Roxanne Chiu Email & Phone Number

Hong Kong

1. Assist in implementing event marketing strategies and ensure event & PR plans are executed effectively into overall marketing campaigns.2. Execute new launch CRM activities with accountability for the effectiveness of the CRM activities and to enhance conversion, retention and reactivation.3. Prepare customer list extraction from the system and design DM/EDM communication for the campaign.4. Prepare and facilitate Racing day onsite, including system testing, account opening and handling customer enquiries.5. Work as a budget controller by preparing budget forecasts and ensuring their consistency with planned recruitment, procurement and operational decisions. Take initiative to assist in formulating, analyzing, verifying and consolidating the draft of the budget proposals and conducting financial analysis and providing proposals to improve efficiency and reduce costs across the mission. Average segment marketing cost reduce by 2-3%.6. Drafting correspondence and responding to queries on budget-related issues as required, as well as preparing replies to internal audit observations relating to the area of responsibility.

香港

My duties include: communicating with exhibitors and guest, onsite support the exhibition

中國 上海市區

Part of the Digital team in JWT Shanghai Headquarter:1. Social media content creation for WeChat and Weibo2. Assisting in market research and analysis report on sport brand footprints in the APAC region 3. Campaign strategic planning (e.g. MGM Macau, Ali Cloud launch)Key Accounts: Barilla, Hasbro (Playdoh)

中國 上海市區

Whilst working as a Branding Operation and Marketing assistant for C.B.N (Shanghai), my job duties include coordinating and cooperating with different departments as well as other on site supporting works. Also, I have to negotiate with a second party to settle the sponsorship. Through this internship, I learned the details of event planning and organizing.