Roxanne (Roxi) Bluhm Email and Phone Number

Lead product development programs from conception to production through cross-functional leadership, risk management, and strong interdepartmental communication.

Lead the strategic objectives, prioritization, and features understanding of motorcycle products through marketing strategy, specifically focused on the Touring and CVO platforms. My area of expertise covers the range of OE (Original Equipment) product offerings through the management of two category marketing fleets that support greater marketing launch activities and plans.

Lead the strategic objectives, prioritization, and features understanding of motorcycle products through marketing planning, capture and execution. Specifically focused on the Touring and CVO platforms, my area of expertise ranges across OE (Original Equipment) product offerings through the management of two marketing fleets.

Go-To-Market Team - July 2020 - January 2021Using a big picture view, I lead, direct, and facilitate the best determined course of action for new products to enter the market to maximize the consumer impact and ultimately purchase decisions. A wide range of integration from product development to sales regions, product management to marketing execution, dealer training to customer engagement. Brand Creative Team - Nov 2019 - July 2020I lead the development, execution and… Show more Go-To-Market Team - July 2020 - January 2021Using a big picture view, I lead, direct, and facilitate the best determined course of action for new products to enter the market to maximize the consumer impact and ultimately purchase decisions. A wide range of integration from product development to sales regions, product management to marketing execution, dealer training to customer engagement. Brand Creative Team - Nov 2019 - July 2020I lead the development, execution and integration of marketing content supporting new products for the P&A global marketing needs including strategically shifting plans and outputs to maintain a quality level of success throughout a pandemic. Facilitating two launches through unprecedented times and ever-changing resource levels to success. Product Content Team - Dec 2018 - Nov 2019Using customer provided data, I initiated, briefed, and managed over 25 videos – among other assets – supporting P&A to increase consumer awareness and understanding of products to better foster purchase conversion. Beyond the production and delivery of assets, I followed through providing subject matter expertise on downstream executions from social media postings, to emails, to direct mailings and more. Marketing Project Manager P&A - May 2018-Dec 2018Focused on the Parts & Accessories and Service businesses, I managed marketing projects from strategy to fruition with a strong focus on customer education and engagement through marketing support. Show less

Errand running as needed for large, live shows.Assist the catering staff with prep work, kitchen cleanliness, and general presentation.

•Qualify leads and set new appointments•Manage and coordinate all company events including promotional, industry, and internal events•Discover and develop new events to promote sales, increase growth, and expand company name awareness•Process new contracts and projects•General high quality and attentive customer service

• Event planning logistics: Booking, product selection, shipping, display, accommodations, furnishings, signage, etc.• Social media: new content and maintenance• Advertising and promotion material coordination, both print and digital, from conception to fruition• Publicity & press release distribution and communication

Represent local bands at gigs through their social media such as Facebook and Twitter to help promote them in a live setting.

Head Lifeguard: Employee surveillance, Constructive and productive communication with lifeguards and supervisors, Immediate pool area managerLifeguard: Patron surveillance, Policy enforcement, Customer interaction, Maintenance of certifications.Swim Instructor: Education of water skills and safety, Maintain a productive aquatic teaching environment.

Teach the vocal selections of "Little Shop of Horrors" to the cast and coach them to performance quality.

Assist Clerk/ Treasurer Department with tax collection for two weeks in December entering and collecting paid taxes.

Choral Librarian: Organize, Digitally enter, File, Distribute, Loan, and Regulate Choral Scores; Communicate with Choral educators and studentsStage Manager: Control backstage ongoings during concerts, collect tickets, ensure set changes, manage light operations, be knowledgable of concert order and performers

Patron surveillance, Policy enforcement, Secondary duties (cash register, area maintenence, etc.), Maintain certifications and physical stamina.

Organize performance and rehearsal schedule, Select, rehearse, and perform appropriate choral pieces.