Roxana Steblea Email & Phone Number

Greater Munich Metropolitan Area

Munich, Bavaria, Germany

A one-stop platform for expats in Germany to find English-speaking service providers across a wide variety of services.The platform offers you the necessary information about an English-speaking service provider to help with your needs in a foreign country.https://project-expat.com/https://www.facebook.com/ProjectExpatGermanyhttps://www.instagram.com/project_expat/https://twitter.com/project_expat

Munich, Bavaria, Germany

A one-stop platform for expats in Germany to find English-speaking service providers across a wide variety of services.The platform offers you the necessary information about an English-speaking service provider to help with your needs in a foreign country.https://project-expat.com/https://www.facebook.com/ProjectExpatGermanyhttps://www.instagram.com/project_expat/https://twitter.com/project_expat

Building a brand from zero.

Munich, Bavaria, Germany

Start point with 2 sushi restaurants, helped develop the first two, and opened and build the business for the third one. During the course of the next years, developed two more.

the late Academia CatavencuIdentified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Evaluated return-on-investment and profit-loss projections. Collaborated with advertising and promotion managers to promote products and services. Collaborated with advertising and promotion managers to promote products and services. Collaborated with marketing and communications teams on standardisation, design and production of marketing materials. Analysed performance of all marketing programs to identify the best opportunities for optimisation. Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. Managed new product and content releases. Prepared detailed marketing forecasts on a daily, weekly and quarterly basis. Managed and developed a team of 17 creative artists. And all the other things that I had done in the past to one or more companies that i had worked with. In 2010 Academia Catavencu fell because of a political game, and we, the people, made a new one, Kamikaze. Due to the crisis, all writing media went down starting 2010. my work was as harder as ever, also because that, but also because there were no budgets. And all i did or wanted to do, i had to do it with no money. Academia Catavencu had sold in 24.000 copies in 2009, Kamikaze sold in 10.000 copies in the first two months, and after six months we went up to 25.000.

Academia Catavencu was one of the most prestigious weekly magazines in Romania. Conducted 2 on-air interviews per week including with important Romanian people, such as poets, actors, singers, tv show hosts, politicians, painters, etc. Because the magazine it is a pamflet, I introduced fresh and new angles on previously-reported material to update and inform readers. Networked with various industry leaders and experts to gather multiple perspectives on issues. Promoted targeted content through various social networking sites televisions and radios. Conferred with production, graphic design and web-design personnel to coordinate production of corporate communications materials.Managed all media, press and public relations issues. Contributed ideas during strategic and conceptual brainstorming sessions. Prepared layouts and drawings in compliance with established templates and design standards. Recommended techniques, methods and media best suited to produce desired visual effects. Designed artistic signage for special events. Developed creative graphics that simplified complex messages. Determined styles, size and arrangement of illustrations and graphics.

Bucharest, Romania

During this time, among other events, I organised: Tom Jones concert, Joe Cocker concert, a Gala Charity Dinner with Jose Carreras; I organised more than 70 events/year. Developed corporate communications strategies and programs, including project timelines. Conferred with production, graphic design and web-design personnel to coordinate production of corporate communications materials. Estimated project costs and monitored budgets. Managed all media, press and public relations issues. Cultivated positive relationships with the community through public relations campaigns. Managed the editorial content, design and distribution of the external company newsletter. Established long-range objectives and developed innovative strategies to help achieve them. Worked with management to identify trends and developments that might influence PR decisions and strategies. Planned and organised corporate media and other special events. Designed web and other content, including monthly newsletters and promotional calendars. Evaluated return-on-investment and profit-loss projections. Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. Wrote creative and engaging briefs for internal and external agencies. Edited and revised all marketing content to guarantee the highest quality of writing. Tracked negative communication about the organisation on websites and blogs and developed strategies for addressing it. Devised optimal communications strategies to reach target audiences. Evaluated advertising and promotion programs for compatibility with public relations efforts. Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications. Wrote and designed effective sales communications collateral. Wrote and published human resources documents and employee guidelines. Managed internal communications, including production and management of print and electronic newsletters.

Networked with various industry leaders and experts to gather multiple perspectives on issues. Captured visual content and edited general assignment stories for multiple platforms. Identified, developed and evaluated marketing strategies based on knowledge of magazine's objectives and market trends. Evaluated return-on-investment and profit-loss projections. Planned and managed budgets. Collaborated with advertising and promotion managers to promote products and services. Wrote creative and engaging briefs for internal and external agencies. Identified customer needs through market research and analysis. Defined magazine's vision, strategies and tactics. Cultivated positive relationships with the community through public relations campaigns. Managed all media, press and public relations issues. Coached less experienced public relations staff members on corporate communications practices.

Simplified topics such as healthcare, energy, government and technology through clear, concise and compelling writing. Conducted 3 on-air interviews per week including with celebrity guests for the magazine and for a few radios that were our partners. Networked with various industry leaders and experts to gather multiple perspectives on issues. Combined video, audio and graphics to effectively convey each story. Captured visual content and edited general assignment stories for multiple platforms. Promoted targeted content through various social networking system other magazines, newspapers and also appearing in TV Shows for promoting the magazine. Researched, negotiated, implemented and tracked advertising and public relations activities. Evaluated and managed new strategic business opportunities. Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups. Organised public appearances, lectures, contests and exhibits to increase product awareness.

Bucharest, Romania

A restaurants and coffee shops chain.Edited and revised all marketing content to guarantee the highest quality of writing. Wrote original content for the official company blog, as well as community blogs. Wrote newsletter marketing copy and presentation materials for special projects. Developed a brand identity, including a distinctive graphic style and tone, for all company communications. Tracked negative communication about the organisation on websites and blogs and developed strategies for addressing it. Devised optimal communications strategies to reach target audiences.

Bucharest, Romania

Wrote factually correct, concise and engaging news stories within tight deadlines. Introduced fresh and new angles on previously-reported material to update and inform readers.