Roxane Johnson Email & Phone Number

Chapel Hill, Nc, Us

Alpharetta, Georgia, Us

• Sole copywriter and editor dedicated to the large CX design team at Tractor Supply Co. • Create copy guidelines and own to drive consistency in TSC digital communications.• Collaborate closely with designers and stakeholders to align copy with marketing strategies and brand initiatives. • Edit and refine existing UX copy to maintain high quality, accuracy and consistency.

Mooresville, Nc, Us

• Managed and mentored team of 7 copywriters with thoughtfulness, devotion and an eagle eye to their development.• Partnered with the design director to lead writers and designers in large, complex 360 campaigns.• Led team in improving and refining their writing for digital, print, email, social media and radio.• Updated and solidified copy guidelines for consistency across all enterprise channels. • Worked closely with senior leadership and agency partners to refine Lowe's brand voice to build trust and affinity with DIYers and Pros. • Developed and nurtured valuable cross-functional relationships with colleagues, leadership and stakeholders.

Mooresville, Nc, Us

• Wrote compelling copy for Lowe’s first run of personalized emails.• Elevated existing copy style to level up brand expression and imaginativeness of copy in email, radio scripts, display, paid social and 360 campaigns. • Collaborated closely and effectively with designers and leadership.• Edited freelance copywriters' work.

Bentonville, Arkansas, Us

• Collaborated on concepts with designers and art directions, and wrote on-brand, on-trend organic post copy for all social channels and livestream events.• Concepted copy for many top performing campaigns and wrote all copy for Walmart's Home vertical as well as copy inspiration for seasonal style guides used across categories. • For a year as the Tips & Ideas microsite writer, and with no given strategy or direction, I developed, wrote, designed and published over 100 original, long-form articles as featured in email marketing, landing pages and social media. • Gathered and utilized trends, data analysis and conversion metrics to guide my work.• Collaborated effectively and gracefully with a wide range personality types in a very high-stress, high-stakes environment.• Developed and nurtured critical cross-functional relationships with stakeholders that enabled all work to progress smoothly and efficiently.

Sausalito, Ca, Us

• Transformed complex financial/life insurance content into beautiful, understandable language for Draw Shop video scripts, presentations, CEO’s email communications and marketing collateral. • Created QLS style guide for use by marketing agencies. • Managed all administrative aspects of business for the CEO: busy daily calendar, tracking life insurance cases for high-net worth clients, business travel and much more.

San Jose, Ca, Us

• Wrote original copy and taglines for the website home page, landing pages and style guides. • Ensured editorial and copy alignment across all channels: website, social media and SEO. • Created new editorial style guide from scratch.• Worked closely with designers, brief writers and stakeholders to refine concepts and copy

San Francisco, Ca, Us

• Wrote, edited and proofread countless catalog copy blocks, editorial blocks, web content and email copy for Williams-Sonoma’s Pottery Barn brands. • Managed the work of a large team of freelance writers.

• Responsible for editing the work of 7 writers in the Macy's West Run of Press advertising department. • Managed the senior proofreader.• Ensured all copy was on-brand and that extensive legal disclaimers were accurate.

Master Of Fine Arts (Mfa), Creative Writing

Bachelor Of Arts - Ba, English Language And Literature/Letters