Roxanne Plouffe Email & Phone Number

Project Management•Develop, coordinate, implement, and communicate the organization’s System to System (S2S) strategies and initiatives (Electronic Data Exchange (EDI), Digital Punchouts, eLink and various other digital channel integration)•Work within the Digital PMO and ensure that S2S-related production and procedures are maintained and properly executed, including requirements gathering, specifications, development and change requests.•Act as overall System to System subject matter expert from a technical and processes standpoint.•Lead and coordinate process improvements to System to System implementations.•Support project management and business analysis activities for all Digital projects and initiatives•Manage stakeholder expectations across departments, operating companies and partners•Develop and maintain process documentation, training materials and documentation.•Manage and prioritize System to System backlog.EDI Related Responsibilities•Setup new trading partnerships and assist with on-boarding of new partners.•Perform system configuration, mapping, and management for S2S -based transactions and processes.•Compare compatibility of S2S related products to company systems and make recommendations.•Help coordinate and implement EDI integrations with clients and vendors.•Process and monitor inbound and outbound documents.•Analyze current implementations and make recommendations for improvements.

Laval, Quebec, Canada

Responsible for leading the integration of eCommerce solutions with clients' ERPs (Punchout, EDI, XML).•Manage short and long term integration projects (1 to 12 months)•Assist clients and internal teams with all phases of a deployment (analysis, design, implementation, testing, training, deployment & maintenance)•Implement project plans by type of integration and propose improvements to procedures•Monitor and document the progress of projects and keep stakeholders informed (dashboards & project plans)•Lead kick-off calls or meetings with clients and identify client needs•Prioritize integration tasks for assigned developers and enter user stories, tasks and bugs in DevOps•Lead daily scrum meetings and perform sprint planning•Work closely with operations & training teams to ensure proper training is provided to branches for new integrations•Manage other projects for the eCommerce team & update project timelines in Wrike & DevOps•Assist in setting up a support system for the eCommerce department (Zendesk)

St-Eustache, Qc, Canada

Responsible for leading the strategy, execution and performance analysis of all marketing programs in assigned locations (US South East & South West Regions)•Conduct market research in assigned markets to understand demographics, psychographics, consumer trends & habits as well as media consumption•Assess performance and share actionable insights from multiple data sources such as the company’s Customer Relationship Management system to propose recommendations & improvements to strategy•Track trends and identify opportunities to drive lead and sales growth in assigned markets•Develop means of measuring effectiveness of marketing campaigns from all media platforms•Participate in brainstorm sessions to develop ideas for creative campaigns•Set, manage and track marketing budgets of assigned markets•Coordinate the execution of media and creative programs in assigned markets•Lead the collaboration with the media agency in the execution and performance of strategies and plans within assigned markets•Key marketing point of contact for retail network in assigned markets•Working closely with IT team as an Agile Product Owner for creation of a Business Intelligence software

Montreal, Canada Area

Responsible for the execution of the affiliate channel strategy for assigned clients.•Analysed lead and sales performance of affiliate programs•Optimized, negotiated, and grew partnerships with affiliates through gaining additional exposure•Recruited and evaluated new affiliate partners and opportunities•Managed promotional calendar•Managed systems and networks (Commission Junction, Linkshare & Avantlink)•Conducted quality control to ensure the network interface was clean and optimized•Updated and recorded contacts and opportunities in Salesforce system•Performed reporting and operations tasks•Prepared HTML newsletters via the network interface

Montreal, Canada Area

•Participated in brainstorms for social media campaigns•Analyzed performance of each social media campaign & created post-campaign ROI reports•Coordinated photo-shoots to develop content for social media campaigns•Prepared creative briefs for Graphic design team•Developed written content for social media platforms•Responsible for posting daily content on social media platforms•Replied to customer service inquiries on social media platforms

Montreal, Canada Area

• Conducted market research and competitive analyses • Assisted in the preparation and execution of brand presentations • Conducted forecasting analyses using COGNOS software • Created and updated SKUs in a PLCM Software • Coordinated photo-shoots for products and packaging• Helped with the development of planograms

Montreal, Canada Area

Bachelor Of Commerce (B.Com.), Marketing

Institute for Co-operative Education

Advertising Management, Marketing/Business Administration