- Launched an innovative start-up from generating the idea to establishing a viable entity. - A committed hands on CEO developing an all round sales and marketing strategy.- Product owner responsible for road map, feature development and oversight.- An inclusive leader defining and maintaining the vision and company culture.- Recruit and manage a cross functional team.- Identify and establish contact with potential investors.- Owner of P&L and departmental budgets for sales, marketing and technology.- Public relations & public speaking.Achievements- Set up a business with eventually 450 B2B customers.- Increased customer acquisition 1.4x YOY with a 66% reduction in sales staff.- 98% conversion on booking requests. - Consistently maintained customer retention rates of over 80% with 74% Net Promoter Scores.- Delivered 2x YOY growth on average order value.- Raised €750.000 of investment.- Launched 7 groundbreaking products in a slow-moving logistics industry.- Automated customer onboarding experience, previously the work of 1.3 FTEs.- Awards: 1st prize @ The Squeeze (Dutch Embassy), Top 10 @ MITEF competition, Press mentioned that JoinCargo monopolized the judges interest @ 1st Venture Fair (Hellenic Initiative), Selected @ BkVF (European Venture Contest).

- Manage purchase planning, stock levels and warehouse.- Define production planning.- Generate logistical and production reporting.Projects/Achievements- Reorganize the warehouse to increase efficiency and make documentation BRC-proof.- Formalizing cross-departmental responsibilities and communication lines to create transparency and define ownership.- Improve the operation efficiency of the logistics department. - Create real time stock level in system to provide transparency.

- Execute purchase planning (€11 million in transit).- Pro-active support new product launches and discontinuation.- Generate logistical reporting.Projects/Achievements- Develop logistics planning strategy (including the right balance between costs & service).- Review and formalize logistical processes for audit purposes.- Define business rules of the "forecast versus budget file" as input for the IT department.