Roxana Alexandru Email & Phone Number

Bucharest, Romania

Bucureşti, România

Bucharest, Romania

Achievements:✔ Listed new antibacterial brand in all clients✔ Expanded in Mega Image the best SKUs listed in large stores to Medium and Small- Strengthened IKA customers relationship in line with company’s strategies: Kaufland, Auchan, Mega Image, Rewe- Collaborated with partner agencies (image page layout, developed floor and shelf displays, packaging)- Increased number of In-Out projects for Kaufland and Rewe (Penny)- Implemented platform delivery for Kaufland- Forecasted the monthly volumes by customers for launches and promotional activities (2 years maternity leave)Brands: Himalaya (cosmetics), Clineo, Sanosan Baby, 7th Heaven, Bi-eS, Online, Family, Martini, Titania, Elite, Vortex

Bucuresti

Achievements:✔ Listed new articles on top from the first month in Kaufland✔ 21% growth for main customer✔ Increase with more than 100% one of the main fragrance brand in Kaufland- Negotiated trade terms, listing and promotional activities with the customers according to the company's strategy: Kaufland, Sephora, Douglas - Increased number of In-Out projects for Kaufland- Created and set in motion the customer activity plan in order to achieve the business objectives- Developed new planograms, floor stand and tester displays (October 2018: Supervisor for Bucharest Area)Brands: Adidas, David Backham, Bruno Banani, Chansho D'eau, Pret-a-Porter, Rimmel, Bourjois, Max Factor, Sally Hansen, Londa, Wella

Bucharest, Romania

Achievements:✔ 97% growth for Rimmel in main DD cosmetic store chain✔ Maintaining Astor in Auchan Iași, although it has been proposed by head office to be removed from all stores- Achieved monthly sales and merchandising objectives (IKA & DD)- Negotiated additional placements and promotional activities (floor stands, end of gondola, make-up session)- Team management, sales and product training for 10-15 Beauty Advisors (make-up and prestige fragrance)(Bucharest 2016-2018; until 2016: Iasi, Vaslui, Botosani, Bacău - for 3 months also Suceava and Piatra Neamt)Main customers: DM, Auchan, Carrefour, Cora, Kaufland, Selgros, Douglas, Sephora, Kendra, Beauty ManiaBrands: * Mass market: Guess, Adidas, David Backham, Bruno Banani, Chansho D'eau, Pret-a-Porter, Playboy, Rimmel, Bourjois, Max Factor, Miss Sporty, Sally Hansen, OPI* Luxury: Chloe, Marc Jacobs, Miu Miu, Calvin Klein, Roberto Cavali, Davidoff, Joop, Lancaster

Iasi, Romania

- Counseled clients to choose the best solution in terms of business travel and holidays: not just selling traveling packages, but dreamed vacations outlined in emotions and sweet memories with loved ones;- Copywriting and updating information on the site, the Facebook page, graphic design (brochures, visuals, flyers, calendars, greeting cards), newsletter (for: www.primatours.ro and www.primaevents.ro)

Iasi, Romania

- Improved the relationship with customers from my area - Resumed collaboration with customers who have given up buying products through Interbrands M&D- Achieved the highest distribution in the team- Implemented image standards – merchandisingBrands: Gillette, Ariel, Tide, Bonux, Fairy, Mr Proper, Pampers, Always, OralB, Blend-a-Med, Head&Shoulders, Tchibo, Davidoff, Pringles, Duracell, Love Plus

Iasi, Romania

* Project Manager - ˝Recruitment of The Association of Francophone Students of Iasi 2008" (oct.2008): planned and implemented promotional campaign* Project Manager - ˝Your messege to Europe˝ (oct.2008) - planned and organized the event for Iasi county; also coordinated the regional promotional campaign for the project* Project Manager - ˝Tobacco Campaign˝ (sept.2008) - planned and implemented the project locally- Realised promotional materials for AFSI (posters, flyers, commercial spot, invitations, presentation folder, business cards)- Developed and maintained partnerships with local media representatives to promote the organization's projectsTreasurer (28.05 - 28.10.2008) - primary accounting

Master Degree - "Rebranding", Marketing & Business Communication

Activities and Societies: "Party arond the world - in one night" - charity event, organized by Enventive Team (in partnership with Star.

Bachelor'S Degree - "Exchange Rate And Its Impact On International Trade", Economics & International Business

Activities and Societies: Internship - BRD - Groupe Societe Generale