Roxana Dănăilă Email & Phone Number

Bucharest, Romania

Clients: Romanian Design Week (The Institute)DIPLOMA Festival (The Institute)Soletanche Bachy Fundații RomaniaAllied EngineersBlue Point Call CenterKey responsibilities & Impact:- Doubled the earned media mentions (TV, radio, written press, online) of projects such as Romanian Design Week in 2024, 2023 versus 2022;- Defined & implemented efficient social media content strategies and calendars which organically increased by 20 up to 50 % the audience following, reach and engagement (for Soletanche Bachy LinkedIn page or Romanian Design Week Facebook / Instagram page);- Increased brand awareness among employees through internal campaigns, activities, team buildings, internal newsletters, organizing employee interviews; - Project Management & taking ownership of accounts - Blue Point Call Center, Soletanche Bachy Fundații Romania and Allied Engineers;- Increased brand awereness and reputation of clients such as Soletanche Bachy Fundatii or Romanian Design Week through strategic press releases, pitching PR materials/interviews in specialized industry outlets.

Bucharest Metropolitan Area

Tech client: HONOR – leading technology company for smartphones and wearablesKey responsibilities & Impact: - Maximized the success of a 100+ attendees product launch event with over 80 tech journalists, KOLS,business & lifestyle press to the event;- Exceeded campaign goals by pitching and gaining earned media coverage - delivered tech reviews intop tier 1 tech media (24IT, Zona IT, I Like IT, Buhnici.ro);- Built strong relationships with tier 1 tech journalists & influencers – Mobilissimo, CipFlix, GO4IT,Gadget.ro, Lab501, Computerblog, Start-up.ro, George Buhnici, Dan Cadar, Julia Nagy, Laurentiu Matache.

Bucharest, Romania

Retail client: NEPI Rockcastle (Mega Mall, Promenada Mall, Shopping City Timisoara, City Park Mall Constanta, Ploiesti Shopping City)Key responsibilities & Impact:- Had lead role in planning, coordinating and implementing a press event for Shopping City Timisoara;- Exceeded objectives in terms of event press attendance (+20%), free media coverage of the event by 50%, word of mouth on social;- Maximized the results of influencer marketing campaigns by using data, strategic planning, prioritizing community relevance;- Built campaign budgets, coordinated direct mailings to KOLs, created content for different social media platforms;- Built strong relationships with national/local journalists – retail, business/financial, generalist, lifestyle.

Bucharest, Romania

- Created brand stories for our partners, sponsors and clients and worked closely with our Sales Responsible to deliver creative content on all our channels- Conducted, wrote and edited compelling interviews with cultural leaders, artists, cultural managers like Corina Șuteu, theatre directors Andrei Măjeri, Bobi Pricop, French choreographer Hervé Koubi, actor Dana Rogoz, TV personality Amalia Enache among others- Oversaw and implemented social media and content strategy for Instagram and Facebook pages for Harper's BAZAAR Romania- Wrote daily relevant articles for our core target for the website www.harpersbazaar.ro

Bucharest, Romania

Clients: BRD Groupe Société Générale, Mastercard & Dăruiește Viață Association #NoiFacemUnSpital,Colgate-Palmolive.Key responsibilities & Impact:- Had lead role in planning & logistics of launch events such as Mastercard's press conference about its 1 mil Euro donation to Dăruiește Viață Association and #NoiFacemunSpital social initiative;- Built strong relationships with journalists, KOLs, influencers or video content creators;- Created and conducted client presentations and budgets on a daily basis;- Pitched ideas and topics to journalists;- Built the reputation of brands through daily PR efforts - PR materials - interviews, press releases, opinion pieces, online content for websites, social media copy.

Cluj County, Romania

Key responsibilities & Impact:- Pitched relevant topics to international journalists from media & film publications like Variety, ScreenDaily and CineEuropa & coordinated on-going daily interviews with guest actors and film directors forTV/radio stations, print publications etc.- Researched and created daily creative content for the website newsroom, newsletters, press releases,other PR materials;- Managed daily requests from local/international guests, journalists;- Coordinated press attendance for 2 press conferences in Cluj.

Bucharest, Romania

BIEFF Bucharest International Experimental Film FestivaleXplore Dance FestivalBalkanik FestivalUNDERCLOUD Festivalul International de Teatru Independent (de Orice)

References: Maja Wawrzyk, director & Silviu Dancu, (former) Cultural PR