Roxanne Norman Email & Phone Number

Cape Town, Wc, Za

Johannesburg, Gauteng, Za

I mark assignments and final assessment examinations for Marketing 2 - a 2nd year Marketing module towards a Bcom or BBA degree in Marketing.

Brackenfell, Western Cape, Za

- Develop and execute the digital strategy for the brand, working closely with other departments to ensure alignment with overall business objectives for Food Lover's Market, FreshStop, Diamond Discount Liquors and Food Lover's Eatery- Lead the development of digital marketing campaigns, including search engine marketing, social media, email and SMS marketingOversee the development and maintenance of the brand's website, ensuring it is optimized for user experience and search engines- Analyze and report on digital performance, identifying opportunities for improvement and growthStay up-to-date with the latest digital trends and technologies, and make recommendations for their adoption where relevant- Manage the digital budget, ensuring effective and efficient use of resources- Manage the Paid media budget across Social media advertising, online news networks, and programmatic buysAssisted the Customer Service Department in adopting online community management strategies

Brackenfell, Western Cape, Za

Brackenfell, Western Cape, Za

Responsibilities in social media management, marketing, PR and customer care. Create the annual strategy for social channels. Guiding the budget spend.Communicate all promotions and campaign over digital platforms.Mould organic content to fans, using data insights.Grow brand affinity for the 4 groups in our brand.Build engagement with the brand. Respond to customer complaints, and reviews.

Durbanville, Western Cape, Za

As a volunteer on the Marketing Committee of the Durbanville children's home, I provided strategic marketing advice and support to the organisation's marketing department. At the committee meetings, we discuss marketing strategies, streamlining opportunities and best practices for digital marketing and changing trends and tips for social media. During my time as a volunteer, I hope to continue to make a meaningful contribution to the organisation's marketing efforts and to raise awareness and support for the children's home.

Cape Town, Western Cape, Za

Assisting an SME engineering business to achieve its digital marketing objectives and drive growth by leveraging the power of digital channels and tactics.Understanding the business's objectives, target audience, and unique selling proposition. to develop a customized digital marketing strategy.Overseeing the UX of the company website.

Uflowpia teaches people of all ages to poi and spin fire. A performance flow art, poi is meditative, focused and improves spatial awareness and creative thinking. Classes are offered in the suburb of Milnerton.

Cape Town, Western Cape, Za

Providing Marketing input and direction to the Atlantic Seaboard licensee trading in Sea Point, Camps Bay, V&A Waterfront and Cape Town CBD. Management and Implementation of all creative and awareness projects.Responsible for all copy and content generation for key awareness initiatives. Supervision and direction of traditional and online media. Idea generation as well as execution within national brand parameters, while contextualizing for respective branches.

Seattle, Washington, Us

• Launched my own small business: www.uflowpia.com • Actively job-seeking • Traveled solo • Visited 5 World Heritage sites • Learn about myself and conquered challenges • Researching starting my own part-time business to boost my marketing skills on a start-up level.

Euston, London, Gb

Develop custom local marketing plans for Bella Italia restaurants across the United Kingdom to boost revenue, manage a toolkit of promotions and communication materials for all restaurants, manage of localised brand collateral and support GM in any ad-hoc marketing tasks and functions. Bella Italia is a 100-strong chain in the casual dining section as an all-day Italian-inspired restaurant. Promoted once in CDG from Marketing Coordinator to Local Marketing Manager.Marketing Duties• Research, create and implement localised custom marketing strategies for underperforming or top performing sites. • Appeal and justify for budget for all activity• Manage and create a toolkit of promotions and related communication collateral to be used instore & online• Reporting on success and ROI of the toolkit via offer redemptions• Writing creative and print briefs to vendors and suppliers, in line with brand and current national campaigns• Knowledge of consumer behaviour, reactions to trends, promotions and new products• Coordinator of traditional media such as promotion teams, print media, transport and outdoor advertising• Local community engagement and partnership building• Launch campaigns for new or refurbished sitesDigital Media• Responsible for consistency, find-ability and imagery of all restaurants across digital channels including Bella website (Wordpress), Google Listings, Tripadvisor, Yelp and dining-out guides• Trial, launch and social scheduling of localised child Facebook pages for Bristol region• Regional paid Facebook advertising• Regional announcements to local databases through email marketing• Email database building through instore activity, online competitions through affliates or social media channels• Gaining online press coverage linking to Bella sites and online vouchers and reporting.• Submitting content: images, social media and web copy to partners to promote national campaigns locally

North Kensington, England, Gb

Responsible for efficiently coordinating and producing all of Client and Member communications from concept through to inception along with the management and development of the OTT Brand. OTT is a training platform offering training from travel partners to travel industry professionals. Marketing Duties • Managing production of marketing materials • Organising and attending events • Monitoring competitor activity • Writing of press releases and web copy • Sourcing advertising opportunities and placing adsDigital Marketing: • Communicating with target audiences via Facebook, Twitter and LinkedIn • Managing member and client engagement (100k member database) • Creating and sending daily eshot (client paid content) and biweekly E-newsletter (Pure360) • Affiliate marketing across clients and online travel publications • Conducting online marketing research to members • Managing production of social content and banner advertising

Implementing the full marketing channel mix to build awareness of the hotel, achieve revenue goals, promote customer loyalty AND successfully boost the hotel's brand and industry recognition as a leader in the sustainable tourism field and as flagship hotel for the upcoming Verde Hotels. Promoted once within Hotel Verde: Customer Relations Manager to Marketing ManagerManaged a team of 3: Design Assistant, PR Assistant, and Marketing Intern. Marketing Duties• Conceptualization and implementation of annual marketing strategy and budget• Autonomy of design and communication internally and externally• Sourcing platforms to promote the brand and securing availability• Team management and supplier liaising: PR agencies, printings etc.• Public relations: Conception of press releases, monitoring of media exposure, award submissions and attending and managing events• Media spokesperson, industry networking and hosting clients and press at the hotel• Customer relationship management through hotel management system and onlineDigital Marketing• Project management of Website rebuild for user experience, analytics and SEO. (Wordpress)• Social Media Management: Facebook, Twitter, Youtube and Instagram• Scheduling and social listening• Monthly reporting on online presence• Managing listings and responding to reviews on business and travel sites e.g Tripadvisor and Booking.com

• Implementation of annual marketing strategy and budget• Creation of sales collateral• Coordinating with designers on advertising and product packaging• Act as office support to the sales team• Analyze sales against marketing efforts

• Custodian of brand and corporate identity• Execute support activities for the annual national marketing plan• Management of events• Administer the expenditure and relating budget• Evaluate underperforming stores to stimulate growth• Administration of all legal documents of franchising and store build

Za

Honours Degree, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Certificate In Marketing, Marketing

Bachelor Of Science (Bsc), Environmental Managment

Matric - Secondary School Graduation, Secondary School