Enthusiastic and proactive KAM having over 10 years experience in FMCG Industry: field, modern trade and marketing inside. A team player who is looking for the best solutions for the long term, not just for today's situations. Lifelong learner who believes that sales and marketing are two pieces from the same puzzle.
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Brand ManagerNiran Co Products SrlBucharest, Romania -
Key Account ManagerNiran Co Products Srl Jan 2023 - PresentBucureşti, România -
Key Account ManagerJust Master Activities Srl Apr 2019 - May 2022Bucharest, RomaniaAchievements:✔ Listed new antibacterial brand in all clients✔ Expanded in Mega Image the best SKUs listed in large stores to Medium and Small- Strengthened IKA customers relationship in line with company’s strategies: Kaufland, Auchan, Mega Image, Rewe- Collaborated with partner agencies (image page layout, developed floor and shelf displays, packaging)- Increased number of In-Out projects for Kaufland and Rewe (Penny)- Implemented platform delivery for Kaufland- Forecasted the monthly volumes by customers for launches and promotional activities (2 years maternity leave)Brands: Himalaya (cosmetics), Clineo, Sanosan Baby, 7th Heaven, Bi-eS, Online, Family, Martini, Titania, Elite, Vortex
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Key Account ManagerCoty Apr 2018 - Mar 2019BucurestiAchievements:✔ Listed new articles on top from the first month in Kaufland✔ 21% growth for main customer✔ Increase with more than 100% one of the main fragrance brand in Kaufland- Negotiated trade terms, listing and promotional activities with the customers according to the company's strategy: Kaufland, Sephora, Douglas - Increased number of In-Out projects for Kaufland- Created and set in motion the customer activity plan in order to achieve the business objectives- Developed new planograms, floor stand and tester displays (October 2018: Supervisor for Bucharest Area)Brands: Adidas, David Backham, Bruno Banani, Chansho D'eau, Pret-a-Porter, Rimmel, Bourjois, Max Factor, Sally Hansen, Londa, Wella -
Key Account RepresentativeCoty May 2014 - Apr 2018Bucharest, RomaniaAchievements:✔ 97% growth for Rimmel in main DD cosmetic store chain✔ Maintaining Astor in Auchan Iași, although it has been proposed by head office to be removed from all stores- Achieved monthly sales and merchandising objectives (IKA & DD)- Negotiated additional placements and promotional activities (floor stands, end of gondola, make-up session)- Team management, sales and product training for 10-15 Beauty Advisors (make-up and prestige fragrance)(Bucharest 2016-2018; until 2016: Iasi, Vaslui, Botosani, Bacău - for 3 months also Suceava and Piatra Neamt)Main customers: DM, Auchan, Carrefour, Cora, Kaufland, Selgros, Douglas, Sephora, Kendra, Beauty ManiaBrands: * Mass market: Guess, Adidas, David Backham, Bruno Banani, Chansho D'eau, Pret-a-Porter, Playboy, Rimmel, Bourjois, Max Factor, Miss Sporty, Sally Hansen, OPI* Luxury: Chloe, Marc Jacobs, Miu Miu, Calvin Klein, Roberto Cavali, Davidoff, Joop, Lancaster -
Travel ConsultantPrima Tours Travel Agency Sep 2012 - May 2014Iasi, Romania- Counseled clients to choose the best solution in terms of business travel and holidays: not just selling traveling packages, but dreamed vacations outlined in emotions and sweet memories with loved ones;- Copywriting and updating information on the site, the Facebook page, graphic design (brochures, visuals, flyers, calendars, greeting cards), newsletter (for: www.primatours.ro and www.primaevents.ro)
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Area Sales RepresentativeInterbrands Marketing & Distribution Mar 2011 - May 2012Iasi, Romania- Improved the relationship with customers from my area - Resumed collaboration with customers who have given up buying products through Interbrands M&D- Achieved the highest distribution in the team- Implemented image standards – merchandisingBrands: Gillette, Ariel, Tide, Bonux, Fairy, Mr Proper, Pampers, Always, OralB, Blend-a-Med, Head&Shoulders, Tchibo, Davidoff, Pringles, Duracell, Love Plus -
VolunteerAssociation Of Francophone Students Of Iasi Oct 2007 - Apr 2009Iasi, Romania* Project Manager - ˝Recruitment of The Association of Francophone Students of Iasi 2008" (oct.2008): planned and implemented promotional campaign* Project Manager - ˝Your messege to Europe˝ (oct.2008) - planned and organized the event for Iasi county; also coordinated the regional promotional campaign for the project* Project Manager - ˝Tobacco Campaign˝ (sept.2008) - planned and implemented the project locally- Realised promotional materials for AFSI (posters, flyers, commercial spot, invitations, presentation folder, business cards)- Developed and maintained partnerships with local media representatives to promote the organization's projectsTreasurer (28.05 - 28.10.2008) - primary accounting
Roxana Alexandru Education Details
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Marketing & Business Communication -
Economics & International Business
Frequently Asked Questions about Roxana Alexandru
What company does Roxana Alexandru work for?
Roxana Alexandru works for Niran Co Products Srl
What is Roxana Alexandru's role at the current company?
Roxana Alexandru's current role is Brand Manager.
What schools did Roxana Alexandru attend?
Roxana Alexandru attended Universitatea „alexandru Ioan Cuza” Din Iași, Universitatea „alexandru Ioan Cuza” Din Iași.
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