.• Managed marketing budgets and ensured efficient allocation of resources.• Planned and executed fully integrated brand communication campaigns across ATL, BTL, digital projects, and event activations.• Managed sponsorships and corporate social responsibility programs.• Measured and reported campaign performance, assessed KPIs, and calculated ROI.• Actively participated in cross-departmental initiatives, including product adjustments, new launches, pricing strategy, monthly forecasting, and stock monitoring.• Collaborated with suppliers and external agencies for special projects in social media, public relations, and creative development.• Continuously sought innovative approaches to challenge industry conventions, disrupt the advertising space, explore new formats and channels, inspire consumers, and build brand preference and advocacy.Main highlight: level up the brand into top 3 players, taking the leadership on value and being very close also in volume

Bucharest, Romania

As a Jr. Regional Brand Manager, my past activities in Eastern European markets, including Romania, Ukraine, Moldova, Bulgaria, Czech Republic, and Slovenia, were marked by the following accomplishments:• Successfully translated overarching brand strategies into precise brand plans, positioning, and go-to-market strategies.• Proactively identified untapped consumer territories and executed responsive strategies based on market analyses, trends, and consumer insights.• Innovatively enhanced the performance of the product portfolio through product innovations and streamlined project management.• Vigilantly monitored market dynamics and the competitive landscape.• Effectively coordinated end-to-end New Product Development (NPD) projects, ensuring on-time delivery and minimal write-offs.• Led marketing campaigns and consumer engagement initiatives, aligning them with business objectives.• Measured and reported campaign performance against predefined goals.• Collaborated with creative agencies to develop engaging concepts for sponsored events.• Managed budgets and recommended long-term growth programs.• Acted as a brand guardian, ensuring cross-functional alignment.• Led cross-country projects, optimizing products and campaigns according to consumer needs.These past activities as a Jr. Regional Brand Manager reflect my dedication to strategic thinking, cross-functional collaboration, and precise execution, contributing to the success of brands in Eastern European markets.

Bucharest, Romania

• One year fast-track management program on which I was taking different assignments, during various departments: Brand, Trade, Research & Planning. This experience was also accompanied with leadership courses toking place at BAT Global Graduate Academy in London, UK

România

Bucuresti

București, România

Bachelor'S Degree, Advertising

Advertising

Master'S Degree, Management & Business Communication