Head Of Product - Doctipharma.Fr Marketplace (Now Promofarma/Docmorris)
Région De Paris, France
Doctipharma is a Doctissimo wholly-owned subsidiary, providing services to pharmacist to create and develop their online activities such as sells and medical advices on doctipharma.frBuild time : 6 months. Launch february 2014.5 years objective : get 10% of the 22 000 french pharmacies- Product owner since the project was launchedBtoC : Proposal, Prioritization and briefing for new site features and enhancements to existing features, regarding the KPIs analysis (Google Analytics, AT internet) and using multivariate testing tools (Kameleoon software).BtoB : New features for the pharmacists backoffice regarding stakeholders feedbacks- dashboards improvements, specific features regarding drugs regulations... Internal : After gathering the needs, choice and implementation of solutions or new features to help different teams to monitor or increase their activities & results (merchandising / searchandising tools, CRM...)Conferences and promotion of the solution in the e-commerce field- Project director during the launching periodLeading the launching investment of 2000 man-daysIn charge of defining the product with key features for pharmacists, customers and Doctipharma operators :seller software, OMS, PIM, Merchandising, scoring, CRM, BI..Coordination of the stakeholders, management of the production teamResponsible for the legal necessary agreements, regarding health or moneticsResearch, contract negociations, and coordination of internal and external working partners