Roxanne Smith

Roxanne Smith Email and Phone Number

Public Relations Specialist @ Nupen Staude de Vries Inc
Johannesburg, GP, ZA
Roxanne Smith's Location
City of Johannesburg, Gauteng, South Africa, South Africa
About Roxanne Smith

My role is incredibly dynamic. After more than a decade at some of the most incredible PR agencies in South Africa, I started consulting and working with a team of top-tier freelancers to create and manage projects and ongoing communication strategies on behalf of brands. From strategic positioning in the media to creating content that considers 'how the brand shows up?' on LinkedIn, I'm a passionate brand builder.My foundation is in public relations but I consult on digital brand strategy and influencer relations as well. I've been incredibly fortunate to work with some of the most iconic brands in the world! Fluent in English and Afrikaans; core competencies include:Strategic Planning. Public Relations. Media Relations. Client Management. Team Management. Copy Writing. Corporate Communications. Content Management. Presenting. Problem-Solving. Budget Control. Administration. Crisis Communication. Influencer Relations. Communication Strategist. Thought Leadership Writing. Collaboration.

Roxanne Smith's Current Company Details
Nupen Staude de Vries Inc

Nupen Staude De Vries Inc

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Public Relations Specialist
Johannesburg, GP, ZA
Roxanne Smith Work Experience Details
  • Nupen Staude De Vries Inc
    Public Relations Specialist
    Nupen Staude De Vries Inc
    Johannesburg, Gp, Za
  • Jacaranda Fm
    Consumer Brand And Pr Specialist
    Jacaranda Fm Aug 2020 - Present
    South Africa
    Brand and PR consultation for Jacaranda FM
  • Nupen Staude De Vries Inc
    Public Relations Specialist
    Nupen Staude De Vries Inc Mar 2021 - Present
    Johannesburg Metropolitan Area
  • Msl_Sa
    Head Of Consumer Pr
    Msl_Sa Jul 2019 - Mar 2020
    South Africa
  • Msl_Sa
    Senior Account Director
    Msl_Sa Jul 2018 - Jul 2019
    Johannesburg Area, South Africa
    Clients: NBA Africa, Nando's, Goodbye Malaria, Danone, LG and Proctor & Gamble.
  • Tribeca Public Relations
    Account Director
    Tribeca Public Relations Jan 2017 - Jun 2018
    Johannesburg Area, South Africa
    Clients: Hollard Daredevil Run, The Capital Hotel & Apartments, Cathay Pacific, Naked Insuretech, Blacksmith Collective, Vega School
  • Tribeca Public Relations
    Senior Account Manager
    Tribeca Public Relations Jul 2015 - Jan 2017
    Johannesburg Area, South Africa
    Overview - Performing tactical tasks such as content development, project management, and achievement of client objectives. Implementation of strategic and long-term project management.- Holistic understanding of all elements that drive a team, business, and client, including a focus on people management and leadership capabilities.- Proficient in handling client meetings, briefs, delivery of client objectives and campaigns, using initiative and problem-solving abilities to achieving the team and business’ greater goals. Clients: Africa Fashion International, Cathay Pacific, Momentum Multiply, Slo-Jo, GWK and Webfluential- Strong public relations account management with regards to reporting and media analysis- Work with direct team and communicate status of tasks proactively - Day-to-day management of client campaigns and is regarded as a trusted point of contact- Meets and manages internal and external deadlines proactively - Provides solutions where required and implements in line with Account Director / Team Leader agreement ensuring quality and meeting client - Understand and consult where necessary on social media platforms and implementation- Manage client expectations and briefs. Articulate client’s requirements and communicate needs back to the team where required- Proactively seeks opportunities to contribute to client retention/growth and client satisfaction- Attend client meetings - Strategic client and media consultancy - Proactively creates angles to pitches stories, one-on-one’s etc. on the client’s behalf- Providing relevant and quality content for multiple platforms, that is inline with client brand strategy and content plans. Copy editing and proofing.- Forge and exploit strategic media relationships, achieving landmark coverage for clients through strategic and creative opportunities and solutions- Research and report industry/media updates appropriately
  • Kaelo Engage
    Content Manager
    Kaelo Engage Jul 2014 - Jul 2015
    Johannesburg
    Peermont Group- Nurturing vital media and stakeholder relations - Weekly/ monthly/quarterly and annual reporting - Profile, thought leadership, press release, advertorial and editorial placement- Editorial calendar and content creation, as well the syndication thereof- Event attendance and management - Weekly ‘Newsdesk’ meetings to develop campaigns aligned to the speed of culture - Developing and integrating all tactics and strategies into a 360° content creation plan for short, medium and long-term campaigns- Providing daily client feedback on critical projects and immediate deliverables- Team coordination, priority scheduling and weekly team check-ins to consolidate all activities into reports. Intern mentoring and Content Coordinator guidance- Industry research and providing the client with pro-active communication ideasHyundai - Rock the Run- Strategy development around content for the event (pre and post)- Stage Management - Celebrity & VIP relations, Media managementCasino Association of South Africa (CASA)- Team member to pitch for new business based on casino industry experience
  • Kaelo Engage
    Content Creator
    Kaelo Engage Jun 2013 - Jun 2014
    Sandton, Johannesburg
    Peermont GroupTo create and manage content across multiple platforms and channels. The daily Account Management of The Peermont account including Emperors Palace and the Peermont resorts and hotels under the lifestyle brand.Hyundai - Rock the Run- Strategy development around content for the event (pre and post)- Event management - Celebrity & VIP relations, Media management
  • Vivid Luxury Marketing
    Public Relations Account Manager
    Vivid Luxury Marketing Aug 2012 - Jun 2013
    Johannesburg Area, South Africa
    Key account management for luxury brand clients in the South African market.* Hilton Weiner* Furla* Wolford* Lulalu's Online* woman'secret* Chale* Jacadi* Okaidi/Obaibi* Nailogie* Fabiani* G-StarGeneral communication activities with a keen focus on PR, Media Relations and Bespoke Event ManagementConcept design, campaign management, PR evaluation, Pitch and Tender management, strategic consultation and brand management.Intern and PR assistant mentorship.New business development.
  • Blue Is The Word
    Public Relations And Media Relations Consultant
    Blue Is The Word Feb 2011 - Aug 2012
    Co-founder, Manager and PR Consultant for BLUE is the WORD. Creator of awesome concepts and brilliant idea's. Career goal; To see other businesses and individuals thrive by implementing tangible communication tools and increasing their bottom-line.
  • Preferential Communications
    Public Relations Consultant
    Preferential Communications Dec 2009 - Jan 2011
    Worked under Ilze van der Merwe, double international award winner (Golden Quill Awards) for internal communication. Gained experience in the Media industry and Public Relations field working with clients such as Child Welfare Tshwane, Media Mosaics, Dev-Com, Sublime Technologies, Calypso Accounting, Carpe' Diem Media, Ask Afrika and various others.
  • Host Broadcasting Services
    Assistant Broadcast Venue Manager
    Host Broadcasting Services Jun 2010 - Aug 2010
    As the host broadcaster of the FIFA 2010 Soccer World Cup In South Africa, HBS was responsible for the live broadcast of the games to the rest of the world. I was fortunate enough to recieve an Internship position as part of the FIFA Lagacy Programme where I worked directly under accaimed broadcast specialist Christopher Jensen assisting him with daily duties. I managed the Local Organising Comittee Volunteers, assisted with logistics management for the broadcast compound and employee's and general administrative tasks for the broadcast compound. Highly pressured, extreme hours and invaluable experience!

Roxanne Smith Skills

Corporate Identity Website Development Crisis Communications Social Media Message Development Brand Development Marketing Materials Corporate Branding Press Releases Media Relations Event Planning Communications Strategy Blogging Community Relations Market Research Corporate Communications Speech Writing Promotional Writing Brand Communication Promotions Integrated Marketing Issues Management Creative Writing Reputation Management Social Media Monitoring Media And Entertainment Microsoft Office Seo Copywriting Internal Communications Social Networking Strategic Analysis Event Management Creative Concept Development Social Media Marketing Personal Branding Newsletters Executive Communications Business Communications Strategic Communications Public Relations Marketing Communications Corporate Events Copywriting Copy Editing Creative Problem Solving Communications Planning Logo Development Company Branding Event Marketing Publicity

Roxanne Smith Education Details

Frequently Asked Questions about Roxanne Smith

What company does Roxanne Smith work for?

Roxanne Smith works for Nupen Staude De Vries Inc

What is Roxanne Smith's role at the current company?

Roxanne Smith's current role is Public Relations Specialist.

What schools did Roxanne Smith attend?

Roxanne Smith attended Vega School, Red & Yellow Creative School Of Business, Tshwane University Of Technology, Tshwane University Of Technology, The Glen High School.

What skills is Roxanne Smith known for?

Roxanne Smith has skills like Corporate Identity, Website Development, Crisis Communications, Social Media, Message Development, Brand Development, Marketing Materials, Corporate Branding, Press Releases, Media Relations, Event Planning, Communications Strategy.

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