Roxane Albert Email & Phone Number

Managing 10 squads for our client and structure the product organisation at scale : product strategy, discovery, go to market, delivery, prioritization

Product discovery : derisking the launch of a new MVP (impact in progress)

Singulier is a digital strategy consulting firm that rapidly solves complex digital business problems for investment funds (due diligences) and for companies (digital transformation projects).We form agile squads of digital experts who are outcome driven, harness technology and apply data and intuition at entrepreneurial pace from strategy to POC. Achievements:- Managed squads of digital marketing experts (digital media, product, customer strategy, data) on several complex transformation and due diligence projects - Led talks & publication on innovation (CES / NRF 2019, 2020, 2021)Example of a project managed to build the customer strategy roadmap - Managed a customer survey (~10K of answers acrossed 5 countries in Europe, Asia and the US) to identify the customer habits, drivers, expectations and pain points)- Managed a customer database analysis to understand the customer behaviors and retention (golden path, pareto, LTV cohorts etc.) - Draw conclusions of the main opportunities (loyalty program etc.)Example of a project managed to build the product strategy roadmap- Defined with the client the priorities (create a “state of the art” customer experience and turn the e-commerce website into a brand flagship)- Coordinate a team from problem discovery (data analysis, focus group interviews etc.) to prototyping on Figma

Achievements:- Led dedicated workstreams to maximize digital sales and defined strategy- Managed consulting profiles on dedicated workstreamsExample of a project to improve CVR from lead to sales:- Company's vision and organisation audit- Lead journey KPIs (conversion rate at each step of the journey, heatmap through hotjar)- Benchmark of the main competitors and market trends- User research (internal within the company)- Identification & backlog of initiatives (lead journey marketing automation, lead scoring, referral opportunities, extended sales opening hours, lost lead reactivation etc.) - Prioritization of the top initiatives based on impact & complexity and creation of a roadmap of the top initiatives, main metrics and testing plan- Test of one initiative and preparation of prototypes on Figma (emailing)Results: +7pts in CVR thanks to a test of extending opening hours (evening & weekend)

Paris

Achievements:- Learned problem solving methodology and consulting toolkit (slide formatting, data analysis, oral presentation etc.)- Developped digital knowledge (Google Queries Analysis, Digital Media audit, Digital Product audit, Customer Strategy audit)- Conducted ~10-15 user research (customer survey and user interviews)- Analysed Sales Support data - Built AB-testing plans

Working for Nicolas Glady (Telecom Paris Dean) as a chief of staff when he was Chief Digital Officer at ESSEC:- Strategy: I mapped the innovation ecosystem and conducted a strategic analysis ESSEC positioning in this ecosystem- Writting: I have been involved in writing content on reverse pedagogy and AI

Digital Disruption Chair - Essec Business School For Bnp Paribas

Consulting mission for BNP-Paribas on Open-innovation and crowdsourcing. I led a team of 4 on what open-innovation is and what it can bring to the BNP. Our project secured the partnership of ESSEC digital distruption chair alongside the digital working team of BNP-Paribas.

Wechef

Worked as a freelance for Wechef. WeChef is a foodtech company aimed at making cooking accessible for all. I assist the creator of WeChef in the launch of his company:- Business Analyst: I helped to improve the Business Model- Marketing: I conducted quantitative and qualitative analysis - Communication: I imagined the communication campaign and wrote newsletters

Paris 75009

- Client Project:I led deployment projects of the company's solutions to customers and ensured they are properly conducted in collaboration with the different divisions of the company.- Customer loyalty & adwords campainsI analysed the result of the campains, written bi-monthly reports and proposed optimisations.I step up new campains which implied building budgets, finding relevant key words and making visuals. - Project management: I took part in the definition of project management in Multiposting structuring work processes within the company ;- Product: I participated in product development marketing Multiposting , through the monitoring of market developments and identifying areas of innovation to meet the needs of recruiters .

Madrid Area, Spain

Launched a B2C communication campaign on social networks:- Market research, competition- Development of the action plan- Carrying out and monitoring of the action plan

Barcelona Area, Spain

Achievements:- Communication and marketing missions (content writing, indesign documents, social network etc.) - Offer definition

Product Manager

Noé is an intensive and selective 4-week program to learn innovative methods in Product Management. As part of the Noé program, I worked 4.

Essec Grande Ecole

Digital Disruption Chair

Specialization on digital & the impact on businesses - Report on Open Innovation for BNP Paribas

Accenture Strategic Business Analytics Chair

Specialization on data analysis with Central Supelec : SQL & R - Consulting mission for Accenture

Master Of Business Administration - Mba

Preparatory Classes, Major In Economics

Equivalent to the first two years of undergraduate studies: two-year intensive preparation courses for competitive entrance into the top.