Dealer Image Pro revolutionizes inventory management for dealerships. With built-in wireframe guidelines in Photo Assistant, it ensures photographers capture a great shot every time. Each image is expertly edited before upload, maintaining high quality and enabling a quick time to market. Dealer Image Pro provides extensive training, continuous support, and weekly quality control, offering constructive feedback to help photographers maximize the tool’s capabilities. With additional features like videos, 360°, background cutouts, and dynamic window stickers, dealers have everything they need to enhance efficiency, reduce holding costs, and accelerate sales.

RevGenius is an online community for sales, marketing, rev-ops, and customer success professionals. Membership offers an inclusive space to learn, share, and bond over the revenue industry experience.​

Demonstrates leadership by building and managing a marketing team and processes from the ground up. Develops and implements comprehensive marketing strategies that align creative development with content to maintain a professional brand image and drive KPIs through data analysis, testing, and optimization. Leverages various marketing channels, including account-based marketing, trade events, marketing emails, and more, to drive results for both direct and enterprise accounts. Aided and assisted the company through two rounds of funding (Series A and Series B).

As the Marketing Director for CoachArt, a nonprofit that matches families impacted by childhood chronic illness with a volunteer coach to learn an arts or athletics activity, I was the chief producer of all content and digital media. Overseeing all creatives and design, I implemented a data-driven marketing strategy and also co-hosted a podcast series, The UpBeat. I spearheaded a data-driven marketing team in strategy using a HubSpot/Salesforce integration. I analyzed the performance of acquisition efforts through SEO, digital advertising, social media, website and Google Analytics, and optimized the strategy across all channels. I managed the marketing team and budget to produce the best volunteer and student lead funnels, making improvements to the automation and retention/conversion efforts as-needed.

Directs all creative and strategic marketing initiatives for maximum lead generation and sales conversions. Responsible for overall vision of marketing department, budget/ROI reporting, digital communications and media relations. Creates content, runs PPC and online advertising campaigns, manages trade shows and speaking engagements and coordinates all email marketing campaigns. Executive manager. Published writer and regular guest contributor for several automotive trade publications. Sits on marketing committee of Women in Auto Care and is an active member of Women in Networking/She Knows Collision.

Managed various content platforms, including blog and social media posts, landing pages, etc. Researched topics, provided operational support. Produced weekly podcast via GarageBand and composed show notes.

Designed original logo and marketing materials, including advertisements, brochures and banner designs. Developed templates for e-newsletters, presentations and reports. Created the look and feel of the organization's online presence in social media forums. Implemented techniques, methods and media to help generate leads. Translated prototypes and PSDs into launch-ready, pixel-perfect formats. Maintained site appearance by developing and enforcing content and display standards.

Communications: Creates new designs for web and print; newsletters, brochures, and photo editing. Maintains school website in DreamWeaver. Assists with the implementation of the Strategic Communication Plan to include school publications, fundraising communication, electronic communication, and media relations/press releases. Development: Works in partnership with Laurence School's Administration Team and the Parent Association, in the planning and implementation of fundraising and community events. Responsible for meeting (and each year has exceeded) fundraising goals.

Designed web pages, graphic elements and infographics for email newsletters. Maintained site appearance by developing and enforcing content and display standards. Developed, designed and produced corporate newsletters and other promotional direct mail items.

Composed technical content and trained outside sales staff. I bridged the gap between Altaware and it's partners, developed new Marketing campaigns, planned co-op networking events and managed all trade shows. Specific responsibilities include:- Increase lead generation through online marketing and direct mail campaigns- Responsible for creative design, co-branding & monthly newsletters- Establish brand identity & website traffic growth- Manages outsourced marketing campaigns such as Telemarketing, White Paper Syndication, etc.- Coordinates & manages trade shows and customer networking events- Develop B2B sales strategies and inter-operable solutions