Roxanne Smith Email and Phone Number
My role is incredibly dynamic. After more than a decade at some of the most incredible PR agencies in South Africa, I started consulting and working with a team of top-tier freelancers to create and manage projects and ongoing communication strategies on behalf of brands. From strategic positioning in the media to creating content that considers 'how the brand shows up?' on LinkedIn, I'm a passionate brand builder.My foundation is in public relations but I consult on digital brand strategy and influencer relations as well. I've been incredibly fortunate to work with some of the most iconic brands in the world! Fluent in English and Afrikaans; core competencies include:Strategic Planning. Public Relations. Media Relations. Client Management. Team Management. Copy Writing. Corporate Communications. Content Management. Presenting. Problem-Solving. Budget Control. Administration. Crisis Communication. Influencer Relations. Communication Strategist. Thought Leadership Writing. Collaboration.
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Public Relations SpecialistNupen Staude De Vries IncJohannesburg, Gp, Za -
Consumer Brand And Pr SpecialistJacaranda Fm Aug 2020 - PresentSouth AfricaBrand and PR consultation for Jacaranda FM -
Public Relations SpecialistNupen Staude De Vries Inc Mar 2021 - PresentJohannesburg Metropolitan Area -
Head Of Consumer PrMsl_Sa Jul 2019 - Mar 2020South Africa -
Senior Account DirectorMsl_Sa Jul 2018 - Jul 2019Johannesburg Area, South AfricaClients: NBA Africa, Nando's, Goodbye Malaria, Danone, LG and Proctor & Gamble. -
Account DirectorTribeca Public Relations Jan 2017 - Jun 2018Johannesburg Area, South AfricaClients: Hollard Daredevil Run, The Capital Hotel & Apartments, Cathay Pacific, Naked Insuretech, Blacksmith Collective, Vega School -
Senior Account ManagerTribeca Public Relations Jul 2015 - Jan 2017Johannesburg Area, South AfricaOverview - Performing tactical tasks such as content development, project management, and achievement of client objectives. Implementation of strategic and long-term project management.- Holistic understanding of all elements that drive a team, business, and client, including a focus on people management and leadership capabilities.- Proficient in handling client meetings, briefs, delivery of client objectives and campaigns, using initiative and problem-solving abilities to achieving the team and business’ greater goals. Clients: Africa Fashion International, Cathay Pacific, Momentum Multiply, Slo-Jo, GWK and Webfluential- Strong public relations account management with regards to reporting and media analysis- Work with direct team and communicate status of tasks proactively - Day-to-day management of client campaigns and is regarded as a trusted point of contact- Meets and manages internal and external deadlines proactively - Provides solutions where required and implements in line with Account Director / Team Leader agreement ensuring quality and meeting client - Understand and consult where necessary on social media platforms and implementation- Manage client expectations and briefs. Articulate client’s requirements and communicate needs back to the team where required- Proactively seeks opportunities to contribute to client retention/growth and client satisfaction- Attend client meetings - Strategic client and media consultancy - Proactively creates angles to pitches stories, one-on-one’s etc. on the client’s behalf- Providing relevant and quality content for multiple platforms, that is inline with client brand strategy and content plans. Copy editing and proofing.- Forge and exploit strategic media relationships, achieving landmark coverage for clients through strategic and creative opportunities and solutions- Research and report industry/media updates appropriately -
Content ManagerKaelo Engage Jul 2014 - Jul 2015JohannesburgPeermont Group- Nurturing vital media and stakeholder relations - Weekly/ monthly/quarterly and annual reporting - Profile, thought leadership, press release, advertorial and editorial placement- Editorial calendar and content creation, as well the syndication thereof- Event attendance and management - Weekly ‘Newsdesk’ meetings to develop campaigns aligned to the speed of culture - Developing and integrating all tactics and strategies into a 360° content creation plan for short, medium and long-term campaigns- Providing daily client feedback on critical projects and immediate deliverables- Team coordination, priority scheduling and weekly team check-ins to consolidate all activities into reports. Intern mentoring and Content Coordinator guidance- Industry research and providing the client with pro-active communication ideasHyundai - Rock the Run- Strategy development around content for the event (pre and post)- Stage Management - Celebrity & VIP relations, Media managementCasino Association of South Africa (CASA)- Team member to pitch for new business based on casino industry experience -
Content CreatorKaelo Engage Jun 2013 - Jun 2014Sandton, JohannesburgPeermont GroupTo create and manage content across multiple platforms and channels. The daily Account Management of The Peermont account including Emperors Palace and the Peermont resorts and hotels under the lifestyle brand.Hyundai - Rock the Run- Strategy development around content for the event (pre and post)- Event management - Celebrity & VIP relations, Media management -
Public Relations Account ManagerVivid Luxury Marketing Aug 2012 - Jun 2013Johannesburg Area, South AfricaKey account management for luxury brand clients in the South African market.* Hilton Weiner* Furla* Wolford* Lulalu's Online* woman'secret* Chale* Jacadi* Okaidi/Obaibi* Nailogie* Fabiani* G-StarGeneral communication activities with a keen focus on PR, Media Relations and Bespoke Event ManagementConcept design, campaign management, PR evaluation, Pitch and Tender management, strategic consultation and brand management.Intern and PR assistant mentorship.New business development. -
Public Relations And Media Relations ConsultantBlue Is The Word Feb 2011 - Aug 2012Co-founder, Manager and PR Consultant for BLUE is the WORD. Creator of awesome concepts and brilliant idea's. Career goal; To see other businesses and individuals thrive by implementing tangible communication tools and increasing their bottom-line.
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Public Relations ConsultantPreferential Communications Dec 2009 - Jan 2011Worked under Ilze van der Merwe, double international award winner (Golden Quill Awards) for internal communication. Gained experience in the Media industry and Public Relations field working with clients such as Child Welfare Tshwane, Media Mosaics, Dev-Com, Sublime Technologies, Calypso Accounting, Carpe' Diem Media, Ask Afrika and various others.
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Assistant Broadcast Venue ManagerHost Broadcasting Services Jun 2010 - Aug 2010As the host broadcaster of the FIFA 2010 Soccer World Cup In South Africa, HBS was responsible for the live broadcast of the games to the rest of the world. I was fortunate enough to recieve an Internship position as part of the FIFA Lagacy Programme where I worked directly under accaimed broadcast specialist Christopher Jensen assisting him with daily duties. I managed the Local Organising Comittee Volunteers, assisted with logistics management for the broadcast compound and employee's and general administrative tasks for the broadcast compound. Highly pressured, extreme hours and invaluable experience!
Roxanne Smith Skills
Roxanne Smith Education Details
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Pwd -
Public Relations Management -
Public Relations Management And Business Communication -
The Glen High SchoolEnlish, Afrikaans, Maths, Science, Biology & Home Economics
Frequently Asked Questions about Roxanne Smith
What company does Roxanne Smith work for?
Roxanne Smith works for Nupen Staude De Vries Inc
What is Roxanne Smith's role at the current company?
Roxanne Smith's current role is Public Relations Specialist.
What schools did Roxanne Smith attend?
Roxanne Smith attended Vega School, Red & Yellow Creative School Of Business, Tshwane University Of Technology, Tshwane University Of Technology, The Glen High School.
What skills is Roxanne Smith known for?
Roxanne Smith has skills like Corporate Identity, Website Development, Crisis Communications, Social Media, Message Development, Brand Development, Marketing Materials, Corporate Branding, Press Releases, Media Relations, Event Planning, Communications Strategy.
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Roxanne Smith
Johannesburg Metropolitan Area -
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Roxanne Smith
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