Roxana Rodriguez Email and Phone Number
Roxana Rodriguez work email
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Roxana Rodriguez personal email
I am a dynamic and talented marketing professional with a deep background in global markets and an extensive track record of success targeting marketing strategies, assets, and campaigns to maximize brand awareness and engagement in highly competitive markets. In every role I have taken on throughout my career, I have proven that I am adept at partnering with leaders across all areas and levels to foster synergy, enhance brand marketing capabilities, and build unified strategies to achieve strategic growth. I am an exceptional problem solver who is able to leverage a wealth of insights in marketing best practices to develop organizational brand guidelines and solutions to overcome marketing challenges of all complexities. As a leader, I excel at building and optimizing the performance of creative teams. I am always focused on creating cultures that promote innovation, professional development, and collaboration as key to achieving excellence.A selection of core strengths I bring to the table includes:Marketing ManagementB2B, B2C & B2B2C Marketing Strategic Planning & AnalysisCompetitive IntelligenceMarket SegmentationOmnichannel Marketing Digital & Social Media MarketingMarketing & Advertising CampaignsBrand ManagementProject ManagementBudgeting & Cost ControlContinuous Improvement Team Building & Leadership Staff Training & DevelopmentPerformance ManagementCross-Functional CollaborationStrategic PartnershipsCreative Problem Solving
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Creative Marketing Project ManagerGeorgia-Pacific Llc Jun 2024 - PresentAtlanta, Georgia, United StatesManage retail projects from inception to final delivery of creative assets, developing and maintaining timelines, and proactively guiding projects through the workflow system to ensure on-time delivery. Oversee internal and external processes, ensuring effective resource allocation and managing client relationships.• Serve as the primary point of contact for project intake, management, resource allocation, and planning for multichannel programs for Georgia-Pacific's brands, including Dixie, Angel Soft, Brawny, Quilted Northern, Vanity Fair, Sparkle, and Aria. Focus on audience acquisition and engagement.• Work directly with the Creative Design and Consumer Experience teams to elevate strategies and enhance the effectiveness of marketing communications. Manage day-to-day operations of various projects across digital marketing, packaging, in-store promotions, video/photography production, e-commerce, and adaptive content.• Collaborate with the Director of Operations and Creative Leads to establish project schedules and timelines, improve in-house agency processes following business integration, and ensure adherence to project scope, timelines, and budgets. Guarantee timely delivery of creative assets, optimizing team resourcing, utilization rates, and bandwidth to enhance project efficiency -
Digital Marketing Project ManagerInspire Jan 2024 - Jun 2024Atlanta, Georgia, United StatesManaged Maverick Studios' Digital Marketing Project Team consisting of two Digital Marketing Specialists, by overseeing internal and external processes, ensuring effective resource allocation and managing client relationships.• Spearheaded comprehensive multichannel digital programs for Inspire's legendary brands inclusive of Sonic, Buffalo Wild Wings, Arby’s, Baskin Robins, and Jimmy John’s, focusing on audience acquisition and engagement.• Managed digital project workflow from design through delivery, working directly with the Creative Design Team to elevate strategies and improve effectiveness of marketing communications .• Lead Digital Marketing Specialists, managing workflow from project inception to completion, overseeing and prioritizing project workflow from scoping to final execution, conducting regular team status meetings. -
International Partner Marketing ManagerStarz Aug 2021 - Nov 2023Santa Monica, California, United StatesCreative leader focused on delivering and driving high-value marketing strategies and communications aligning all content marketing, merchandising, and brand efforts for marketing partners reaching B2B, B2C, and B2B2C audiences. ● Partner cross-functionally with Product, Sales, Content, Public Relations, and other team leaders to drive marketing innovation and create unique co-marketing campaigns. ● Work hand-in-hand with other creative teams to design powerful marketing assets, such as social media content and engaging emails, among others ensuring the success of campaigns. ● Instill a continuous improvement-mindset, regularly analyzing markets and reviewing partner marketing performance to make insight-driven changes that increase effectiveness and drive growth. ● Spearhead all phases of sponsored marketing events, from initial concept development to post- event analysis, ensuring all aspects align with brand guidelines. ● Strategic marketing plans, for service and content launch and sponsored events. -
Marketing Manager – Starz International Partnerships | LatamStarz Aug 2021 - Sep 2022Santa Monica, California, United StatesContracted initially as a contractor with STARZ to build and manage key marketing partnerships/programs with top SVOD distributors, increasing the organization’s presence in Mexico, Brazil, Argentina, Colombia, Chile, and other lucrative LATAM markets. ● Onboarded/launched multiple new partners, while providing training and coaching on marketing tools, resources, and best practices. ● Relied on as a strategic partner to the Executive Director, hosting team planning sessions and assisting with establishing marketing objectives for each LATAM market. ● Designed/implemented effective workflows and tools (Marketing Templates, Trackers, Assets). ● Planned and launched Call Center Education Programs. ● Established sales incentive activations in a partner’s call center, leveraging price promotion and launch of a tentpole title.
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Marketing Specialist / Business ConsultantKudos Print Media Mar 2021 - Sep 2021Metro Atlanta GeorgiaShort-term consulting role analyzing organizational processes and introducing changes to increase effectiveness, efficiency, and customer satisfaction.● Proposed ways to streamline processes and created new forms for Accounting, Design, and other departments.● Project managed the new process rollout for Accounting and related training programs.● Collaborated with designers to conceptualize/incorporate a new logo on all products, while being integrally involved in rolling out the new brand.● Developed/implemented a new enterprise CRM platform for the Sales and Marketing teams, as well as a new company website.
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Marketing Coordinator - Cnn | Warner MediaCnn Apr 2013 - May 2021Atlanta, Georgia, United StatesCNN NewsAccountable for pan-regional CNN en Español and CNN International marketing initiatives, under the direction of the networks’ communications head, coordinating such activities as collateral production, premium production and logistical support for events.● Support and advisory for the Marketing teams on the Latin American Region, branding, sponsorship, barter agreements, graphic material, and general marketing efforts for CNN.● Maintains updated program schedules, descriptions and network imagery.● Coordinate the management of the barter media plan both for CNNE and CNNI, which includes publications of printed ads in publications in the region and seminars in Latin America.● Fulfillment of internal controls and execution of the barter deals, negotiated in conjunction with the Latin American marketing heads of CNNE and CNNI, including logistics.Warner Media LATAMMonitoring traffic, coordinating between departments, resolving day-to-day administrative problems including the network’s direction for the content and updates of the internal site for Warner Media. ● Support and advisory for the Marketing teams on the Latin American Region, branding, sponsorship, barter agreements, graphic material, and general marketing efforts for Warner Media brands i.e Cartoon Network, TNT, HBO, Turner Broadcasting System, and others -
Account ManagerIdea Sign And Advertisement 2011 - 2013Atlanta, Georgia, United StatesAccountable for production process: estimate, negotiation, graphic proposal, production super- vising, collection. Track new and existing customers.● Product Service, Sales liaison between the client and the creative team to ensure the client's needs and goals are being met on every project.
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Marketing ManagerNicolukas S.A May 2008 - Mar 2009Bogotá, Colombia.Development implementation and monitoring of marketing plans for the company including corporate image, point of sale activities and internal and external advertising material.● Supervision of execution of daily activities. Weekly monitoring reports earnings for point of sale (by product, category). General direction of the marketing department and the organization in conjunction with other managements for additional monitoring of overall business objectives.
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Account ExecutiveSsa Publicidad Colombia Jan 2007 - May 2008Bogotá, Colombia.Presentation and monitoring advertising campaigns including media placement, distributions, contract negotiation.● Advertising Agency Relationship Management. Managing day-to-day affairs and ensuring customer satisfaction.● Maintain the relationship between the agency and the client. Be the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. ● Managed pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.
Roxana Rodriguez Education Details
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Bachelor
Frequently Asked Questions about Roxana Rodriguez
What company does Roxana Rodriguez work for?
Roxana Rodriguez works for Georgia-Pacific Llc
What is Roxana Rodriguez's role at the current company?
Roxana Rodriguez's current role is Marketing Leader | Brand Strategist | Bilingual Spanish / English | Communications | Advertising and Marketing | Project Management.
What is Roxana Rodriguez's email address?
Roxana Rodriguez's email address is ro****@****arz.com
What schools did Roxana Rodriguez attend?
Roxana Rodriguez attended Pontificia Universidad Javeriana.
Who are Roxana Rodriguez's colleagues?
Roxana Rodriguez's colleagues are Les Jameson, Mark Wilson, Maurice E Shirley Ii, Bob Freeman, Dexter C., Carol Clardy, Judith Riley.
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