Roxana Rodriguez Email & Phone Number

Atlanta, Georgia, United States

Manage retail projects from inception to final delivery of creative assets, developing and maintaining timelines, and proactively guiding projects through the workflow system to ensure on-time delivery. Oversee internal and external processes, ensuring effective resource allocation and managing client relationships.• Serve as the primary point of contact for project intake, management, resource allocation, and planning for multichannel programs for Georgia-Pacific's brands, including Dixie, Angel Soft, Brawny, Quilted Northern, Vanity Fair, Sparkle, and Aria. Focus on audience acquisition and engagement.• Work directly with the Creative Design and Consumer Experience teams to elevate strategies and enhance the effectiveness of marketing communications. Manage day-to-day operations of various projects across digital marketing, packaging, in-store promotions, video/photography production, e-commerce, and adaptive content.• Collaborate with the Director of Operations and Creative Leads to establish project schedules and timelines, improve in-house agency processes following business integration, and ensure adherence to project scope, timelines, and budgets. Guarantee timely delivery of creative assets, optimizing team resourcing, utilization rates, and bandwidth to enhance project efficiency

Atlanta, Georgia, United States

Managed Maverick Studios' Digital Marketing Project Team consisting of two Digital Marketing Specialists, by overseeing internal and external processes, ensuring effective resource allocation and managing client relationships.• Spearheaded comprehensive multichannel digital programs for Inspire's legendary brands inclusive of Sonic, Buffalo Wild Wings, Arby’s, Baskin Robins, and Jimmy John’s, focusing on audience acquisition and engagement.• Managed digital project workflow from design through delivery, working directly with the Creative Design Team to elevate strategies and improve effectiveness of marketing communications .• Lead Digital Marketing Specialists, managing workflow from project inception to completion, overseeing and prioritizing project workflow from scoping to final execution, conducting regular team status meetings.

Santa Monica, California, United States

Creative leader focused on delivering and driving high-value marketing strategies and communications aligning all content marketing, merchandising, and brand efforts for marketing partners reaching B2B, B2C, and B2B2C audiences. ● Partner cross-functionally with Product, Sales, Content, Public Relations, and other team leaders to drive marketing innovation and create unique co-marketing campaigns. ● Work hand-in-hand with other creative teams to design powerful marketing assets, such as social media content and engaging emails, among others ensuring the success of campaigns. ● Instill a continuous improvement-mindset, regularly analyzing markets and reviewing partner marketing performance to make insight-driven changes that increase effectiveness and drive growth. ● Spearhead all phases of sponsored marketing events, from initial concept development to post- event analysis, ensuring all aspects align with brand guidelines. ● Strategic marketing plans, for service and content launch and sponsored events.

Santa Monica, California, United States

Contracted initially as a contractor with STARZ to build and manage key marketing partnerships/programs with top SVOD distributors, increasing the organization’s presence in Mexico, Brazil, Argentina, Colombia, Chile, and other lucrative LATAM markets. ● Onboarded/launched multiple new partners, while providing training and coaching on marketing tools, resources, and best practices. ● Relied on as a strategic partner to the Executive Director, hosting team planning sessions and assisting with establishing marketing objectives for each LATAM market. ● Designed/implemented effective workflows and tools (Marketing Templates, Trackers, Assets). ● Planned and launched Call Center Education Programs. ● Established sales incentive activations in a partner’s call center, leveraging price promotion and launch of a tentpole title.

Metro Atlanta Georgia

Short-term consulting role analyzing organizational processes and introducing changes to increase effectiveness, efficiency, and customer satisfaction.● Proposed ways to streamline processes and created new forms for Accounting, Design, and other departments.● Project managed the new process rollout for Accounting and related training programs.● Collaborated with designers to conceptualize/incorporate a new logo on all products, while being integrally involved in rolling out the new brand.● Developed/implemented a new enterprise CRM platform for the Sales and Marketing teams, as well as a new company website.

Atlanta, Georgia, United States

CNN NewsAccountable for pan-regional CNN en Español and CNN International marketing initiatives, under the direction of the networks’ communications head, coordinating such activities as collateral production, premium production and logistical support for events.● Support and advisory for the Marketing teams on the Latin American Region, branding, sponsorship, barter agreements, graphic material, and general marketing efforts for CNN.● Maintains updated program schedules, descriptions and network imagery.● Coordinate the management of the barter media plan both for CNNE and CNNI, which includes publications of printed ads in publications in the region and seminars in Latin America.● Fulfillment of internal controls and execution of the barter deals, negotiated in conjunction with the Latin American marketing heads of CNNE and CNNI, including logistics.Warner Media LATAMMonitoring traffic, coordinating between departments, resolving day-to-day administrative problems including the network’s direction for the content and updates of the internal site for Warner Media. ● Support and advisory for the Marketing teams on the Latin American Region, branding, sponsorship, barter agreements, graphic material, and general marketing efforts for Warner Media brands i.e Cartoon Network, TNT, HBO, Turner Broadcasting System, and others

Atlanta, Georgia, United States

Accountable for production process: estimate, negotiation, graphic proposal, production super- vising, collection. Track new and existing customers.● Product Service, Sales liaison between the client and the creative team to ensure the client's needs and goals are being met on every project.

Bogotá, Colombia.

Development implementation and monitoring of marketing plans for the company including corporate image, point of sale activities and internal and external advertising material.● Supervision of execution of daily activities. Weekly monitoring reports earnings for point of sale (by product, category). General direction of the marketing department and the organization in conjunction with other managements for additional monitoring of overall business objectives.

Bogotá, Colombia.

Presentation and monitoring advertising campaigns including media placement, distributions, contract negotiation.● Advertising Agency Relationship Management. Managing day-to-day affairs and ensuring customer satisfaction.● Maintain the relationship between the agency and the client. Be the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. ● Managed pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.