Roxana Colaiaco Email & Phone Number

Remote

• Create entertainment articles in English for the webpage in coordination with the editors and according to SEO strategies for web content.
• Specialize in the creation of listicles.
• Manage and published multimedia elements, such as videos, audio files, and photos in WordPress.
• Push fresh, engaging, compelling and relevant content live in real-time deadline driven environment

Culver City, CA

• Lead coordination as project manager of both reoccurring publishing tasks, specials packaging, and product development tasks.
• Lead coordination as project manager of new features and implementations of multiple content management systems.
• Executed Sony's digital brands for online positioning across multiple web properties.
• Lead, conceptualize and implement overall content and product strategy for all Sony properties.
• Formulated and helped lead the partnering with groups stakeholders to implement strategies.
• Coordinated with other departments to create specials that will increase ROI for all platforms.

Greater Los Angeles Area

• Edited original content pieces for WonderWall Latino.
• Content packaging - including writing original website copy and packaging partner copy, selecting photos and videos, and other rich media content that supports the voice, tone, and style of the site.
• Pushed fresh, engaging, compelling and relevant content live in real-time deadline driven environment utilizing multiple internal content management systems (CMS).
• Made strategic choices, craft clever headlines and tease copies.
• Pitched and packaged content promotions to third parties.

Los Angeles, CA

• Generated an average of 300,000 views per month through original articles in Spanish and English.
• Awarded the title of best performance writer for several periods.
• Developed entertainment and international articles for the webpage in coordination with the editors and according to SEO strategies for web content.
• Wrote original articles in Spanish for the Latin-American population living in the United States and abroad.
• Wrote original articles in English regarding local news in the Los Angeles area.
• Managed and published multimedia elements, such as videos, audio files, and photos in a Content Management System (CMS).

New York

• International Trainee program – J1.
• Developed engaging online content for the blogging sites of the company’s clients.
• Managed different content management systems for a variety of platforms.
• Participated in meetings with the company’s clients to better align our work with their site’s goals and assure the upmost quality in the final product.

Lima, Peru

• Developed, designed and launched a webpage to showcase the network’s programming schedule to interact with web users.
• Managed and converted TV content into web content.
• Published interactive TV productions in the web using multiple Content Management Systems (CMS).
• Prepared SEO strategy to increase traffic to the company webpage.
• Monitored the competitive environment of digital media in Peru.
• Prepared online advertisements as the head of a team composed of 2 content writers, 2 graphic designers and 2 web developers.

• Promoted from Multimedia Reporter/Writer to Web Editor after one year with the company.
• Organized online news content (CMS) on a daily basis for one of the most recognizable media outlets in Peru.
• Managed a team of six writers and reporters; monitoring and editing articles.
• Prepared SEO strategy to increase webpage traffic.
• Monitored the competitive environment of the digital media in the country.
• Prepared online advertisements in coordination with graphic designers and webmasters.

• Developed articles for the webpage in coordination with the editors and Living in Peru’s mission.
• Researched and interviewed sources in conjunction with the articles.
• Wrote original articles in English for the foreign population living in Peru.

Lima, Peru

• Prepared marketing strategy to attract new clients to the International Training Program.
• Managed operational data of the company’s clients.
• Coordinated between participants of the program and employers in the U.S. to ensure synergy of goals.
• Advised participants of the program regarding U.S. J-1 Visa regulations and potential employers in the U.S.
• Organized job interviews between program participants and prospective employers.

• Researched and interviewed sources in conjunction with the articles.
• Wrote articles in coordination with the editor.
• Translated testimonies from English into Spanish for publication.