Roxanne Johnson Email and Phone Number

Raise critical funds by developing relationships and trust with a portfolio of donors who believe in the mission of St. Jude to save lives of children from pediatric cancer and other catastrophic diseases.

• Provided management of all functions of recently-combined fundraising & marketing departments for events-oriented organization including fundraising, sponsorship, traditional media, social media and events management with 4 staff members. • Oversaw management of Race for the Cure event encompassing 23,000 participants and $2M budget along with a gala for 800 people.

• Managed 53 Assistance Network sites across Colorado with 460 Health Coverage Guides to provide options for health insurance coverage. Program had $14 million budget with two staff members. • Point person for all Board and stakeholder communications, meetings, committees and advisory councils.

• Provided leadership to implement chamber of commerce-type structure with strategic planning efforts for network of over 500 individuals and 250 organizations. • Developed and implemented Membership program to increase sustaining revenue. • Successfully applied for and received Colorado nonprofit status and IRS 501(c)(3) status for Coalition.• Activated 11 task forces. Significantly increased meeting attendance by 52%.• Through the legislative process, changed the name of the tax checkoff to the Colorado Cancer Fund. • Work closely with the Colorado Department of Public Health and Environment on cancer control strategies.• Oversee the direction and work of the Colorado Cancer Plan coloradocancerplan.org and the Colorado Cancer Resources Directory.Left as contract ended.

• Revitalized and increased Board of Trustees from 12 to 22 members. Provided high-level Moves Management fundraising training to Trustees and staff. • Set plans and goals to change foundation from a pass-through entity to a true endowment.• Established the Bright Futures Scholarship Fund to develop future leaders and inspire young people to pursue careers in agriculture and the beef industry to include W.D. Farr Scholarships, which were 2 - $12,000 premier annual agricultural scholarships for Master's and Ph.D. students.• All 3 staff positions eliminated due to economic pressures in beef industry and general economy.

• Provided leadership, business acumen and development responsibility for 36-member board of directors with the mission of raising significant funds primarily dedicated to the Vanderbilt-Ingram Cancer Center to conduct life-saving cancer research. • Restructured organization and re-energized board of directors growing board by 20% and increasing annual revenue resulting from outcome-based strategic plan including staff alignment, revitalizing existing events and relationships, introducing new events, branding, enhancing community image and building sponsor relationships.• Cultivated cadre of high-profile Music Row artists and music industry executives volunteers to advocate for increased cancer research funding on regional and national levels. • Directed the execution of Country in the Rockies celebrity ski event in Colorado ($1 million+ event), Stars & Guitars event featuring Brooks & Dunn in 2004, and the Best Cellars Wine Dinner pairing wine connoisseurs and music celebrities. • Secured major corporate sponsorships such as Allied Domecq, American Media Inc., AmSouth, Bank of America, Chevrolet, CMT: Country Music Television, Continental Airlines, Great American Country and Gibson Guitar Corp.Left due to move to Colorado.

• Established and managed membership, marketing, media and public relations, fundraising, volunteers, community relations, visitor services, special events, venue rental and café functions of art center that opened April 2001. • Responsible for $3 million of $8 million annual operating revenue• Key person for grand opening week to include 24 community events in 8 days including over 13,000 people and a Gala event.Left due to opportunity to work with country music industry and increased compensation.

• Developed new department of Field Fundraising Assistance for over 165 affiliates raising a cumulative $400 million by 1999 in the areas of corporate contributions, special events, individual giving and foundation grants. • Provided fundraising training, benchmarking, funding analysis and direct service for field associates to facilitate reaching local/national goals. Individual giving increased from $400,000 in 1992 to over $3 million in 1996, primarily through training. Bowl-a-thon revenue increased $1 million annually resulting from benchmarking.• Writer of Vision '99, organization's strategic plan, to include developmental input, team coordination, and communication with all levels of stakeholders to include high-level National Board and 165 field offices.Left due to move to Nashville.

• Directed department with 28 staff in the areas of individual, corporate, and foundation fundraising; alumni relations; prospect research; planned giving; gift management; special events and Parents' Association. Budget of over $10 million.• Implemented and directed new development and alumni strategies with staff and college deans to cultivate donors and prospects to ultimately benefit students. Increased effectiveness of internal and external communicationsLeft due to opportunity to lead new fundraising department at national nonprofit in Colorado Springs.