Roxana Alexandru

Roxana Alexandru Email and Phone Number

Brand Manager @ NIRAN CO PRODUCTS SRL
Bucharest, Romania
Roxana Alexandru's Location
Bucharest, Bucharest, Romania, Romania
About Roxana Alexandru

Enthusiastic and proactive KAM having over 10 years experience in FMCG Industry: field, modern trade and marketing inside. A team player who is looking for the best solutions for the long term, not just for today's situations. Lifelong learner who believes that sales and marketing are two pieces from the same puzzle.

Roxana Alexandru's Current Company Details
NIRAN CO PRODUCTS SRL

Niran Co Products Srl

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Brand Manager
Bucharest, Romania
Website:
niran.ro/ro
Employees:
59
Roxana Alexandru Work Experience Details
  • Niran Co Products Srl
    Brand Manager
    Niran Co Products Srl
    Bucharest, Romania
  • Niran Co Products Srl
    Key Account Manager
    Niran Co Products Srl Jan 2023 - Present
    Bucureşti, România
  • Just Master Activities Srl
    Key Account Manager
    Just Master Activities Srl Apr 2019 - May 2022
    Bucharest, Romania
    Achievements:✔ Listed new antibacterial brand in all clients✔ Expanded in Mega Image the best SKUs listed in large stores to Medium and Small- Strengthened IKA customers relationship in line with company’s strategies: Kaufland, Auchan, Mega Image, Rewe- Collaborated with partner agencies (image page layout, developed floor and shelf displays, packaging)- Increased number of In-Out projects for Kaufland and Rewe (Penny)- Implemented platform delivery for Kaufland- Forecasted the monthly volumes by customers for launches and promotional activities (2 years maternity leave)Brands: Himalaya (cosmetics), Clineo, Sanosan Baby, 7th Heaven, Bi-eS, Online, Family, Martini, Titania, Elite, Vortex
  • Coty
    Key Account Manager
    Coty Apr 2018 - Mar 2019
    Bucuresti
    Achievements:✔ Listed new articles on top from the first month in Kaufland✔ 21% growth for main customer✔ Increase with more than 100% one of the main fragrance brand in Kaufland- Negotiated trade terms, listing and promotional activities with the customers according to the company's strategy: Kaufland, Sephora, Douglas - Increased number of In-Out projects for Kaufland- Created and set in motion the customer activity plan in order to achieve the business objectives- Developed new planograms, floor stand and tester displays (October 2018: Supervisor for Bucharest Area)Brands: Adidas, David Backham, Bruno Banani, Chansho D'eau, Pret-a-Porter, Rimmel, Bourjois, Max Factor, Sally Hansen, Londa, Wella
  • Coty
    Key Account Representative
    Coty May 2014 - Apr 2018
    Bucharest, Romania
    Achievements:✔ 97% growth for Rimmel in main DD cosmetic store chain✔ Maintaining Astor in Auchan Iași, although it has been proposed by head office to be removed from all stores- Achieved monthly sales and merchandising objectives (IKA & DD)- Negotiated additional placements and promotional activities (floor stands, end of gondola, make-up session)- Team management, sales and product training for 10-15 Beauty Advisors (make-up and prestige fragrance)(Bucharest 2016-2018; until 2016: Iasi, Vaslui, Botosani, Bacău - for 3 months also Suceava and Piatra Neamt)Main customers: DM, Auchan, Carrefour, Cora, Kaufland, Selgros, Douglas, Sephora, Kendra, Beauty ManiaBrands: * Mass market: Guess, Adidas, David Backham, Bruno Banani, Chansho D'eau, Pret-a-Porter, Playboy, Rimmel, Bourjois, Max Factor, Miss Sporty, Sally Hansen, OPI* Luxury: Chloe, Marc Jacobs, Miu Miu, Calvin Klein, Roberto Cavali, Davidoff, Joop, Lancaster
  • Prima Tours Travel Agency
    Travel Consultant
    Prima Tours Travel Agency Sep 2012 - May 2014
    Iasi, Romania
    - Counseled clients to choose the best solution in terms of business travel and holidays: not just selling traveling packages, but dreamed vacations outlined in emotions and sweet memories with loved ones;- Copywriting and updating information on the site, the Facebook page, graphic design (brochures, visuals, flyers, calendars, greeting cards), newsletter (for: www.primatours.ro and www.primaevents.ro)
  • Interbrands Marketing & Distribution
    Area Sales Representative
    Interbrands Marketing & Distribution Mar 2011 - May 2012
    Iasi, Romania
    - Improved the relationship with customers from my area - Resumed collaboration with customers who have given up buying products through Interbrands M&D- Achieved the highest distribution in the team- Implemented image standards – merchandisingBrands: Gillette, Ariel, Tide, Bonux, Fairy, Mr Proper, Pampers, Always, OralB, Blend-a-Med, Head&Shoulders, Tchibo, Davidoff, Pringles, Duracell, Love Plus
  • Association Of Francophone Students Of Iasi
    Volunteer
    Association Of Francophone Students Of Iasi Oct 2007 - Apr 2009
    Iasi, Romania
    * Project Manager - ˝Recruitment of The Association of Francophone Students of Iasi 2008" (oct.2008): planned and implemented promotional campaign* Project Manager - ˝Your messege to Europe˝ (oct.2008) - planned and organized the event for Iasi county; also coordinated the regional promotional campaign for the project* Project Manager - ˝Tobacco Campaign˝ (sept.2008) - planned and implemented the project locally- Realised promotional materials for AFSI (posters, flyers, commercial spot, invitations, presentation folder, business cards)- Developed and maintained partnerships with local media representatives to promote the organization's projectsTreasurer (28.05 - 28.10.2008) - primary accounting

Roxana Alexandru Education Details

Frequently Asked Questions about Roxana Alexandru

What company does Roxana Alexandru work for?

Roxana Alexandru works for Niran Co Products Srl

What is Roxana Alexandru's role at the current company?

Roxana Alexandru's current role is Brand Manager.

What schools did Roxana Alexandru attend?

Roxana Alexandru attended Universitatea „alexandru Ioan Cuza” Din Iași, Universitatea „alexandru Ioan Cuza” Din Iași.

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