Roxanne Botha Email & Phone Number

Savannah, Georgia, Us

Offering contract services in creative concepting and environmental design to residential and commercial industries. Services include creative direction & ideation, experience design, space design & planning, brand development, and project management.

• Establish and maintain client relations for a diverse landscape of project scopes for clients including Chick-fil-A, Home Depot, Atlanta Falcons, Atlanta United, Turner Broadcasting, Super Bowl LIII, Passion Conferences, If:Gathering, Roam Innovative Workplace, and more • Execute projects in tour management, high-end and large-scale celebrations, conferences, national sporting team experiential marketing projects and events, custom fabrication and a range of corporate and private events• Manage project budgets of up to $2 million with a consistent record of increasing internal revenue by 20% – 60% for repeat projects• Lead and coordinate vendors through planning, execution and post event process: venue, production, talent and VIP, hospitality, security and local authorities, rentals, catering, transportation, volunteers, staffing, etc.• Ensure seamless pre-planning and event experience by optimizing project schedules, actively monitoring and tracking tasks, managing risks, strategically distributing resources, and streamlining intentional communication• Execute multi-disciplinary services on arena-scale conference teams: breakout session management, experiential activation design, backstage environment design, signage and graphics, VIP hospitality and hosting

• Execute environmental design across a broad portfolio: stage and set design, backstage, VIP and hospitality environments, communal areas and lounges, booth & exhibitor spaces, conferences, celebrations and more• Concept, design and execute custom fabrication projects and experiential marketing activations for clients including Chick-Fil-A, Atlanta Falcons, Atlanta United, If:Gathering and more• Conduct design processes from initial consultation through conceptualization, schematic design, design development and on-site execution• Render schematic designs and models through 2D & 3D software’s to create compelling and detailed client presentations, as well as diagramming tools for on-site implementation• Design event experiential guest journey through intentional event details and touchpoints from first point-of-contact, through event entirety• Develop and manage event rental inventory and procurement strategy of over 500 furniture and décor rental items, including redesign of rental catalog and branding standards as part of overall marketing strategy• Oversee all event rentals, execution team and rental systems for internal and external operations and logistics• Lead accessory design and styling on Orchestrate Design commercial interior projects such as Roam Innovative Workplace, Pine Cove headquarters, SmoothRock Dermatology and conference center and more

Provide project management and creative detailist functions on a broad portfolio of experiential projects including tour management of a 32-city National tour, conferences, corporate exhibits, arena-scale gatherings, and a range of live events

St. Augustine, Fl, Us

• Assisted in strategic planning and vision casting of client relations and customer expansion• Orchestrated monthly networking mixers and luncheons for Atlanta advertisers ranging from 80 – 140 attendees• Developed event marketing strategy and oversaw planning and execution of events for high profile clients including the Buckhead Club, The Commerce Club, and Atlantis Resorts• Sourced highly qualified sponsors for monthly networking mixers and promoted events including photographers, florists, caterers, venues, entertainment, rental companies and other event professional companies• Oversaw team of contracted event contributors through planning, execution, and post-event process• Assisted with marketing, strategic planning of vendor layout, event program timeline and execution of the first Occasions Expo held at the Georgia World Congress Center• Managed team of 10 employees responsible for ticket purchases, check-in, and guest services of roughly 300 attendees during the Occasions Expo event

• Oversaw overall running of facility during events; ensuring client and guest satisfaction• Maintained extensive internal and external guest contact before and throughout event• Coordinated event logistics including guest flow, event transitions and vendor management

• Conducted analysis of client profile and evaluation of target markets and competing establishments• Created design and wrote copy for print advertisements to be used in future marketing efforts• Maximized on-line website and social media presence through statistical analysis of reach, viral and referral data• Planned, designed, and executed bridal photo shoot for use in print advertisements, website, and social media outlets“Something Old, Something New” bridal show designer and producer• Designed and oversaw production of event promotional material including flyers, programs, custom tote bags and banners• Sourced and secured involvement of 34 highly qualified professional vendors; drafted and negotiated vendor contracts• Constructed spatial layout of event; optimizing vendor distribution and 200 person guest flow• Maximized event reach through encouragement of vendor-initiated marketing efforts, personal email invites, online eventpostings, and social media promotion; estimated total reach of 40,000 individuals• Obtained position as a feature of the day on The Atlanta Daily Candy online website