Roxana López Galelo Email & Phone Number

Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

- Impulsar la oferta de Servicios Gestionados de Impresión al mercado. - Responsable de trabajar en estrecha colaboración con los equipos de ventas, servicios al cliente y operaciones. - Definir, desarrollar e implementar nuevas ofertas de servicios para ser comercializados a través de canales. - Gestión de la cartera de productos. - Identificar oportunidades de crecimiento para la expansión del portafolio.

Argentina

- Drive channel partners to achieve sales targets. - Coordinate across finances, marketing and sales teams and identify growth opportunities- Define portfolio to be carried in each city (Central America, Caribbean and Rest of LA)- Define pricing and own the setup processes for each city- Responsible for leading Partners growth plans- Create set of metrics, reports and dashboards to measure products behavior- PR strategy implementation- Coordinate external and internal events- Social Media accelerator- Conduct market and competitive analysis- Create business dashboards for tracking & analysis- Train our channel ecosystem (VARs, Distributors and End-user accounts)- To be the Presenter in all Industry events- Build Salesforce reports and dashboards to manage pipeline

Argentina

- P&L owner. Annual metrics: Net Contribution: USD 11M, GM: 13%, units: 50K- Managed USD 1.5M marketing budget for events, advertising (digital and offline), and PR campaigns- Responsible of getting orders from each Distributor – USD 2M per Quarter- Develop Channel Account Plans and establish goals for Partners- Marketing funds assignment and definition for each channel- Manage full product cycle including forecasting volume and price- Track and analyze channel evolution. Identify and scope a problem.

Argentina

- Responsible for a balanced scorecard. Revenue-GM-Market Share- Own and execute end-to-end analysis for my category and present recommendations and results to senior leadership.- Plan and implement Marketing Plans - events, advertising (digital and offline), PR campaigns and more- Write briefings for the Agencies and coordinate the Actions Plans- Design the Digital Strategy and implement through the Agencies- Marketing funds assignment and definition for each channel- Work with Ecommerce team to improve online sales- Responsible for leading retail focused project to improve customer experience- Maintain and reinforce the relationship with our strategic partners: Intel, AMD & Microsoft.- Develop and manage a comarketing budget with Partners- Run tests that generate insights on customer behavior (for example, focus groups)- Interact with the trade marketing team to establish promotions aimed to increase sell-out and HP’s Market share.

Argentina

- Responsible for Laser & Scanner Business in LATAM Region (except Brazil and Mexico).- Responsible for financials in all channel ecosystem (P&L, Segment GM%, Net Contribution, Budget, Commercial Investment)- To be the link between Country Managers and American Region for presenting the Outlook, GAPS & Opportunities once a week (S&OP call)- Prepare and coordinate a monthly pipeline update- Develop a strong relationship and team building with Country Managers and Sales team in each Country- Drive business growth in Latin America by developing and implementing direct and indirect business strategies- Lead the Product Marketing team, one person based in each Country (Arg, Chile, Colombia, Peru, Miami).- Manage business forecasting and pipeline, analyze data trends and channel performance

Argentina

- Responsible for Argentina, Uruguay and Paraguay Laser and Scanner Biz- Owner of new product introduction, define price, target customers, sales channel- Define actions for demand generation activities by channels- Present the product portfolio and strategy to the different partners (Retail, Wholesalers and End users)

Argentina

- Lead a team of two presales people and six external technical consultants- Create, develop and implement Printing Solutions based on “pay per use”.- Seek and develop new channels to become an HP Solution Partner

Argentina

- Develop and implement Printing Billing Solutions for big Companies such as: Aguas Argentinas, Edenor, Telecom and Chilectra- Evaluate the needs of the potential customers, identified opportunities.- Writing of technical training material and manuals.- Give presentations about Solutions and Products

Computer System Engineer, Ingeniera En Sistemas De Información

Ma In Marketing