Roxana Lissa is a Principal at Blue PR. She possess expertise in integrated communications, social media, brand development, media relations, event planning and 18 more skills. Colleagues describe her as "Roxana Lissa is the entrepreneurial executive who you want in your team. She’s solutions oriented, drives long-term vision but doesn’t shy away from the challenge at hand, and brings the elevated critical thinking that is a step ahead of the game. A pioneer of Multicultural PR & Marketing, Roxana effortlessly navigates data and insights while developing white space. She’s an admired leader and mentor to many in our industry, including me, and her impact through the years is unmeasurable. " and "Roxana is a visionary leader who strategically places people in team roles to maximize results for clients and projects. She has a gift for connecting the right people with the right talents and skills to produce extraordinary results. She is extremely loyal to her team and to each project. She is a kind, empathetic leader friend who rolls up her sleeves and helps her team from the beginning of the project, through its ups and downs, and in the end to produce great results. She is a trailblazer in her own right, having started her own company at a young age and building it to become a leading Latina-owned PR firm. She is a role model who inspires many women, especially Latinas to dream big. It's an honor to work with her and to call her my friend."