I apply techniques and methods necessary to determine individual values, core personality, needs and desires and then help the client establish a "whole person" strategy. I do this by analyzing what is needed to achieve balance and satisfaction in all areas of life and then helping to implement a viable strategy for achieving that balance. A balanced and joyful life is our right and is fully achievable for those who seek it.

I am a results-oriented marketing professional. I am attentive to detail, take a hands-on approach to problem solving, focused mainly on understanding client needs at all stages of the decision-making journey. Human coach and people developer. Self-motivator. I love challenges and "impossible" new ideas/projects.Main responsibilities and achievements:• Design and implement the brand & marketing strategy for all 12 hotel branches.• Design and implement the online marketing strategy in terms of Website Content, Search Engine Optimization, Search Engine Marketing, Social Media, E-mailing, Online distribution placements, Online reputation, Influencers campaign, Analytics.• Coordinated the development of two websites, with one main domain and 12 subdomains. Created content and SEO that grew the company’s presence and global brand awareness and also increased website conversions (273% more transactions and 200% more website revenue vs. 2019).• Manage Google Ads campaigns - conversions increased by 350%, cost per conversion was reduced by 70% and revenue increased by 350% compared to 2019.• Rebranded and opended 4 hotels in 2021 and 2022.• Measure the online reputation - Global Index Review Score was increased by 1.2% (reaching 85.6% in present) and Management Response was increased by 30% (reaching 90% in present).• Designed, developed and implemented the “Book direct” campaign - with a 44% increase in direct bookings revenue.• Work closely with all other departments of the company to adapt brand standards, providing the right marketing materials, presentations and other content.• Handle customers complain. Improved customer policies and procedures.• Designed, visualized and implemented “More than Profession. Passion!” campaign. Won the 2nd prize for Best Travel Marketing Campaign in 2017 and referenced more than 80 times in articles for this advertising campaign.

Main responsibilities and achievements:• Designed and implemented the Brand & Marketing Development Strategy, coordinated the implementation and managed marketing budget. Supervised marketing activities for 8 hotels. • Developed, designed and implemented the Corporate Identity Manual and Corporate Communication Standards.• Coordinated market research to determine market requirements for existing and new hotels’ brands.• Developed new hotel brands: Hello Hotels – presently leader on the budget hotel market, Continental Forum, Grand Hotel Continental, and food & beverage brands: Balkan Bistro, Tekaffe, Mondo Restaurant.• Analyzed campaigns metrics and adapted strategies in order to achieve the goals.• Implemented quality audit programs and coordinated mystery shopper programs.• Coordinated pre-opening and opening activities for Hello Hotel in Bucharest (2008) and Continental Forum in Sibiu (2007).• Designed and implemented the standards and operational procedures for the front office, accommodation, sales and food & beverage for all hotel branches.

• Designed and implemented the Internal Communication Strategy. Achieved an increase of the information awareness of the employees on group level matters, increased of employees’ motivation and loyalty towards their work, improved communication between management and employees and developed an unique corporate culture. Created internal competitions and events for employees (e.g. football championship, best chef, best waiter, best barman, best employee of the month/year).• Coordinated employees’ work satisfaction survey; succeeded to increase work satisfaction with 2% to 5%.• Designed and implemented the marketing plan and managing the marketing budget.• Coordinated the design-production- distribution cycle for all marketing materials, (printings, promotional materials, advertising, presentations, sales kit).

• Designed and implemented the Employee’s Handbook.• Designed and implemented a Communication Structured System with a positive effect on employees’ engagement, motivation and trust. Redesigned internal communication activities flow.• Created and coordinated the fundraising campaign for the restoration of the paintings for Putna Monastery 2004-2005 (collected 3.5 million euro).

• Implemented the media plan, managed the PR budget.• Built a good relationship with media, composed press releases, created media database.• Defined and developed public events. • Coordinated the anniversary campaign for Continental Hotels – 10 years (2001) / also Continental Hotels – 20 years (10 years later – in 2011).